Creating Consistency With Your Brand

Your logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts), lets people know you’re proud of what you stand for.

Consistency in logo use will make your brand an industry leader.

using name plates and custom shape name tags for consistency in your brandingThe word consistency isn’t the most exciting word in the English language, and it often comes with a misconception that you have to be boring to be consistent. However, this is not the case, and you can be consistent with any brand image that you want to represent, no matter how garish or out there it may be. The key is never to let that image slip.

No matter how big your company is, using your brand is what makes you stand out. And, in the name tag world, using your logo consistently on all personal identification products helps to define and identify you and your company.

From colors to logos, consistency matters.

use matching colors and consistency with logos in branding your companySo, using name tags, name badges and other personal identification items will establish your brand. And finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. And making sure that your logo balances your brand at the top can be quite the process.

Make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

Don’t forget to brand all your personal identification needs!

From name plates to lanyards, your brand is how you define yourself. Add logos to everything! Especially when attending conferences and other events. By wearing name tags at these events, you make yourself more visible to others, which opens the door to retention and better communication.

This consistency only works when you use your name tags and other personal identification correctly with logos, titles and names. How do you find consistency in your branding?

Should A Realtor Wear A Name Tag?

Amplifying your brand as a Realtor starts with wearing a name badge.

In a recent vlog for Real Estate Raw & Uncut, Byron Lazine and Tim Bray discuss the importance of why a Realtor should wear a name tag.

realtor name tags can be essential for amplifying your brandShould your chest be a billboard?” questions Lazine.

There are times when you should definitely have a name badge. Like when you are going to a national event or a local chamber meeting or things like that. I think somebody remembers your face, but they don’t remember your name,” said Bray.

Here’s the question: Does it increase your chances of getting business?” said Bray.

I think it does!” exclaimed Lazine.

So that’s the answer. It kinda goes against the grain of what I’ve thought about in the past,” stated Bray.

The question is:
Does it increase your chances of getting business?

Remember that everyone is a possible client. So wearing a name tag does have the potential to increase brand awareness and get your name and reputation out there.

Lazine also spoke on the importance of amplifying your brand as a Realtor. He compared the use of a name tag to using a business card with a picture. By wearing a name tag, prospective clients, as well as current clientele, will not only remember your face, but they will associate you with the brand you are representing.

realtor name tags can be essential for amplifying your brandBut should real estate agents wear name badges on a daily basis? Many other professions don’t wear them so that it could be perceived as cheesy or corny. And, in many cases, it depends on someone’s style. The most important thing to consider is to do what makes you feel the most confident!

Here at Coller Industries, we agree with Lazine and Bray. Name tags are important for everyone! But don’t just take our word for it. Check out the vlog (video blog) for yourself!

Personal Branding vs. Corporate Branding

First things first, what is BRANDING?

Definition: BRAND – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark, or a particular kind or variety.

what is corporate branding and what is personal branding using name tags lanyards signs name badgesLet’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mostly through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

Now that we’ve established what branding is let’s discuss the different aspects of what it is.

Personal branding is the process of an individual marketing, or advertising, themselves or their career as a unique image, or brand. It is in effect the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves the use of someone’s name on various marketing products.

Personal Branding perzonalized identification name tags rachael ray michael jordan oprah scott ginsberg tony robbins

Examples of personal branding:
Rachel Ray, Michael Jordan, Oprah, Scott Ginsberg, Tony Robbins

In the name tag world, a personal brand comes when you wear a name tag with your name (first and last) to identify yourself as an individual and to stand out in a crowd. By wearing personal identification products, e.g., name tag, name badge, etc., one makes themselves more visible to others and opens the door to better experiences at large events. Most often one can see this type of brand at large corporate meetings or conventions where the individual needs to be distinguished from others.

Corporate branding is the process of promoting the logo and brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is extensive and is often used as a way to express the company’s ideals and goals.

Corporate Branding personalized identification logos hershey apple warner bros nike m&m mars

Examples of corporate branding:
Apple; The Hershey Company; NIKE, Inc.;
Warner Bros. Entertainment Inc.; M&M (Mars, Incorporated)

Corporate branding utilizes the same items as personal branding, such as lanyards and name tags, but they are used differently. Many companies choose to add their logo, or brand, to the name tags so that their employees are easily identifiable to the consumer. These items are then turned into a way of advertising their company rather than the individual. Many times this type of branding is seen at conferences where many companies that manufacture or sell the same ideas or items might mingle. Lanyards, name tags and often signs are used to distinguish each business attending the conference.

Whether personal or corporate, a brand is essential to anyone who is seeking to be differentiated from those around them. Corporations typically have a logo designed while individuals must promote their names as a logo.