Tutorials and Product Advice - Influencing Identity

Business Success and Taking Small Steps

Whether you are a business or an individual, success comes one small step at a time. Each small step you take leads you toward something bigger. And, the more ambitious you are, the bigger that end prize is. One small step you can take for business success is committing to using name tags and other identification tools.

Here are several products that will work together and help you find business success. But, no matter what, always remember that success comes one small step at a time.

1) Name Tags and Matching Name Plates

Matching name plates and name tags from Coller Industries will help your company find business success.

We start with the most obvious name tag tools: a name tag and a name plate. These two are often interchangeable, but they go together as well. A great example of this is when a salesperson wears a name tag while away from the office. Once they are back in the office, all visitors will recognize their name plate logo and name.

Using these identification tools on business or corporate levels will help you find business success, one step at a time. You can continue to move closer every day to your goals when others know who you are and what your business does. Name tags are the perfect tools to get your name out there.

2) Badge Holders & Badge Ribbons

Badge holders and ribbons from Coller Industries will help your company find business success.

Using these identification tools for conferences or conventions will also help with brand recognition. Your business success depends on people being able to recognize it when they see it. So, give them help with using your logo everywhere you can put it.

Conventions and conferences (even online) can help you get your name out there. Always remember to wear identification when attending these events. Badge holders make wearing identification easy as you can change what you are wearing. Print a new insert for every event and add things that are relatable to your experience. Then add ribbons to each badge to help distinguish yourself from possible competition.

3) Rosette Ribbons & Award Plaques

Rosette Ribbons and Award Plaques from Coller Industries will help your company find business success.

Let your colleagues and customers know how much they are valued. Rewarding progress is part of finding success in business. Not only do you need to create positive habits, but you also need to make time for recognizing a job well done. Tracking employee progress helps you to review how your company is doing as a whole.

From award plaques to rosette ribbons, you can customize gifts and rewards to those deserving of recognition. These identification tools are also great for displaying business awards and other achievements. Celebrate every success you have, even the small ones!

Increasing Visibility adds to Business Success

“A journey of a thousand miles begins with a single step.” – Chinese Proverb

By creating positive habits, you build into your business success. One of these habits is starting to use name tags. Add a logo to a tag color of your choice to help your brand visibility. By doing this, you are making it so that your employees and customers will always see your logo. This increases your visibility and lets customers (and employees) know that your business matters.

Learn other ways to make your business grow: 3 Ways to Find Business Success with Ribbons

New Year, New You (and New Name Tags)

Exciting things are happening in the world of name tags. We anticipate new products and many updated ways to use our products this year. We think that the best part of starting a new year is updating your company with new name tags!

New name tags are sure to be the best purchase you will make this year. And we’re sure your employees, volunteers and other staff will thank you. So, spice up your look with brand new identification!

Are you in need of new name tags?

Whether your name tags are just a couple of years old or are in desperate need of an upgrade, we have just what you are looking for. Our high-quality products are perfect for every identification need. Choose from engraved names and logos to bright, colorful printing (UV and full color).

Finding the Right Type of Logos

With several options available, your logo will never look better! Choose from simple engraving to our full color options. No matter what your logo looks like, it will look amazing on a metal or plastic name tag. Even if your logo has multiple colors (or white), we have a solution for you.

What makes a good name tag logo?

Frequently, a logo designed for use on the internet or printed media doesn’t come off as well when you try to fit it onto your name tag. Assuming you made the decision to have a logo on your name tags, here are a few things to consider.

Keep the size of the tag in mind. In most cases, the logo will be much smaller, and little details won’t be as visible anymore.
Remember that you may have to be flexible on the colors associated with your logo.
When adding names and logos, remember that the smaller your logo, the larger it’s presence can be.
Try to limit the amount of detail in your logo. Smaller details are not visible from a distance or on a smaller name tag. You only need enough detail to make the logo recognizable.
Even if your logo is mostly used for the internet or printed media, you should plan and have a single color version created. This is primarily used for our engraved tags.
Finally, consider a custom shaped tag. Your name tag might cut into a shape that follows your logo. Then you can add names and titles.

New name tags and name plates for every business

Match your name plates to your name tags for extra branding!

Just like our name tags, we have several options for your name plate needs. We even have a reusable option for short term or temporary positions. Choose from engraving or printing for names, titles and logos. Or, add directions and other useful signage to your business.

