name tags - Influencing Identity

Customizing Spring and Summer Weddings

Roses and lace are traditional for bright spring and summer weddings, but the fun doesn’t end there. Personalized products are the perfect finishing touch for your happy day, and you can customize everything to go with your colors and theme.

So, you have a venue and your guest list and have started thinking about everything else you need for your special day. But, have you started thinking about decorations? We’re here to help when it comes to the personalized details for your wedding. Start with custom engraved signs with your marriage date. Then throw in some name tags to identify your wedding party. Finally, finish with other special touches using name plates and other customized items for your wedding day. And, don’t forget that personalized ribbons are just as important for your spring and summer weddings!

Engraved Name Plates for Best Wishes

Ribbon pink plastic name plate with white engraving to show wedding guests where to put gift cards and other presents.

Name plates are perfect for springtime weddings and simply need to be personalized to match the event. Create custom text informing guests where to stash their gifts for the couple. And, with all sorts of material colors, they are here to help your decorating as they can match everything you already have. Choose from an abundance of colors that will fit perfectly with any wedding. Then, add graphics and details, or add names for seating your wedding party.

Get your creativity flowing with these custom name plates, from food designations to decorating for a beautiful evening. Add a name plate to your buffet tables to designate different dishes. Or customize a fancy table number or seating arrangements. You can also display the bride and groom’s names at the reception hall entrance. Decorate with different name plates around the reception area of favorite quotes or sayings. Use your imagination and create something unique for the couple that will help the wedding be memorable.

PRO TIP: Custom plaques are unique to every spring and summer wedding when used at the guest book table and customized with wedding details.

Wedding Party Name Tags for Spring and Summer Weddings

Euro gold plastic name tags with black engraving showing mother and father of the bride names and titles for spring and summer weddings.

Place settings are more fun with custom name tags for each guest. So, help your guests find their seats at your spring wedding using name tags as place settings. From custom shapes to matching colors, let us help you with a seating chart that will amaze every guest. Once your guests find their seats, they can wear their name tags so that everyone can mingle with ease.

Everyone will be excited about this unique idea, from the mother of the bride to the flower girl. And, no one will feel left out or awkward because they don’t know who everyone is! Match the material and color to your wedding theme, and even get creative with titles.

Custom Engraved Signs for Everything Else

Plastic custom sign in claret with white engraving and a ring bearer for a spring and summer wedding decoration idea.

Stray from tradition and use a personalized sign to announce the coming of the bride. Match the plastic material colors to your wedding theme, and create a message that will inspire your guests and captivate your wedding party. Have the ring bearer or flower girl carry this cute little sign with them so the groom can see this special message.

Custom signs are also a great way to designate guest books, names and dates, directions and so much more! Express your creativity with your text and graphics on these fantastic wedding signs. Share the love and feature the bride and groom’s names with their special date. Or, add a favorite quote or saying (or a unique hashtag) for a little extra wedding flair that adds to the day’s theme.

Planning a wedding takes time and a lot of patience.

With a wedding venue tucked into place and seating charts ready to go, all you’re missing for your fantastic fall wedding is customized products. So now is the time to work on all of your decorations and more minor event details. From ribbon rolls to custom signs, we have everything you need to make your fall wedding the dream you want.

But, no matter how simple or lavish your wedding is, personalized products guarantee to make any wedding unforgettable. Whatever you choose to use, from name tags to signs, make the most of them with personalization meant just for your special day.

P.S. Name tags and signs are as traditional as they come, but don’t forget those wedding ribbons! So, make this the wedding all of your guests remember by using unique wedding ribbon ideas.

Need wedding ideas for a different season? Start here: Autumn Wedding Fever!

Brand vs. Logo (and why magnets are cool)

Brand = a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Adding a logo to any name tag is an excellent way to maximize branding for your company. Choose from either metal or plastic and customize it to match your work environment and brand. Logos are engraved or printed depending on the style and material you choose. P.S. Don’t forget the magnets!

For many professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. So whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

5 Design Principles for Logo Usage

Logo Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Logo Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high quality bitmap or multicolor vector file is required for full color products. Individual order pages will let you know which requirements are required for each product.

Which Name Tag Fastener is Right for You?

You’ve chosen which name tag you want, designed your logo to advertise your brand and made a list of the names you need printed on them. There is still one crucial part of the name tag equation left: choosing a fastener. It isn’t a decision to take lightly, as different occasions and environments call for specific fasteners. Work attire, uniforms and environment need to be taken into consideration. The fastener you choose will directly impact the appearance and wearability of the name tag, so choose carefully!

Fasteners

A full color name tag with someone's first and last name as well as a deluxe magnetic fastener.

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them fixed firmly to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high quality image stand out from your competition.

Why are magnets trendy?

Deluxe magnets shown on the back of a personalized name tag.

Our most popular fastener choice is the deluxe magnetic fastener.

This fastener consists of two parts: a metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that has two strong magnets, which holds in place through multiple layers of clothing.

There are many types of fasteners to go with your name tag. These include deluxe magnets, pins, swivel bulldog clips, pocket clips and more. Deluxe magnets have become more popular for name tags because they do not puncture clothing with pins. Name tags can also be worn around the neck using a lanyard.

Providing high quality name tags at networking events is a minor detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high quality name tags that stick to clothing using a magnet instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high quality magnetic name tags elevates the perceived quality of the event.

The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where you are wearing the name tag before making the final selection on a fastener.

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

4 Elements of a Successful Brand Refresh by Ana Andjelic, published on Harvard Business review on December 23, 2021.

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Things are constantly moving and if your business doesn’t move forward with them, you will fall behind. Branding from only a few years ago is already becoming outdated. If your company fails to adjust and refresh its branding, you can undermine customer trust and credibility in the marketplace. Customers expect your brand to keep pace with the changing times, so a brand refresh makes any business look sharp, in charge of their image and more professional. In short, it makes sure that your customers will take you seriously.

