Should A Realtor Wear A Name Tag?

Amplifying your brand as a Realtor starts with wearing a name badge.

In a recent vlog for Real Estate Raw & Uncut, Byron Lazine and Tim Bray discuss the importance of why a Realtor should wear a name tag.

realtor name tags can be essential for amplifying your brandShould your chest be a billboard?” questions Lazine.

There are times when you should definitely have a name badge. Like when you are going to a national event or a local chamber meeting or things like that. I think somebody remembers your face, but they don’t remember your name,” said Bray.

Here’s the question: Does it increase your chances of getting business?” said Bray.

I think it does!” exclaimed Lazine.

So that’s the answer. It kinda goes against the grain of what I’ve thought about in the past,” stated Bray.

The question is:
Does it increase your chances of getting business?

Remember that everyone is a possible client. So wearing a name tag does have the potential to increase brand awareness and get your name and reputation out there.

Lazine also spoke on the importance of amplifying your brand as a Realtor. He compared the use of a name tag to using a business card with a picture. By wearing a name tag, prospective clients, as well as current clientele, will not only remember your face, but they will associate you with the brand you are representing.

realtor name tags can be essential for amplifying your brandBut should real estate agents wear name badges on a daily basis? Many other professions don’t wear them so that it could be perceived as cheesy or corny. And, in many cases, it depends on someone’s style. The most important thing to consider is to do what makes you feel the most confident!

Here at Coller Industries, we agree with Lazine and Bray. Name tags are important for everyone! But don’t just take our word for it. Check out the vlog (video blog) for yourself!

The 4 Cs of Name Tags

Most people know about the 4 Cs of diamond purchasing. However, here are the lesser known 4 Cs of name tags!

When you are planning on purchasing a diamond it is important that you know as much as possible about how diamonds are classified. Experts do this using a 4 Cs method. Did you know it’s just as important to know about the 4 Cs when purchasing a name tag for your business?

Follow these simple steps to finding your perfect name tag.

Customization
the 4 cs of name tags customization convenience connection costWhile most name tags are for names, logos and other elements are just as important. What do you want your name tag to look like? It’s important to be able to customize a name tag to meet any need. From color to material, customization is key. Choose from plastic or metal. Choose your color and printing technique. And finally choose a logo, graphic or just plain text.

Convenience
the 4 cs of name tags customization convenience connection costCustomers and consumers are what keeps us all in business. The last thing anyone wants is for someone to not understand who can help them. Use name tags so that all customers will be able to easily identify staff. It will also save them the frustration of asking the wrong person for assistance. Convenience also extends to where someone wears a name tag. Make sure your employees place the name tag appropriately on their clothing.

Connection
the 4 cs of name tags customization convenience connection cost brandingBrand awareness is a huge part of being connected with your consumer. By creating a specific brand, companies make themselves known in their communities. This connection should also include proper communication. Many organizations give employees name tags as a way to aid this connection. These name tags have logos and graphics to identify and inform others. Each time a logo is used on personal identification, a brand is connected to a consumer.

Cost
By far, this is one of the most important of the 4 Cs. Cost affects the actual purchasing decision for name tags. If they are too expensive, or can be found somewhere else for cheaper, name tags won’t be purchased. Coller Industries strives for the best pricing for our quality products. There are multiple choices available for every price range.

Finding the proper personal identification helps all business endeavors. And, using these 4 Cs, purchasing name tags becomes an easy task.

Personal Branding vs Corporate Branding

First things first… What is BRANDING?

Definition: BRAND – a particular product or a characteristic that serves to identify a particular product, a trade name or trademark, and/or a particular kind or variety.

what is corporate branding and what is personal branding using name tags lanyards signs name badgesLet’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mostly through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

Now that we’ve established what branding is, let’s discuss the different aspects of what it is.

Personal branding is the process of an individual marketing, or advertising, themselves or their personal career as a unique image, or brand. It is in effect the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves the use of someone’s name on various marketing products.

Personal Branding perzonalized identification name tags rachael ray michael jordan oprah scott ginsberg tony robbins

Examples of personal branding:
Scott Ginsberg, Tony Robbins, Michael Jordan, Rachael Ray, Oprah

In the name tag world, a personal brand comes when you wear a name tag with your name (first and/or last) to identify yourself as an individual and to stand out in a crowd. By wearing personal identification products, e.g. name tag, name badge, etc., one makes themselves more visible to others and opens a door to better experiences at large events. Most often one can see this type of brand at large corporate meetings or conventions where the individual needs to be distinguished from others.

Corporate branding is the process of promoting the logo and/or brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is very broad and is often used as a way to express the company’s ideals and goals.

Corporate Branding personalized identification logos hershey apple warner bros nike m&m mars

Examples of corporate branding:
Apple; M&M (Mars, Incorporated); The Hershey Company;
Warner Bros. Entertainment Inc.; NIKE, Inc.

Corporate branding utilizes the same items as personal branding, such as lanyards and name tags, but they are used differently. Many companies choose to add their logo, or brand, to the name tags so that their employees are easily identifiable to the consumer. These items are then turned into a way of advertising their company rather than the individual. Many times this type of branding is seen at conferences where many companies that manufacture or sell the same ideas or items might mingle. Lanyards, name tags and often signs are used to distinguish each business attending the conference.

Whether personal or corporate, a brand is important to anyone who is seeking to be differentiated from those around them. Corporations typically have a logo designed while individuals must promote their names as a logo.