10 Logo Tips for Name Tags

What makes a good logo? And how do you use it in your company branding? Many customers struggle with their company’s branding when making their name tags. A logo designed for use on the internet or printed media doesn’t typically look as well when you try to fit it onto a name tag.

Consider these few things assuming you already decided to use your company logo on your name tags.

What process will you be using to create them? A full color printed name tag can hold more colors and detail than a hot stamped one. Laser Engraving will limit possibilities even further.

Keep the size of the tag in mind. In most cases, logos will be much smaller than what you usually see, and little details won’t be as visible.

Remember that you may have to be flexible in the colors associated with logos. If you choose a yellow tag and your logo is yellow, consider changing it to black, so it shows up. If you select a hot stamped logo, colors are very limited. You may have to compromise with a basic shade of your colors.

When placing a logo to fill the allowable area on a name tag, the smaller the logo, the larger it can be. Consider using one or the other for logos that incorporate an image and text.

Remember that a name tag’s primary purpose is to convey a person’s name. So don’t make the names harder to read in favor of a bigger, fancier logo.

There are additional ways you can help logos look their best on name tags:

Try to limit the amount of detail in logos. Smaller sizes will not be visible. And many processes will have a hard time duplicating it. But, on the other hand, you only need enough detail to make logos recognizable.

Even if you generally use logos on the internet or printed materials, single color logos are best for name tags. Laser engraving and one color hot stamping need an image that is black and white. You can convert most logos into a single color image. But some will require extra effort to maintain the visibility of all logo elements.

Short and wide logos, such as a company name spelled out in fancy lettering, generally look best at the top or bottom center of the tag. Logos that are square or taller than they are wide will occasionally look good on the left or right side.

Another option you can consider to make your logo look its best on your name tag is to try a custom shape. Design your name tag with a shape that follows your logo, with an extra area to hold names and titles. Custom shapes are only available for laser engraved or hot stamped logos, but they can make any name tag stand out!

Hopefully, these tips can help you design your company name tags. In addition, they should give you a big forward step on the road to brand recognition!

These tips and graphics are provided by guest author Melanie Bunch, Graphic Artist at Coller Industries.

Top 4 Business Types that Require Name Tags

No matter the end goal, the first thing any business must accomplish is to engage with clientele.

Connecting with customers should be the primary purpose for any business. While it does matter what the other business goals are, engagement is the most important goal. Without engagement, customers are sure to come and go rather than stick around. With positive interaction, customers stay put, if not for life, for a very long time.

Recently studies have shown that wearing name badges make customers more comfortable while doing business with you. Wearing a name badge will remove the barrier that instinctively lies between you and your customers. Name tags always make you more approachable. While there are several different types of environments where name tags are helpful, the following settings have found that personal identification is an absolute must.

Retail and Sales

We’ve all seen it, the customer who walks into a store and doesn’t get the attention they think they need, so they leave. They were looking for a service or product that store offers but didn’t feel that the business met their needs. While it may seem like a small thing, a simple way to avoid your customers feeling this way is to provide name tags for your employees. These tags immediately remove all barriers and allow customers to ask questions and express their concerns to those who care. They establish trust and keep people coming back to your store.

Healthcare and Hospitals

Uniforms and stethoscopes aid in helping to identify workers from patients and visitors when you’re in a hospital. However, name tags ease the pain of remembering your nurse’s name or actual position. The healthcare business knows that personal identification is a must when dealing with patients. They need to establish trust and wearing any identifier helps with this. Photo ID Badges are perfect for these positions. They not only present a name but also help put a real face to that name and thereby create a comfortable and healing atmosphere.

Hotels and Hospitality

Hospitality covers a large area of businesses. From restaurants to travel agencies, this business type is acutely aware of the necessity of name badges. Taking care of your customer is priority one in this business! And to help establish your brand as well as your approachability, name tags should be worn at all times. Again, it’s all about making customers feel at ease. They are, after all, trying to relax!

Journalists and Media

Another great use for a Photo ID Badge is a reporter. No one likes a busybody! So, identify your journalists quickly and give them a sense of security with a name tag. This identification presents them in a way that people can trust. And it gives them the credibility they need to get the whole scoop on the story they are covering. Typically referred to as a “press pass,” these photo ID badges can get them into places where an unidentified person can’t get.

Whether your business is to sell something to the public or to get the scoop on the latest new story, establishing a trust is the key to helping your clientele stay with your company. Approachability and comfort are important goals for all businesses. Get your name tags today to help you keep your customers happy.

Improving Business In 4 Easy Steps

Here are a few quick and easy ways to help you improve your business with ONE tool!

Being able to recognize someone instantly is a huge benefit to a business these days. It will also contribute to improving your business contacts and employee relationships. Following is a quick list of four ways to improve your overall business by introducing name tags into your daily life.

First, it gives your employee a name!

Sometimes you might run into an old friend or acquaintance while you are out shopping or at a business function. But, most of the time, you won’t know too many people. All companies can benefit from their employees using name badges. Provide employees, volunteers or event-goers with a name tag or name badge for easy identification.

With each person displaying their name on a name tag, customers and attendees will quickly identify the people they need to ask for help. And when that happens, the employee’s confidence and comfort level increases. All in all, wearing a name tag encourages people to be more mindful of their surroundings.

Second, they provide security!

By giving employees name tags, you are providing security for your office or store. And, who doesn’t want a secure business? With a simple branding logo, employees are easily identified by customers and other employees. No one will ever have to guess at who their coworkers are again.

Another great tool for security is our photo ID badges. By adding a picture, a name and a logo, the wearer is sure to get noticed; and for all the right reasons!

Third, name tags help to hold employees accountable.

