Getting Your Brand Noticed

A company’s brand represents its past (what it did to obtain devoted consumers), present (what it is now) and future (what it wants to become). It can also be stated that a brand represents its values (past), mission (present) and vision (future). Define your brand to establish your company as an industry leader and key influencer.

The American Marketing Association defines a brand as, “A name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.”

A brand helps develop a strong feeling of trust between those involved and plays a big part in raising a company’s standing. Properly branding a company allows it to stand out from competitors and realize its business potential. It also lets the consumer know what they can expect from that company. After all, when it comes to a brand, standing out is the primary goal.

Logos and Branding

Entrepreneur Magazine defines branding as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” The goal of branding is to differentiate the product or company in the marketplace to attract and retain loyal customers.

Branding can be a promise of quality, trust or service. It can be quite the process to get a logo that is easily recognized and brings your brand to the top of the market. By using name tags with logos, your business can make itself more visible to others and open the door to better opportunities and experiences.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Using name tags reflects who you are and humanizes your business to others. Most people tend to judge on first impressions, especially when everyone involved is a stranger. But, if you can make yourself stand out, your business will become recognizable. And it helps to make others around you more at ease.

Name Tags that Will Get Your Brand Noticed

Consistency is key to developing business recognition because the more frequently people see your brand, the more likely they are to remember it. So, branding only works when you use name tags and other identification correctly. Adding your business logo and employee names and titles is essential to establishing consumer trust.

Choose a material and color that best suits your brand. Then, add your logo (engraved or printed) to set your business apart from the competition. Lastly add pertinent information such as employee first and last names. If you choose a style that supports it, you can also add in titles and credentials.

Get your brand noticed and design your perfect name tags.

ADD YOUR LOGO

Giving to Kids to Inspire Our Community

Sometimes it isn’t about the name tags, but rather the act of giving! Coller Industries has long been giving back to our community. And those who follow us know that frequently giving donations is just something we love doing. Our most recent donation was to a fantastic company who gives everything back to their community.

Jane Elizabeth Macioci, Digital Media Volunteer for Clothes To Kids, explains how CTKF works.

giving back to our community through donations to our customers helps us to be better

Clothes To Kids is unique in how it provides clothing to those that are eligible for their services.

“Imagine shopping, with the assistance of a personal shopper, in a department store, trying on various articles of clothing, choosing those items that fit well and look good, checking out but not having to spend any money. Remarkable. Children who shop at CTKF leave with clothing of their choosing and their self-esteem intact. Families do not need to forgo the necessities of food, clothing and housing to purchase clothing that their children long to own to fit in with their peers.”

Clothing can change a life. Our mission is to provide new and quality used clothing to low-income or in-crisis school-age children in Fairfield County, Connecticut – free of charge. Clothes To Kids of Fairfield County envisions a community in which every school-age child has quality clothing so that he or she may attend school with the confidence and self-esteem needed to achieve academic success.

“We envision a community in which every school-age child has quality clothing so that they may attend school with the confidence and self-esteem needed to achieve academic success,” said Macioci.

Push creative boundaries by adding a multi-color logo to your name tags. Adding a logo to a name tag emphasizes the professional side of your business. Full-color printing brings logos to life in colorful detail. There are no limits to the number of colors, color blends and shading. Premium UV printing is the best way to highlight your logo. The logo is printed on a plastic tag, and the text is engraved into the two-ply plastic.

Clothes to Kids’ Core Values

COMPASSION: To provide a cheerful, friendly atmosphere where those we serve feel comfortable and welcome.
RESPECT: To be respectful and considerate of those we serve. And to not question or judge the circumstances that bring them to us.
SELF ESTEEM: To build self esteem by providing children with clothing that makes them feel good about themselves.
SERVICE: To work hard to give our very best to help those we serve.

We are grateful for Clothes To Kids of Fairfield County, Inc. and the work they accomplish. Each donation helps us not only stand out from our competition but helps us to be who we are.

Deluxe Magnetic Fastener Benefits

A magnetic fastener holds everything in place!

Not all fasteners are created equal. As our most popular fastener choice, the deluxe magnetic fastener is an excellent choice for almost every name tag!

This magnet fastener consists of two parts: a metal plate with indentations and a plastic bar that holds two strong magnets. The plate holds the magnet in place and adheres to the back of most name tags. And the bar holds everything together and in place through multiple layers of clothing.

