name plates - Influencing Identity

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

4 Elements of a Successful Brand Refresh by Ana Andjelic, published on Harvard Business review on December 23, 2021.

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Things are constantly moving and if your business doesn’t move forward with them, you will fall behind. Branding from only a few years ago is already becoming outdated. If your company fails to adjust and refresh its branding, you can undermine customer trust and credibility in the marketplace. Customers expect your brand to keep pace with the changing times, so a brand refresh makes any business look sharp, in charge of their image and more professional. In short, it makes sure that your customers will take you seriously.

It’s important to help customers feel like reflection in your brand, and if your brand feels like isn’t forward moving, that bond may weaken. Just as customers grow and improve, so should your company. So, make sure your brand refresh and messaging reflect this. Your company will see financial benefits by updated branding that helps retain existing customers and attract new ones.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.

Holiday Personalization at Its Best

Oh what fun to celebrate the holidays again! And we’re bringing even more cheer this year with all new ways to use our products. With a plethora of ideas on two new pages, we guarantee your creative spark will shine this holiday season! Here are some of these ideas, and how to create the look.

Custom Shape Name Tags

Snowflake shaped name tag used as a holiday ornament that will hold a picture.

Find your holiday spirit with Custom Shape Name Tags this year. From stars to snowmen, we have a shape that will match your whimsy and style. Or, talk with us about creating your own custom shape to have around this season.

Give these fun shapes to your employees and volunteers and help them get into the holiday spirit as well. They are also great for parties and other seasonal events. Finding more inspiration and holiday shapes is just as easy as a quick click!

Customize each name tag with a plastic color that will match your picture. We can even engrave each ornament with a name to help with the personalization. Then, order it with a hole in the middle and create a truly one-of-a-kind ornament!

Once you have these in hand, measure your picture to the hole and secure it to the back of the name tag with double-sided tape. We finished off ours with a small piece of felt, but you can use any backing you want. These ornaments make a wonderful gift for family and friends. Add a picture of a grandchild to give to their grandparent. Or find a fun picture of your best friend so that they can hang you forever in their tree and heart.

Custom Holiday Signs and Name Plates

Using custom engraved products for decorating will help add to your uniqueness. Create items that match your personality and style. Choose from an abundance of colors for your custom signage and add nearly any graphic and text that will help accentuate your holiday whimsy. These signs are perfect for your home or the office.

Engraved green plastic sign with a festive holiday message.

Black Acrylic Desk Block (Text Only) with an engraved gold colored holiday message.

Acrylic Desk Blocks also make wonderful and thoughtful gifts for friends, family and colleagues. Either add someone’s name with an interesting font, or create a block with some style and a special quote or thought. Everyone who receives this gift will be amazed with your thoughtfulness and creativity.

Custom Badge Ribbons

Think outside of the box with Custom Badge Ribbons this season! Personalize each ribbon to reflect a message you want to share with family and friends. Go with festive ribbon colors and choose an imprint color to match. Instead of the traditional ring around your place settings this year, simply wrap a ribbon around the setting and attach then ends with double sided tape. Hint: this tape can come with your ribbons!

Other Holiday Ribbons

From ribbon rolls to custom top ribbons, we have every ribbon you will ever need to celebrate your holidays in style. Here’s a couple of quick ideas to get your creativity started.

Custom top ribbons and ribbon rolls all themed for celebrations and events for business and family use.

Wrap branded ribbon rolls around corporate gifts.
Use custom top ribbons as a way to remind customers of upcoming events.
Snip pieces of ribbon roll and use as table scatter at a party.
Speaking of parties, use custom top ribbons as a unique party invitation.
Ribbon rolls are so versatile you can use them in nearly all of your decorating!

Get more ribbon ideas here: https://www.personalized-ribbons.com/winter/

No matter your choice for custom products, we’re here to make sure that your holidays are merry and bright! And, if you can’t find something specific, either ask or give us a call.

Creating a Culture of Respect in the Workplace

Whether your business is a restaurant or retail store or even an office, there needs to be an established culture of respect. So, what does respect mean to your business culture (regardless of the type of business you run)?

