personal identification - Influencing Identity

Increasing Business Success Through Name Tags

As a business owner, are you always looking for ways to improve your company? Remember that even small things, like name tags, can make a big difference. Yes, they might seem small to most people, but name tags can get big things done for your business. As you start to plan for your next quarterly profit, keep in mind how identification can be beneficial for your company. Name tags can help with increasing business success.

Three styles of name tags that show how logos look when printed or engraved differently which helps when increasing business success.

Name tags help customers feel welcome

Acting as icebreakers, name tags help employees provide excellent customer service. They encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also permit customers to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Sometimes, customers come into a store, restaurant or other place of business and are met with such friendly and helpful workers that they need an employee’s name to pass on compliments. When staff wears name tags, it is easy for anyone to know their names and give this praise. Name tags also provide a friendly invitation to say hello. All of this puts customers more at ease, which is great for business.

Increasing business success by keeping track of things

It is important to know who the employees are in larger businesses, like corporations or hospitals. Name tags help by providing job titles quickly. So, if everyone is wearing a name tag, you’re working on increasing business success through customer retention.

Name tags also make it easier when a business needs to resolve problems at work. When customers know an employee’s name, they feel more comfortable asking questions to get help when they need it. This means that things get done quicker and more efficiently. Name tags are one way to help establish good communication, and good communication is great for increasing business success.

Finding the right name tags

Name tags are like a mini billboard for your company. When everyone wears name tags with the same logo and colors, it creates a strong image for the business. From reusable to all the upgrades, here are some products to help you find the name tags and badges that best suit your company’s needs.

Clear Reusable Name Badge with a printed insert that shows how name tags work to increase business success.

Clear Reusable Name Badges

One size, reusable plastic badge
Printable paper inserts for any information and colors you need

Maintain your small business’s professionalism with Clear Reusable Name Badges. Made with sturdy acrylic plastic, these new tags are where quality meets reusability. Print inserts as you need to change the badges and then easily slide out the old to bring in the new.

GET REUSABLE OPTIONS

Engraved Logo Name Tags

Two layer, plastic material with engraved logo, names and titles
Multiple sizes and material colors
Optional upgrades: epoxy dome, classy frames, fasteners

Laser engraving the logo and text creates a two color tag that can have a great deal of detail. You can choose the material color, font and style options. Each name tag is made with your business in mind. And the engraving makes for a professional look.

ADD YOUR LOGO

UV Printed Logo Name Tags

Plastic, durable material with multiple sizes and color options
UV printed color logo with engraved names and titles
Optional upgrades: epoxy dome, classy frames, fasteners

Color logos are genius when it comes to the professionalism of your business name tags. Promote your company every time your employees wear name tags with bright UV color printing. Your logo will capture everyone’s attention, and the printing quality shows you are proud of your business.

DESIGN YOUR TAG

Increasing business success, one name tag at a time

Success for every business comes when both employees and customers are happy with their experience with that company. And there are ways to ensure that happiness. We are here to help you find that success using personal identification.

Trust is important in business, and name tags help build that trust to make customers feel safe. From helping people remember each other’s names to leading to important business conversations, name tags increase success.

So, as you have read, something as simple as a name tag can do so many important things for any company. Name tags might be small, but they are mighty! Next time you put on your name tag, remember that it isn’t just a tag; it’s a tool for making your business better!

Why Logos Matter More Than You Think

What do you think of when you hear the word “logo?” When most people think about logos, they imagine cool designs that represent companies. They usually see them displayed front and center, on top of buildings or billboards. Products have logos branded on them. If products don’t have the logo, the packaging has the logo somewhere.

What is a logo? A logo is a symbol to identify your company that brings instant public recognition. They are graphic representations meant to connect with a brand, entity or endeavor so that an audience can recognize the connection effectively and consistently.

There are many types of logos because some cater to specific business types. Logos serve many purposes. We won’t get into every kind of logo there is or which one you should choose. Instead, here are explainations why logos are essential for your business and why you should include them on your name tags.

Reasons Why Your Logo Matters

They Catch Viewers’ Eyes First

Logos are the first thing viewers see about a company. You want your logo to be attractive enough to catch people’s eyes. It would draw people in because they are curious about the business behind the logo. You know a logo is excellent when it is memorable and recognizable. It would also be nice to describe your business solely with visual elements, but that’s not always needed.

Take Advantage of Being Unique

You can stand out when you have a unique logo. Have you ever gone inside a store just because they had an exciting logo? You don’t know anything about the company, but you gave it a try because it had a logo that piqued your interest. That’s the goal when you have a unique logo. It speaks for itself. It screams, “We’re a company that cares about how we are perceived, and you should come to see what we’re about.”