Our deluxe magnetic fastener is the highest quality fastener available.

The strong magnets attach easily, even through thick clothing, while preventing holes and clothing damage. Among the many fastener types offered, the deluxe magnets are best for wearing with professional clothing as they do not leave holes. Something to consider when ordering name tags for your company is that these fasteners work great on loose clothing or expensive fabrics. Unlike pins, they do not leave holes or snag on softer pieces.

Magnets also give employees the opportunity to wear a single name tag with different uniforms or clothing choices. Wear one on a shirt collar or pocket. Try one on a jacket or suit coat. Wherever is most convenient to wear it, a magnetic fastener will make sure that a name tag is instantly visible.

We offer two choices for magnets. We have them available with or without our logo to match your needs and style.

And, there will never be another worry about losing a name tag. These magnets are strong enough to ensure all day wear without any damage to your clothing.

Remember, your fastener choice will impact the name tag’s appearance, so choose carefully. Don’t make this decision too quickly. Make sure to weigh all possibilities before adding a fastener to your order. (Including to remember never to use magnets with a pacemaker.)

Personal Identification Reinvented

Name tags and other identification products are in our lives to stay, no matter what we think of them.

Most professions these days make you wear or use a personal identification product. From name tags to name plates and even lanyards and ribbons, these items are becoming more and more popular in the workplace. And with that popularity comes the opposition of using these standard tools.

So, how can you, as an employer, make them a bit more bearable for those that you require to use them? Let’s take a moment and reinvent this usage.

First and foremost, a definition needs to be provided for why you are using personal identification products.

What is your primary purpose for using these tools? Are you looking to provide company branding or making your employees more visible to your customers? There are several different ways to use identification. Office security, quick acknowledgment of employees, and office/desk labels are among the top reasons.

A couple lesser known, albeit not lower in value, reasons are for identifying an individual for a job well done or to make it easier to remember someone’s name and their face simultaneously. But, no matter what the goal of this personal identification, there is always a way to make it better.

The second step in reinventing this tool is to make it appeal to those who have to wear it.

Make it flashy, but not so flashy that it’s an embarrassment to put on a name tag. Add a logo and some fun colors to make a name tag pop. Or add a title to a name plate to make someone feel a bit more important in your office.

Remembering the primary reason for personal identification will aid in making this second step easier. Once you put the required information onto a name tag, don’t forget the flair. Make it unique to your company or exclusive to the person wearing it. But keep them in mind when considering your design techniques.

The final step is involvement.

Keep your employees in the loop as to why they are being required to wear or use personal identification. While “it is part of your uniform” is a good reason, it isn’t the only reason. Make sure to communicate the importance of what that name tag means. Keep them informed, and they will be happier to continue to wear their name tags!

So, name tags, they are here to stay, and it’s your job to help others to see why they are so important!

Should A Realtor Wear A Name Tag?

Amplifying your brand as a Realtor starts with wearing a name badge.

In a recent vlog for Real Estate Raw & Uncut, Byron Lazine and Tim Bray discuss the importance of why a Realtor should wear a name tag.

“Should your chest be a billboard?” questions Lazine.

“There are times when you should definitely have a name badge. Like when you are going to a national event or a local chamber meeting or things like that. I think somebody remembers your face, but they don’t remember your name,” said Bray.

“Here’s the question: Does it increase your chances of getting business?” said Bray.

“I think it does!” exclaimed Lazine.

“So that’s the answer. It kinda goes against the grain of what I’ve thought about in the past,” stated Bray.

The question is:
Does it increase your chances of getting business?

Remember that everyone is a possible client. So wearing a name tag does have the potential to increase brand awareness and get your name and reputation out there.

Lazine also spoke on the importance of amplifying your brand as a Realtor. He compared the use of a name tag to using a business card with a picture. By wearing a name tag, prospective clients, as well as current clientele, will not only remember your face, but they will associate you with the brand you are representing.

But should real estate agents wear name badges on a daily basis? Many other professions don’t wear them so that it could be perceived as cheesy or corny. And, in many cases, it depends on someone’s style. The most important thing to consider is to do what makes you feel the most confident!

Here at Coller Industries, we agree with Lazine and Bray. Name tags are important for everyone! But don’t just take our word for it. Check out the vlog (video blog) for yourself!