You have worked hard on building your company’s brand. It is something that you are proud of and it provides a promise to your customers. No matter what this promise represents (product, service, etc.), always consider your branding in your marketing strategies. And we are here to help you with one part of that brand: your logo.
But first, what is company branding? A company’s brand is what they are, what they want to be and what they aim to become as they build their promise of quality, trust or service.
Customers perceive your brand based on many different factors, your logo being only one of them. The elements in your logo impact your customers and the people around them. So, as you look forward to your holiday sales, keep your logo in mind. After all, a strong logo can make your company more memorable.
Your logo is there to increase the effectiveness and value of your business. And, when people see your logo, it helps customers instantly associate your business with your product or service. Make sure to use your logo frequently in everything you do.
Connecting with Customers: The H2H (human to human) experience should be available to all customers. Connecting with customers should be the focus of every business. As humans, we crave experiences that connect us with others. Part of this is becoming more approachable. While you and your company may already be in a position of trust, people need to feel they can still trust you and your services or product.
Staying Social with Your Logo
We are social creatures who express our feelings by giving gifts. It can be any occasion, such as a birthday, anniversary or even just being thoughtful. Gift giving (and receiving) is an activity that we all enjoy doing. And for businesses, corporate gift giving is an effective way to increase customer and employee retention.
Remember that a happy customer is your greatest asset as a business. Happy customers are also buying customers. Whether it’s goods or services you offer as a company, your customer is there because of how you make them feel. And good referrals happen when your customers are satisfied with those feelings.
From company parties to handing out gifts to customers, corporate gifts can help you build your relationships with those who support your business. More importantly, it allows you to get your logo into people’s hands. Corporate gifting is a simple concept to show appreciation to your professional network and will increase your business opportunities.
First things first: NAME TAGS
Name tags are one of the best ways of informing customers who they are working with, especially when the name tag has a logo on it. So, provide your employees with name tags they can wear as they reach out and make new contacts. This tactic works for all businesses, from retail and sales to corporate and service companies. Name tags are an important part of building an employee to client relationship. So, get your employees helping now with your logo on new name tags.
DON’T FORGET: By providing name tags for your employees, you make them more approachable. Name tags allow your customers to become familiar with those who can help them. They offer a friendly hello to everyone who walks through your door. And they also act like a permission slip to others that you are open to talking to them. This allows immediate engagement between your business and your customers.
Reusable badges, such as Speedy Badges, are perfect for high turnover positions and holiday staff. With printable inserts, they are a quick way to identify all of your employees. Design badges to meet any need, and then change them quickly when the time comes for a new look or new employees.
Get your name tags (approachability included) with your branding engraved along with names and titles to keep up the connection with your customers and provide them with the needed human touch. Now that you have identified your employees, you can get back to doing what you do best: your business.
PRO TIP: Add badge ribbons to name tags when you need to provide special messaging for customers and staff (including thank yous for helping your business grow).
If a picture is worth 1,000 words, a branded gift will leave your people speechless.
How can custom ribbons give immediate benefits and add to your branding? Ribbons adapt well, and they are trendy. Personalized ribbons are your gifting solution, from a simple thank you for a job well done to a larger, ribbon wrapped box of goodies. Plaques and other gifts are a great way for your business to show employees you recognize the work they have done during the year.
An important feature to succeeding as a company is to show that you offer better products and services. Remember, you need to stand out in your market. By using your logo on ribbons, you add extra recognition for your business.
Adding Your Logo to Gifts
Custom branded ribbons on holiday gifts are sure to please customers, employees and others. No matter your gift choice, custom ribbon rolls are the perfect addition to all holiday packages.
Use personalized ribbon rolls imprinted with your logo on them when gifting a custom plaque to make a memorable and unique present for the holidays.
Make yours the prettiest package they will ever receive by using custom ribbons imprinted with your logo wrapped around an executive desk wedge.