But no matter what you need, remember you can get it all in one place: Coller Industries. We are your one-stop-shop for everything identification related!

Small Business Identification

So you just started your business, and you need some help with your name tags and other small business identification needs? Well, look no further as you have reached the Name Tag Experts! We know just what your identification needs should look like. From adding a logo to designing and layout, we’ve got you covered.

First, you need to understand that it’s all about your business. Think about why you started the company (i.e., what your product or service offers your customers). Now that you have that in mind, you can begin to think about which identification products you need to order. From name tags to ribbons, we have everything you will need.

A Five Step Guide to the Perfect Name Tags

Engraved, gold plastic name tag with a company, name and title for small business identification.

Let’s start with name tags! A name tag is a powerful tool that, when designed correctly, makes your business memorable. If you want customers to remember you and connect with your company’s representatives, let us help you learn how to design the perfect name tags for your business.

1. Decide what you want to accomplish with your name tags. This goal will determine what you put on them.

2. Figure out which tag size you need. Choose a size that matches your logo and the information you need to add to it.

3. Design your layout. Allow enough space around your text and logo so the viewer can distinguish each piece of information.

4. Choose a font for your text. The font gives your name tag a certain vibe, so make sure it matches how your business helps your customers.

5. Select the color combination for your name tags. While your name tag colors should match your brand identity, remember that your text still needs to be readable.

If you need any additional help trying to figure out which product is best for your small business identification, use our name tag selection guide to help.

Name Tag Selection Guide

Make sure your name tags provide all of the necessary information. Most importantly, for a name tag to do the job required, the name must be easy to read from a comfortable distance. Other valuable information to include can be a title; this can help open communication at networking events and between your employee and the customer. (Learn more at https://www.nametag.com/selection-guides/name-tags/.)

Making Small Business Identification Work for You

Now that you have selected the perfect name tag, think about what other needs your company has. All small business identification should retain your original business message: how does your product/service best serve your customer. So, when you are ordering name plates, ribbons and even award plaques, remember that consistency is a must.

Matching engraved name plate and name tag for small business identification.

From colors to logos, consistency matters.

Using name tags, name badges and other personal identification items will establish your brand. Your brand is how you define yourself and your business. By defining this as you get started, you help establish your company as an industry leader. Finding the right consistency with logos, colors and fonts helps to solidify your message.

Make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain connections with their clients and customers.

Ribbons, Lanyards and Other Identification Products

Make sure that everything you use for your business matches your message. From ribbons and lanyards to all of your name tags, use your logo and business colors for the best recognition. Some companies eventually rebrand or change their colors. If you end up doing this, remember to update your name tags and ribbons to match. Your customers will thank you as they continue to do business with you.

Do you need more identification tips? We provide many tips and strategies in our blogs, and you can always ask for help whenever you need it. So, leave a message, and we’ll get you the learning materials you need.

Connecting with Customers

The H2H experience should be available to all customers. What we mean by this is human to human connections. Connecting with customers should be the focus of every business. Over the past while we have become disconnected.

As humans, we crave experiences that connect us with others. Throughout this year, those connections have turned online and have become a little less human. So, how do we revert to that constant human interaction we naturally crave while still existing in our ever-changing world?

Part of the solution to this issue is becoming more approachable. While you and your company may have already been in a position of trust, people need to feel that they can still trust you and your services. Now the question is, how do you gain that trust and become more approachable.

How a Name Tag Boosts Your Approachability

Name tags have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. Some people wear them at conferences, business luncheons or sporting events. In short, many people wear name tags for different reasons.

Name Tags for Connecting with Customers

From using custom shapes to including photos on identification for your employees, we have just the solution for your needs of connecting with customers. Check out these products and tips for making them work for you.

Approachability is a trait that most people believe they have, but few actually do. It’s important to be approachable because when you put people at ease, you enable them to think and do their best in your presence. It’s an essential professional skill that only gets more important as you ascend the ladder into leadership positions and is expected of managers by their employees.

Full Color Name Tags

If you need something that will sport your brand (business logo) and an employee’s name, search no further than these fun, colorful tags. With full color printing, the sky is the limit to what these can do for you. They are our only name tag that provides vibrant, colorful printing so you can fill them with everything you need for your business to stand out.

Reusable Name Badges

For a temporary option, these badges can be reused with easy to use printable inserts or added labels. You can design your badges to meet any need and then change them with ease when the time comes for a new look or new employees. They are also ideal for seasonal and temporary workers.