What is culture? It is the customs, arts, social institutions and achievements of a particular nation, people or other social groups. And, what is respect? It is a feeling of deep admiration for someone or something elicited by their abilities, qualities or achievements. Now that we have those, let’s put them together.

What is a culture of respect, especially when it comes to your business? A culture of respect is when your business or organization feels admiration for the achievements of someone such as an employee, a volunteer or any member of your team.

“When people respect you as a person, they admire you. When they respect you as a friend, they love you. When they respect you as a leader, they follow you.”
― John C. Maxwell, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

Creating a culture of respect for your business well keep customers coming back.

Creating Respect

Without respect, businesses wouldn’t get anywhere. There are many examples in the world where people go to companies and have a terrible experience because they didn’t get the quality of service they wanted. This happens in restaurants because servers are having a bad day and don’t give the attention that a customer should deserve. It can occur as a customer service rep in a retail establishment for the same reason.

Name Tags and a Culture of Respect

So, how does a culture of respect pertain to name tags? How do name tags help you respect someone who does well at their job? Is it because you know their name, or is it because the idea of a uniform has influenced us?

No matter your view on name tags, certain informational aspects answer these questions. We’ve all been influenced by the idea of a uniform; it keeps us connected with employees of a business. Part of this uniform can sometimes be a name tag. Name tags help keep both the customer and the employee respectful toward each other. Let’s take one element at a time.

First, the logo or company name.

People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.

Second, the person’s name.

We all want to be recognized as individuals, and wearing a name tag helps with that goal. Whether the tag is for a business venture or a personal one, your name should be the thing that catches someone’s eye. And, by having your name visible to others, especially those who might not know you, you become more approachable, and in turn, more trustworthy.

People who respect each other help each other. They support each other as employees and as people. Not only does this mean that employees will have richer, more positive relationships at work but also when there is a culture of support, employees won’t be afraid to ask for help. This ultimately makes everyone more comfortable and effective in his or her job.

Third, the person’s title.

This title can vary from anything such as cashier to customer service agent and even store manager. Even designer and marketing or sales titles help customers, clientele and other employees understand the type of service and answers they can get from specific people. These answers then become how these individuals can measure the respect they will receive from the business.

Respect in the Workplace

Creating this culture takes many steps, one of which is paying attention to the ladder of succession. Respect comes from the way employers treat employees. Customers can pick up on if a boss does not treat his employees with respect. If a boss doesn’t respect the employee, then that employee will not treat the customers with respect. Then, in the long run, the customers will not respect the business.

One of the biggest problems that businesses face is keeping the culture of respect open to customers. As a business, you should have a level of respect for each customer to respect your business. Other things that will help a company earn the respect of their customers and employees is having proper signage around the office or store. This can include any needed name plates and identification for everyone who works for the business, even if they are volunteers.

Respect is the glue for strong, lasting relationships. It’s an ingredient to grow self-worth and confidence in your employees. Confident employees, in turn, are pro-active and innovative, actively participating in growing the company, and therefore, also your profits. Respect is what empowers people and breed a culture of continuous improvement. And the culture of continuous improvement, promises longevity and success, something that every company aspires to.

So, how does your company define culture of respect?

Remember that this respect goes both ways. If anyone is missing respect, then the rest of them will eventually be missing this respect. Developing and maintaining a culture of respect doesn’t have to be tricky. It is merely recognizing that customers deserve respect and that you deserve respect as a business owner.

No matter what, always remember that to earn respect, you must return it. And don’t forget the name tag! Remember that they give off an air of respect by simply making them part of a uniform for your company.

Business Success and Taking Small Steps

Whether you are a business or an individual, success comes one small step at a time. Each small step you take leads you toward something bigger. And, the more ambitious you are, the bigger that end prize is. One small step you can take for business success is committing to using name tags and other identification tools.

Here are several products that will work together and help you find business success. But, no matter what, always remember that success comes one small step at a time.

