The Full Benefits of Photo ID Badges

No matter the size of a business, the benefits of photos and personal identification are enumerable. From name tags to lanyards, most companies take advantage of these benefits. And, one of the easiest ways to identify an employee is through the use of photo ID badges. So, why use a photo ID badge?

First off, what is a Photo ID Badge?

A photo ID badge with an employee’s name, photo, title and other relevant information is a great way to identify company employees. Fully customize each badge by selecting the orientation and fastener (deluxe magnet, pin, clips or a variety of other fasteners including punched slots with lanyards).

Second, what are the benefits?

One of the most important features of a photo ID badge is the security it offers. By providing employees with a picture as well as a name and title, it ensures that the proper people are entering and exiting your building. Quickly and easily identify someone with photos and provide safety and security while in the workplace.

Safety is a primary concern for businesses.

These ID badges can help keep restricted areas of your building safe and properly maintained. They can also keep guests from wandering, even accidentally, into areas that they shouldn’t be. And, keep your photo ID close at hand with the convenience of a lanyard or most any other fastener.

They can also help with productivity! Employees can focus on what they need to do instead of worrying about being secure or if they are in the correct area on a job site. Add photos of an individual to each tag, along with their name, to make recognition easier. With a quick glance, anyone can see who that person is and make sure they belong on a project or in a restricted area.

Public relations is also a concern for many businesses.

Name tags and other personal identification products make establishing a relationship of trust not only easier, but simpler as well. Being able to quickly identify someone because they can match a face directly to a company is a refreshing and comforting necessity in our world.

Photo ID badges are sure to fit the bill no matter your endgame with personal identification! Leave your employees, guests and clients with the benefits of these badges and a sense of security that you know what you’re doing!

10 Logo Tips for Name Tags

What makes a good logo? And how do you use it in your company branding? Many customers struggle with their company’s branding when making their name tags. A logo designed for use on the internet or printed media doesn’t typically look as well when you try to fit it onto a name tag.

Consider these few things assuming you already decided to use your company logo on your name tags.

What process will you be using to create them? A full color printed name tag can hold more colors and detail than a hot stamped one. Laser Engraving will limit possibilities even further.

Keep the size of the tag in mind. In most cases, logos will be much smaller than what you usually see, and little details won’t be as visible.

Remember that you may have to be flexible in the colors associated with logos. If you choose a yellow tag and your logo is yellow, consider changing it to black, so it shows up. If you select a hot stamped logo, colors are very limited. You may have to compromise with a basic shade of your colors.

When placing a logo to fill the allowable area on a name tag, the smaller the logo, the larger it can be. Consider using one or the other for logos that incorporate an image and text.

Remember that a name tag’s primary purpose is to convey a person’s name. So don’t make the names harder to read in favor of a bigger, fancier logo.

There are additional ways you can help logos look their best on name tags:

Try to limit the amount of detail in logos. Smaller sizes will not be visible. And many processes will have a hard time duplicating it. But, on the other hand, you only need enough detail to make logos recognizable.

Even if you generally use logos on the internet or printed materials, single color logos are best for name tags. Laser engraving and one color hot stamping need an image that is black and white. You can convert most logos into a single color image. But some will require extra effort to maintain the visibility of all logo elements.

Short and wide logos, such as a company name spelled out in fancy lettering, generally look best at the top or bottom center of the tag. Logos that are square or taller than they are wide will occasionally look good on the left or right side.

Another option you can consider to make your logo look its best on your name tag is to try a custom shape. Design your name tag with a shape that follows your logo, with an extra area to hold names and titles. Custom shapes are only available for laser engraved or hot stamped logos, but they can make any name tag stand out!

Hopefully, these tips can help you design your company name tags. In addition, they should give you a big forward step on the road to brand recognition!

These tips and graphics are provided by guest author Melanie Bunch, Graphic Artist at Coller Industries.

Top 4 Business Types that Require Name Tags

No matter the end goal, the first thing any business must accomplish is to engage with clientele.

Connecting with customers should be the primary purpose for any business. While it does matter what the other business goals are, engagement is the most important goal. Without engagement, customers are sure to come and go rather than stick around. With positive interaction, customers stay put, if not for life, for a very long time.

Recently studies have shown that wearing name badges make customers more comfortable while doing business with you. Wearing a name badge will remove the barrier that instinctively lies between you and your customers. Name tags always make you more approachable. While there are several different types of environments where name tags are helpful, the following settings have found that personal identification is an absolute must.

Retail and Sales

We’ve all seen it, the customer who walks into a store and doesn’t get the attention they think they need, so they leave. They were looking for a service or product that store offers but didn’t feel that the business met their needs. While it may seem like a small thing, a simple way to avoid your customers feeling this way is to provide name tags for your employees. These tags immediately remove all barriers and allow customers to ask questions and express their concerns to those who care. They establish trust and keep people coming back to your store.