It’s important to help customers feel like reflection in your brand, and if your brand feels like isn’t forward moving, that bond may weaken. Just as customers grow and improve, so should your company. So, make sure your brand refresh and messaging reflect this. Your company will see financial benefits by updated branding that helps retain existing customers and attract new ones.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.

Employee Safety and Quality Name Tags

As an employer, it is in your best interest to think about employee safety and resolve your employees’ concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. They experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, then you need to help them feel safe wearing name tags.

What makes high-quality name tags a must for your business? A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity. (Read More!)

Identification goes hand-in-hand with credibility. If you know someone’s name and the company they are representing, you are more likely to strike up a conversation. In turn, they are also more likely to respond positively to your inquisitions. Having employees quickly identifiable is key in all business interactions, and your company will be able to retain more and more customers.

Remember…

A person is more interested in their name than in all the other names on earth put together. Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage…one of the simplest, most obvious and most important ways of gaining goodwill was by remembering names and making people feel important – yet how many of us do it?
How to Win Friends and Influence People – Dale Carnegie

How to Use Different Name Tags while Considering Employee Safety

The important thing when considering name tags is to make sure that your employees feel safe wearing them. Talk to everyone about workplace security and how name tags create a safe work environment. And remember, a name tag helps to create a connection between you and your customer by providing identification of employees and other staff.

A Quick Guide to Name Usage for Employee Safety

First Name Only

Retail
Food Services
Nonprofit/Association
Hospitality/Tourism

First and Last Names

Educational
Sales
Professional Services
Personal/Family

Adding a Logo and Title

Administrative
Business/Technology
Finance/Insurance
Healthcare

Adding All the Bling

Real Estate/Housing
Events/Event Planning
Advertising/Marketing
Clubs/Fraternities

A plastic name tag with someone's first name only helps everyone with employee safety.

Featuring someone's full name on a name tag can help them feel recognized and included.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. In this digital age, it is easy to find someone’s social media accounts and other information just from knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a serious financial crisis. Such damage can take months, if not years, to recover from.

Another reason employees may not want to wear name tags is because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. Some of your employees may have experienced workplace harassment in the form of customers coming to the store and asking for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Contains excerpts from How to Help Employees Feel Safe Wearing Name Tags.

7 Features of High-Quality Name Tags

Your name tag reflects your brand’s value. The higher the quality, the more customers will trust you to meet their needs. Here is a quick reference to help you throughout the ordering process.

Holiday Personalization at Its Best

Oh what fun to celebrate the holidays again! And we’re bringing even more cheer this year with all new ways to use our products. With a plethora of ideas on two new pages, we guarantee your creative spark will shine this holiday season! Here are some of these ideas, and how to create the look.

Custom Shape Name Tags

Snowflake shaped name tag used as a holiday ornament that will hold a picture.

Find your holiday spirit with Custom Shape Name Tags this year. From stars to snowmen, we have a shape that will match your whimsy and style. Or, talk with us about creating your own custom shape to have around this season.

Give these fun shapes to your employees and volunteers and help them get into the holiday spirit as well. They are also great for parties and other seasonal events. Finding more inspiration and holiday shapes is just as easy as a quick click!

Customize each name tag with a plastic color that will match your picture. We can even engrave each ornament with a name to help with the personalization. Then, order it with a hole in the middle and create a truly one-of-a-kind ornament!

Once you have these in hand, measure your picture to the hole and secure it to the back of the name tag with double-sided tape. We finished off ours with a small piece of felt, but you can use any backing you want. These ornaments make a wonderful gift for family and friends. Add a picture of a grandchild to give to their grandparent. Or find a fun picture of your best friend so that they can hang you forever in their tree and heart.

Custom Holiday Signs and Name Plates

Using custom engraved products for decorating will help add to your uniqueness. Create items that match your personality and style. Choose from an abundance of colors for your custom signage and add nearly any graphic and text that will help accentuate your holiday whimsy. These signs are perfect for your home or the office.

Engraved green plastic sign with a festive holiday message.

Black Acrylic Desk Block (Text Only) with an engraved gold colored holiday message.

Acrylic Desk Blocks also make wonderful and thoughtful gifts for friends, family and colleagues. Either add someone’s name with an interesting font, or create a block with some style and a special quote or thought. Everyone who receives this gift will be amazed with your thoughtfulness and creativity.

Custom Badge Ribbons

Think outside of the box with Custom Badge Ribbons this season! Personalize each ribbon to reflect a message you want to share with family and friends. Go with festive ribbon colors and choose an imprint color to match. Instead of the traditional ring around your place settings this year, simply wrap a ribbon around the setting and attach then ends with double sided tape. Hint: this tape can come with your ribbons!

Other Holiday Ribbons

From ribbon rolls to custom top ribbons, we have every ribbon you will ever need to celebrate your holidays in style. Here’s a couple of quick ideas to get your creativity started.

Custom top ribbons and ribbon rolls all themed for celebrations and events for business and family use.

Wrap branded ribbon rolls around corporate gifts.
Use custom top ribbons as a way to remind customers of upcoming events.
Snip pieces of ribbon roll and use as table scatter at a party.
Speaking of parties, use custom top ribbons as a unique party invitation.
Ribbon rolls are so versatile you can use them in nearly all of your decorating!

Get more ribbon ideas here: https://www.personalized-ribbons.com/winter/

No matter your choice for custom products, we’re here to make sure that your holidays are merry and bright! And, if you can’t find something specific, either ask or give us a call.