This simple tool, similar to a uniform, is the perfect way to remind an employee of where they are. It gives them a sense of direction and purpose. And, it makes it easy for you to follow or spot them in a crowd of customers or event attendees. It is another way to ensure your employees are representing you and your business in the exact way you need to be represented.

Fourth, help yourself in rewarding/disciplining your employees.

When issues arise at your office, store or restaurant and you find a customer needs to speak with management, it becomes easier to identify the employee that needs to be pulled aside. Whether that is for a job well done or a little bit of coaching, a name tag helps the customer know who to report if or when it becomes necessary.

Names are what it’s all about these days in business. Do your customers know your’s and your employee’s names? Help them out with a name tag today at www.nametag.com!

3 Steps: Find Your Perfect Name Tag

While finding your perfect name tag is not an exact science, it shouldn’t be a chore either.

While placing an order with us for name tags, there are many important things to consider. There are a few questions you should ask yourself when starting on the road to the perfect name tag. While this list is brief, it will give you the guidelines you need to find your perfect fit.

First: Do you need a logo?

While this may seem like a silly question, it is probably the most important. Not all name tags have logos. And some name tag sizes don’t necessarily have room for logos.

Some companies and corporations don’t need to have a logo to identify volunteers or employees. Maybe they just need someone’s first name to identify them quickly. Or maybe they just need a quick title such as “guest” or “volunteer” to provide assistance to clients or event attendees.

Whatever the case, make sure you ask yourself if you need a logo! And, of course, if you do need a logo, we are guaranteed to have the perfect name tag just for you! And that’s where the next step comes in.

Second: Which process fits your name tags best?

Process? What does that mean? Well, that’s an easy question! Do you need something engraved or printed? Here’s the difference:

Engraved: An engraved name tag features two colors: the name tag color and the engraved color. Each tag will have a name, title, logo and any other requested information permanently laser engraved into the tag. If your logo or needs require more than one color, you may want to choose from our printed name tags. If not, these engraved name tags may just be your perfect name tag!

Printed: There are several ways to print on a name tag. UV color, Hot-Stamped or Digital (Full Color) printing are all available for printing your perfect name tag. Premium UV color logo printing is one of the best ways to highlight your logo. The logo is printed on a plastic tag, and any text will be engraved. We can also digitally print a full-color logo and text onto a plastic tag. The text will also be printed in your color choice. The final selection creates a classic, high-quality hot-stamped logo on a plastic name tag and any text will be engraved.

Third: How long do you need to be able to use your name tags?

Durability is just as important as anything else when choosing your perfect name tag. When looking for the right fit, make sure you know how long you will need to be using these name tags. Coller Industries offers a full line of reusable name badges. From adhesive, single-use badges to fully reusable badges such as Mighty Badges or Speedy Badges, we’re sure to have something to meet your needs. If you need something to last a lifetime, we have both plastic and metal name tags that will fit perfectly.

Our Selection Guide is a great resource for finding your perfect name tag, too! Follow the simple online steps to located what you need and how to get it. And ordering is just as easy! Any questions, simply give us a call or chat online as we’re always willing to help in any way possible.

Name Tag Definitions: Part 4

Defining our business helps our customers to understand what we do.

While our FAQ page is full of your questions, we thought we’d get down to the nitty-gritty for you. Here is part four of our definition series. This time we thought we’d cover a favorite question. We get a lot of questions about how customers should provide their lists for their name tag orders. Hopefully, this information will clarify some of these issues.

First things, first. Your list submission process.

You must prepare lists to our specifications. Please submit all names, titles, and other text for your order in digital form. We do not accept submissions via fax or verbally over the phone.

Enter text exactly as you want it to appear on your product, including upper and lower case letters and punctuation. Your list must contain all text you want to be engraved. For duplicate tags, enter the text twice. Please make sure that you are proofreading your list carefully. We use this list exactly as you submit it to print your name tags, so if there is a spelling error on your list, it will be printed that way!

We will not edit your list. Lists not prepared to our specifications will be returned for correction, which may cause a delay in production.

Submit all text as follows:

Information for each line of text must be provided just as it would appear on the tag/plate. If the layout has the first and last names “stacked” instead of on the same line, then the names will need to be submitted on different lines in your list.
For tags with one line of text, enter information without leaving blank lines between tag information. If your tags have multiple lines of text, leave one blank line between each tag’s information.
For duplicate tags, you must enter the text twice. If you don’t, we will only produce one tag!
Remove all formatting (size, bold, etc.) from your list.
You may enter a line of descriptive text into your list to separate groups with different features (fastener type, the number of lines, etc.).

Hopefully, this clears up some things.

We’d also like to cover the difference between uppercase, small caps and mixed case.

Sometimes using capital letters on a name tag can get a little confusing. While most customers want mixed case on their name tags, occasionally we find some people want a variety. Here is what we offer.

Because your name and title lists will be used exactly as you type them, it is important to be consistent when submitting your lists to us. The following guidelines should assist you in formatting your list correctly.

Upper Case

Letters entered in lists as capital letters will show on our products as capital letters, all with the same height.

Mixed Case

Letters entered in lists using both capital and lower case letters, mixed case, will show on our products exactly as entered.

Small Capitals

Some fonts are small capital fonts. These fonts will display lower case letters as capital letters that are slightly shorter than the standard capital letters. All lower case letters show as small capital letters if you select a small caps font. If you submit your list in all capital letters, this effect will be lost.

Do you have any further questions about these definitions or the products to which they pertain?

There will be more articles coming with even more definitions! Please help us by letting us know what definitions you need. Are there specific things you just don’t quite understand? Reply with anything with which you might need! And don’t forget that we have definitions for ribbons too!