Healthcare and Hospitals

Uniforms and stethoscopes aid in helping to identify workers from patients and visitors when you’re in a hospital. However, name tags ease the pain of remembering your nurse’s name or actual position. The healthcare business knows that personal identification is a must when dealing with patients. They need to establish trust and wearing any identifier helps with this. Photo ID Badges are perfect for these positions. They not only present a name but also help put a real face to that name and thereby create a comfortable and healing atmosphere.

Hotels and Hospitality

Hospitality covers a large area of businesses. From restaurants to travel agencies, this business type is acutely aware of the necessity of name badges. Taking care of your customer is priority one in this business! And to help establish your brand as well as your approachability, name tags should be worn at all times. Again, it’s all about making customers feel at ease. They are, after all, trying to relax!

Journalists and Media

Another great use for a Photo ID Badge is a reporter. No one likes a busybody! So, identify your journalists quickly and give them a sense of security with a name tag. This identification presents them in a way that people can trust. And it gives them the credibility they need to get the whole scoop on the story they are covering. Typically referred to as a “press pass,” these photo ID badges can get them into places where an unidentified person can’t get.

Whether your business is to sell something to the public or to get the scoop on the latest new story, establishing a trust is the key to helping your clientele stay with your company. Approachability and comfort are important goals for all businesses. Get your name tags today to help you keep your customers happy.

NEW: UV Color Logo on Metal!

As always, any new product is exciting news for our customers and us.

Whatever form our new personal identification products take, here at Coller Industries we are always trying to keep up to date with our customer’s needs. And now, with this new process, our name tag product line is expanding!

One of our more popular items we currently have is a UV color logo. Up until a few weeks ago, we have only been able to offer this printing type on our plastic name badges. However, we recently came across a way of providing our customers with UV printed logos on our metal name tags!

So, why are logos important anyway?

One word: branding; this is why a logo is important! While some name tags only feature an employee’s name and title, a logo can be incorporated to make them stand out. Not only will a logo help a name badge be prominent, but it will also assist those who see that tag know where the employee works. And, don’t you want your customers to know who has the best service around?

From retail stores to restaurants, logos and branding are increasingly important. With the new possibility of having a UV color logo on your metal name tags, they will stand out in any crowd! And, adding a logo to a name tag emphasizes the professional side of your business.

Professional metal name tags are created using lightweight, 0.04 thick aluminum. This material is much thicker than the industry standard which provides protection against bending and warping. UV printing is the premier way add multi-color logos, including those with bright colors and gradients to any name tag. The logo is durable and is resistant to abrasion and chemical damage.

Metal Name Tags (UV Color Logo) Product Specifications

A full color logo and text is printed on 0.04 aluminum name tags. The logo is durable and is resistant to abrasion and chemical damage. Print in unlimited colors, including white ink.
SIZE: 9 standard sizes; custom sizes up to 12 square inches.
SURFACE: Satin surface in gold, silver or white.
Pricing: Please see our website for pricing information.

No matter your store, restaurant or office, UV Color Logos are a perfect solution to meet your needs!

Improving Business In 4 Easy Steps

Here are a few quick and easy ways to help you improve your business with ONE tool!

Being able to recognize someone instantly is a huge benefit to a business these days. It will also contribute to improving your business contacts and employee relationships. Following is a quick list of four ways to improve your overall business by introducing name tags into your daily life.

First, it gives your employee a name!

Sometimes you might run into an old friend or acquaintance while you are out shopping or at a business function. But, most of the time, you won’t know too many people. All companies can benefit from their employees using name badges. Provide employees, volunteers or event-goers with a name tag or name badge for easy identification.

With each person displaying their name on a name tag, customers and attendees will quickly identify the people they need to ask for help. And when that happens, the employee’s confidence and comfort level increases. All in all, wearing a name tag encourages people to be more mindful of their surroundings.

Second, they provide security!

By giving employees name tags, you are providing security for your office or store. And, who doesn’t want a secure business? With a simple branding logo, employees are easily identified by customers and other employees. No one will ever have to guess at who their coworkers are again.

Another great tool for security is our photo ID badges. By adding a picture, a name and a logo, the wearer is sure to get noticed; and for all the right reasons!

Third, name tags help to hold employees accountable.

This simple tool, similar to a uniform, is the perfect way to remind an employee of where they are. It gives them a sense of direction and purpose. And, it makes it easy for you to follow or spot them in a crowd of customers or event attendees. It is another way to ensure your employees are representing you and your business in the exact way you need to be represented.

Fourth, help yourself in rewarding/disciplining your employees.

When issues arise at your office, store or restaurant and you find a customer needs to speak with management, it becomes easier to identify the employee that needs to be pulled aside. Whether that is for a job well done or a little bit of coaching, a name tag helps the customer know who to report if or when it becomes necessary.

Names are what it’s all about these days in business. Do your customers know your’s and your employee’s names? Help them out with a name tag today at www.nametag.com!