Stand Ahead of Competitors

What’s even better about standing out is standing out against the competition. For example, dentist clinics usually have something with the word dental in their name. So how can they stand out against each other? One could have a logo of a tooth with coordinating typography, so it’s more distinctive for them. Again, it makes them memorable and recognizable, so customers and passersby know they are distinctive despite the many other similar clinics worldwide. It will display that your business is one of a kind despite the many similar companies there may be. Standing out is a persuasive method that urges customers to rely only on your business.

Huge Element in Brand Identity

An excellent logo is vital for your company’s brand identity. You want a logo that matches your business’ values and purpose. Elements such as colors and typography are essential as you want them to match the rest of your brand’s identity. Your brand identity involves many aspects of your business, such as your website, social media accounts, blogs, products, services and more. Consistency between all platforms is key to your brand identity, so you want your logo to match the essence of everything in your business.

What You Shouldn’t Do with Your Logo

We’ve covered some of the more significant reasons why logos are important. Now let’s get into some of the mistakes you should avoid with your business’ logo.

It Doesn’t Match with Your Business Brand

A good logo should represent your company’s branding, whereas a lousy logo doesn’t correlate with a company’s values and purpose. You want it to match your company’s message. Your logo needs a change if it doesn’t show those things. You want it to be a proper representation of your business.

Elements That Don’t Harmonize

You don’t have to be a graphic designer to know what looks good. Logos should be appealing to all kinds of people. There are several reasons a logo doesn’t look right. For starters, it seems too busy, the colors are too bright or don’t correlate well. The font doesn’t fit the company’s print, or there isn’t enough contrast between the fonts. An excellent tip to remember is that a good logo is acceptable when it looks appealing on a black and white background.

It’s Boring and Bland

The biggest thing that makes a logo not work is that it isn’t memorable. You can’t expect a business to succeed when it doesn’t have a decent logo. It should be able to start a conversation. It should stir up curiosity for people who haven’t heard of your business yet.

Final Thoughts

Your logo represents your business. You want to ensure it gets special attention and care because that’s one way your company is remembered. Implement a dependable logo your company can rely on.

Once you have a logo you are proud of, you can start using it on your products, clothing, buildings and, most importantly, name tags. When you have your logo on your employee’s name tag, it reminds your customers that they are a representative of your business. We have blogs delving more in detail about why you should include logos on your name tags and other products. Logo name tags are available in both plastic and metal.

3 Sets of Products That Work Better Together

From the simplest of pairs to the most personalized sets, here’s a list of all of our products that work better when paired together.

Badge Holders & Lanyards

Let’s get started with the most basic and well-known personalized product: badge holders. They are so underrated, and we think that’s a shame. Badge holders are great for so many things. From identification needs at conventions to at-home DIY projects, these unique products are downright perfect.

And, with printable inserts, badge holders are products that are only limited by your imagination, and maybe your printer. Add graphics, logos and any text you need for any event or craft. They come in several sizes and either a horizontal or vertical orientation. From lightweight to heavy duty, these vinyl badges are perfect for any need.

Don’t limit a badge holder to an event staple at your next conference, convention or trade show. They are so versatile that they will last through any meeting. And, they are an excellent benefit for schools to use as visitor passes. Retail environments also get significant reuse from these identification products when using them for seasonal employees.

Now, let’s pair these badge holders with the power of a lanyard!

Whether it’s a chain or full-color printed ribbon, lanyards have a power all to themselves. They are perfect for branding for any company or event. Keep essential items close at hand with a lanyard. And, you can find these tools anywhere you find badge holders. After all, badge holders come with a slot at the top specifically designed to go hand-in-hand with a lanyard.

And, with the variety of available lanyard styles, materials and colors, they provide an excellent source of advertising. Design your lanyards with logos, graphics and text to make them stand out. Even more important, make sure that your design flows with your badge holders. When used together, these two identification products provide multiple functions for a variety of events and situations.

Badge Holders & Badge Ribbons

badge holders and badge ribbons are two identification products that pair well together

We’re beginning to sense a theme here. Badge holders are making another appearance.

Badge holders and badge ribbons, it’s all in the name! They really do go hand-in-hand with each other. But, this time they are being paired with badge ribbons. These ribbon products are a fantastic tool at any conference. They help identify different participants and vendors. Badge ribbons are available with stock or custom titles so no one will be left out.

Badge ribbons are often used to promote brand recognition, events, sales and to market services or products. Add a ribbon to the bottom of a badge holder to make someone stand out in a crowd. Or use them for DIYs and home crafts. But, no matter what you use them for, remember to grab a badge holder to go with them.

