Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

3 Ways We Went Green

Here’s something you might not know about Name Tag, Inc.:

We offer green products!

reusable name tags and badges help us to keep our many personal identification products greenWe live in a world that seems to be focusing a lot on reusable or “green” products for consumers. Here at Coller Industries, we support this movement to keep our world going around for the benefit of all. And as part of that, we offer several reusable products.

From name tags to name plates, you’d be surprised at the products that can be reused! Here’s a short list, but we’re sure you can find more!

Speedy Badges

reusable name tags and badges help us to keep our many personal identification products greenThese reusable name badges are custom name tags that are a great solution for companies with positions that experience high turnover rates. They are inexpensive and easy to use. Each plastic badge is simple to assemble and comes with a colored frame and a clear plastic lens. Each frame features a gentle forward curve that accents the style and classiness of this badge choice.

What makes this a green choice is the printable paper insert. Just print with your name and even a logo. These can be used over and over again by removing any used insert from the badge and adding a new printed or written paper insert.

Mighty Badges

reusable name tags and badges help us to keep our many personal identification products greenWith three easy to use parts, these name badges are perfect for any business. The metal back plate can feature your logo for easy brand recognition. Add names by printing on the clear, plastic inserts. Then add the clear, plastic lens by snapping it into place over the top of everything to hold it together.

These badges are green the same way a Speedy Badge is. Need a new name badge? Just replace the printable insert at any time.

Logo Only

reusable name tags and badges help us to keep our many personal identification products greenName badges are ideal for high-turnover positions and volunteers. Adding a logo to a name badge will help to associate your employees with the brand image you have worked to build for your company. Add a logo to either a plastic or a metal name badge to make your badges stand out.

This green choice makes your name badges last exceptionally long! Add names and titles to these name badges with either a permanent marker or a label. Just peel off the label or remove the writing with an alcohol pad and reuse again and again.

So, pretty much anything that is labeled reusable is considered a green product. Come on over and find your perfect green product today!

Customer Donations: Women Against Abuse

Providing customer donations is part of who we are.

From name tags to ribbons, Coller Industries is your go-to specialist for personal identification needs. While we do pride ourselves on our service and professionalism in producing these fantastic products, our main focus is to help you, our customers! And part of this is to donate what we can, whenever we can. These donations are truly something that helps us stand out from our competition.

This month we were able to help out a wonderful cause.

customer donations - women against abuse

customer donations women against abuse

 

Founded in 1976, Women Against Abuse, Inc. is the leading domestic violence service provider in Philadelphia. Women Against Abuse serves over 15,000 people each year through emergency safe haven, transitional housing, community-based supportive services, behavioral health therapy, legal services, hot line counseling, and community education, advocacy and technical assistance. Its mission is to provide quality, compassionate and nonjudgmental services in a manner that fosters self-respect and independence in persons experiencing intimate partner violence and to lead the struggle to end domestic violence through advocacy and community education.

iPledge is Women Against Abuse’s social awareness campaign, founded in 2008 to raise awareness to domestic violence, a public health epidemic that impacts 1 in 3 women. It is the premier Philadelphia campaign that engages the community in taking a stand against domestic violence.

“The donation Women Against Abuse received makes it possible for us to have enough name tags for guests at the 2016 Dish It Up on April 7th, Women Against Abuse’s annual fund raising event and Philadelphia’s only female chef competition!” exclaimed Christine Nieves, Director of Funds Development for Women Against Abuse.

Nieves goes on to explain, “This year also marks Women Against Abuse’s 40th anniversary. (We have been involved for) 40 years of progress in the struggle to end domestic violence and providing lifesaving services for women, children and men affected by this public health (partner violence) epidemic.”mighty badge medium plus women against abuse customer donations

Women Against Abuse received 180 Medium Plus Mighty Badges. Mighty Badges are a great way to use a reusable name tag. The metal plates can be ordered plain or with a printed logo and names are quick and easy to add with the printable inserts. The Mighty Badge system is easy to use, as the three parts simply snap together to give you a professional looking, yet reusable, name badge.

“Throughout the years, we found that these name tags truly are the best in terms of quality. We are grateful for the opportunity to participate in the the donation program with Coller Industries,” says Nieves.

Name Tags: The Simple Truth

Remember to keep your name tag simple! They are for personal identification and not meant to be used as a resume.

 

keeping name tags simple Amazingly enough, some name tags read like a business card, or as otherwise suggested, a resume. However, personal identification should be kept as simple as possible. Name tags and name badges should only include minimal information that identifies the person wearing it. Here is a short, concise and simple list of what should be included in designing a name tag.

If a logo is being provided for a company, remember to keep it to a size that will fit and look good on a name tag. Depending on the type of name tag, such as a plastic laser engraved name tag, logos may only be done in a specific color or format. Full color name tags do offer a bit more versatility, but keep in mind that the logo shouldn’t be the only thing on the name tag. Full color tags offer the user the option of brighter colors and the option of bleeds. This is useful for logos that are large or need to have specific colors used.

simple logo only name badgesAnother thing to keep in mind when looking at name tags is possibly using name badges. Name badges are ordered with only a logo either printed or engraved and names and/or titles are added at a later point. These badges are a great idea when you need to be able to reuse them, such as for a seasonal or temporary position at a company or organization.

Names and titles can both be extremely effective on a badge. But keep in mind that size is extremely important here. Keep it simple and to the point! Many times a person’s name is the only thing that is needed for identification. A first name is typically sufficient for name tags, however last names can be used in some cases. First names are great on name badges at conferences. They are also perfect to use in a commercial or retail setting as most customers don’t need to know the person’s last name. However, in the case of having multiple people with the name first name, adding a last name will help with the identification.

Of course, titles may be added to these name tags. However, make sure to order the name tag in an appropriate size so as to accommodate the text properly. One of the most important things about a name tag is visibility. Text size is extremely important! The text should always be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up.

keeping name tags simple and using appropriate fastenersThe final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where the name tag will be worn before making the final selection on a fastener.

And, as always… remember: K.I.S.S. (keep it short and simple)!