Photo ID Badges

Adding photos to name tags increases security and provides trust among employees and clientele. Each photo ID can support up to five lines of text along with an employee’s photo. So, now you can conquer the rest of your customers’ needs.

Custom Shape Name Tags

Do you need something that will truly make you stand out in a sea of competitors? Try a custom shape for your name tags! Whether you try a circle, a house or a fully-customized shape to match your business, these name tags say it all.

connecting with customers is easier with custom shaped name tags

PRO TIP: Add badge ribbons to name tags when you need to distinguish employees, visitors and other VIPs in your business.

By providing name tags for your employees, you are making them more approachable. And, once they are approachable, you re-humanize them. Isn’t that what we all need right now? More human interaction translates into more sales and service requests for your business. This, in turn, will translate into that trust you need to keep your business going.

So, get your name tags (approachability included) to keep up your connecting with customers and providing them with that needed human touch. Now you can get back to doing what you do best: your business.

Question & Answer: How to Use Identification

We often receive the same questions from multiple customers. Sometimes, these questions are easy to answer, but sometimes they require a bit more clarification. Have you ever had a question about name tags or other identification products? We are taking some time to answer some frequently asked questions that our customer service team repeatedly gets. And we will expand on each question so that you, too, will understand our processes.

Find any answer to any question about name tags, personalized ribbons and more.

Question: Which name tag size should I order?

Answer: The size of your name tags depends on how much information you want on them.

For a simple 1 or 2 line tag with only text (name and professional title), we typically recommend a 1 x 3 inch tag. However, if you are working with visually impaired people, you may want something much larger, so the text size can be increased.

If you are ordering tags with your company or brand logo, you will want to consider where you want the logo on your tag, and if it will fit there. For example, if you have a horizontally long logo, we don’t recommend putting it to the left of the tag because there won’t be as much room for your text. The best option would be to center it above the text and go with a taller tag, such as a 1.5 x 3 inches. If you have a more circular or square logo, they typically look best to the left of the text, and you wouldn’t need as tall of a tag.

Question: Most of your products require a list of names. How do I submit this list?

Answer: We have two options for submitting a name list for your customized order.

The first would be to upload them while you are on the order page. You can type them right into the provided form or upload an existing file. Our system will ask you to review everything to ensure that you entered the correct spelling and punctuation. You do want to make sure you submit the list in the case you would like on the product (upper and lower; e.g., Jane O’Connor).

You can also email your list after you place your order to nametag@nametag.com. Once your order has been placed, you will receive an order number that needs to be referenced in your email’s subject line. This email goes to the customer service representative who is in charge of your order, and they will make sure that it is usable. If there are any issues, they will contact you.

Question: What is the best way to print names for reusable name tags such as Mighty Badges?

Answer: We have multiple ways you can format your printable inserts for your reusable name badges.

The recommended way would be to use the NamePrint Graphics software. This software lets you add text and graphics to inserts using your printer.

The other option we have for your printed inserts is a small collection of predetermined templates. We do not have these for every reusable product, so check the bottom of the product order pages for available templates.

Question: How can I order more of the same name tags I already have?

Answer: We have an online reorder program to make ordering more name tags easier.

The first thing you need to understand is what is a reorder? A reorder is when you need to order more of the same product you already have in use, but require different names. Lucky for you, our reordering system is easy to use and quick to understand.

All of your design info is kept on file under your customer number. Once you place your first order with Coller Industries, you receive a customer number. This number allows us (and you) to quickly and easily locate your information and previous orders. To place a reorder for your name tags, visit https://www.nametag.com/reorders/ or go to our home page (www.nametag.com) and select the “Reorder” link at the top of the page. Once there, you need to enter your customer number and select the layout you need to order. After making that selection, you only need to submit the new name list (text) for the new order.

Do you have a question that wasn’t answered here?

There are three ways to get your answer!

1. Visit our Facebook page on July 22, 2020, at 11:30 a.m. (Mountain time) for our first ever Live Video Event.

2. Leave a comment here, and someone will get back within one business day (Monday through Friday).

3. Contact customer service at 1-801-931-5000 (our office hours are Monday through Friday, 7 a.m. to 5 p.m.).

Other Question and Answer Blogs:
Week Two: Perfect Your Networking Strategy With Custom Ribbons
Week Three: Q&A: Your Name Tag Investment