Name Tags & Name Plates

Yes, you may not think that these two identification products work better together, but we beg to differ.

pair a name tag and a name plate together and make all of your identification products work well together with matching colors and logos

No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all personal identification products helps to define and identify you and your company.
From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. Find a way to keep your logo and text the same on all name tags and name plates. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

So, lesson learned. Never underestimate the power of combined identification products. Let them work for you, and your job will be even easier.

New Name Plates As Unique As You

Creating new name plates for your office doesn’t have to be boring. Get creative using these ideas.

Everyone seems to have one, a boring name plate sitting on the edge of their desk. How does it read? Your first and last name? Your generic title? Boring, right? Well, why not lighten up the mood in your office and share a laugh with your coworkers with new name plates. So, let’s get creative and get rid of the boring!

Your name is unique so it should stay put on your new name plates.

But, let’s put some class into it. Whether your name is short like Jim Shu or long like Vernon Ringo Fyre don’t underestimate the importance of font. Yes, you should remember to keep your name plate consistent with your company brand, but have a little bit of fun. With more than 15 different font choices, you can class up your name plate easily by changing the font.

And, what about that generic title.

Even if you are the CEO of your company, there are still better ways to say it on your new name plates. Use creative phrasing like “Master of Everything” or “The Man Who Signs Your Paycheck” to get the laughter going. Or are you the office clerk? Use a title such as “Magical Paper Transferrer” or “Organizer of Random Thoughts and Erratic Activity” to redefine a job that may seem boring. This can be done with any job title! Check out these other examples:

Human Resources becomes Timeline Overlord!
Social Media Manager becomes Entertainment Seer!
Customer Service Manager becomes Head Unicorn Wrangler!
IT or Computer Specialist becomes Warlord of Ingenuity!
Content Writer or Blogger becomes Ink Magician!

Who said it had to be a logo?

Okay, so we have your name covered and your title, but what about that logo? Why not go for something a bit more unique. Yes, if you are ordering in bulk, it will have to be the same for every name plate. But, you can still be creative. Instead of your company logo, make up a graphic that is just as fitting. Do you have a mascot? Or, try a unique icon that is suitable for your business.

Funny name plates also make great gifts!

From Father’s Day to Christmas and everything in between, everyone will love your creative side when you present them with a thoughtful gift of a new name plate. And, they don’t just have to be names and titles. Add a quote, personal thought or nickname to your new name plates. If the text can be engraved, put it on an Acrylic Desk Block or an Executive Desk Wedge to make it even classier.

get new name plates as Acrylic Desk Blocks and give them as gifts with a special and unique quote

If you are ordering for yourself, the sky may be the limit on this! And, with UV color printing available as well as engraving, you can include colors and images. Pick your favorite animal or other unusual and defining hobby. Do you like quilting? Provide an image of a quilt block. Are turtles or owls your absolute favorite? Well, you get the idea.

No matter what you decide for your new name plates, make sure you are representative of who you are and get that creativity flowing.

Plan the Perfect Event with Quality Name Badges

From conferences to seminars, every event needs quality name badges. Personal identification is key to any event whether it’s a conference, seminar or trade show. As an event host or planner, you want your attendees to enjoy networking at your event. And, when they do, they are more likely to return again next year. Use quality name badges to put people at ease and make your conference or seminar a success.

What’s in a name?

Knowing someone’s name makes people more comfortable socializing with that person. With each attendee sporting a name badge, people will have a positive networking experience at your event.

Which type of name badge you use depends on your specific needs. Each one comes with many positive features and all of them are great for networking. Here are a few options to help you find the right fit for you.

Our Quality Name Badges

Adhesive Name Badges are perfect for when you need a quick, short term option. The adhesive will stick to almost any clothing and works well with any dress code. Have attendees write their name on these sticky tags using a pen or marker. Or, print their names in advance for faster registration. These name badges also come in five different colors so you can divide attendees into groups or identify them by their job position for easy networking.

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Badge Holders are commonly used for conventions, schools, security and visitor passes. And like with adhesive name badges use the different colored inserts to separate attendees into groups or categories to keep your event organized. Slip a printed insert inside a holder for easy identification. Once the event is over, collect each badge holder for reuse. They also come with different fastener options including punched slots to use with custom lanyards.

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Conference Name Tags provide you with a pre-printed solution that is also budget friendly. Each tag is laminated to give your conference badges a professional style. Available in three standard sizes, customize these name tags with full color logos or graphics. Like badge holders, they come in a horizontal or vertical orientation with multiple fastener options.

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Conference Name Tags to customize for any event.

Whichever name badges you need, what matters is having quality identification to impress your attendees and create a positive networking event.