1) Name Tags and Matching Name Plates

Matching name plates and name tags from Coller Industries will help your company find business success.

We start with the most obvious name tag tools: a name tag and a name plate. These two are often interchangeable, but they go together as well. A great example of this is when a salesperson wears a name tag while away from the office. Once they are back in the office, all visitors will recognize their name plate logo and name.

Using these identification tools on business or corporate levels will help you find business success, one step at a time. You can continue to move closer every day to your goals when others know who you are and what your business does. Name tags are the perfect tools to get your name out there.

2) Badge Holders & Badge Ribbons

Badge holders and ribbons from Coller Industries will help your company find business success.

Using these identification tools for conferences or conventions will also help with brand recognition. Your business success depends on people being able to recognize it when they see it. So, give them help with using your logo everywhere you can put it.

Conventions and conferences (even online) can help you get your name out there. Always remember to wear identification when attending these events. Badge holders make wearing identification easy as you can change what you are wearing. Print a new insert for every event and add things that are relatable to your experience. Then add ribbons to each badge to help distinguish yourself from possible competition.

3) Rosette Ribbons & Award Plaques

Rosette Ribbons and Award Plaques from Coller Industries will help your company find business success.

Let your colleagues and customers know how much they are valued. Rewarding progress is part of finding success in business. Not only do you need to create positive habits, but you also need to make time for recognizing a job well done. Tracking employee progress helps you to review how your company is doing as a whole.

From award plaques to rosette ribbons, you can customize gifts and rewards to those deserving of recognition. These identification tools are also great for displaying business awards and other achievements. Celebrate every success you have, even the small ones!

Increasing Visibility adds to Business Success

“A journey of a thousand miles begins with a single step.” – Chinese Proverb

By creating positive habits, you build into your business success. One of these habits is starting to use name tags. Add a logo to a tag color of your choice to help your brand visibility. By doing this, you are making it so that your employees and customers will always see your logo. This increases your visibility and lets customers (and employees) know that your business matters.

Learn other ways to make your business grow: 3 Ways to Find Business Success with Ribbons

New Year, New You (and New Name Tags)

Exciting things are happening in the world of name tags. We anticipate new products and many updated ways to use our products this year. We think that the best part of starting a new year is updating your company with new name tags!

New name tags are sure to be the best purchase you will make this year. And we’re sure your employees, volunteers and other staff will thank you. So, spice up your look with brand new identification!

Are you in need of new name tags?

Whether your name tags are just a couple of years old or are in desperate need of an upgrade, we have just what you are looking for. Our high-quality products are perfect for every identification need. Choose from engraved names and logos to bright, colorful printing (UV and full color).

Finding the Right Type of Logos

With several options available, your logo will never look better! Choose from simple engraving to our full color options. No matter what your logo looks like, it will look amazing on a metal or plastic name tag. Even if your logo has multiple colors (or white), we have a solution for you.

What makes a good name tag logo?

Frequently, a logo designed for use on the internet or printed media doesn’t come off as well when you try to fit it onto your name tag. Assuming you made the decision to have a logo on your name tags, here are a few things to consider.

Keep the size of the tag in mind. In most cases, the logo will be much smaller, and little details won’t be as visible anymore.
Remember that you may have to be flexible on the colors associated with your logo.
When adding names and logos, remember that the smaller your logo, the larger it’s presence can be.
Try to limit the amount of detail in your logo. Smaller details are not visible from a distance or on a smaller name tag. You only need enough detail to make the logo recognizable.
Even if your logo is mostly used for the internet or printed media, you should plan and have a single color version created. This is primarily used for our engraved tags.
Finally, consider a custom shaped tag. Your name tag might cut into a shape that follows your logo. Then you can add names and titles.

New name tags and name plates for every business

Match your name plates to your name tags for extra branding!

Just like our name tags, we have several options for your name plate needs. We even have a reusable option for short term or temporary positions. Choose from engraving or printing for names, titles and logos. Or, add directions and other useful signage to your business.

But no matter what you need, remember you can get it all in one place: Coller Industries. We are your one-stop-shop for everything identification related!