How Name Tags Make A Difference

how to make a difference by wearing a name tag and networking“A name tag can show more than a name. It can be an opportunity to market your business and its purpose.”

While we have no affiliation with Ms. Mansfield, we agree with her perspective on name tags!

Here are some excerpts from her recent article “Your Name Here.”

(It) was a fantastic conference. Everyone who attended, presented and exhibited had to wear a name tag. It was large with heavy-duty plastic and a stable, double-attachment lanyard. It was the crème de la crème of name tags.

Every person had a name tag. It displayed their first name only and the tagline, “Here to Serve” under the name. From a marketing perspective, Botlierskop won the name tag game, hands down.

A name tag is a marketing and communication tool that provides critical information. The information is — or should be — dependent on the purpose of the event and the name tag viewer… We also interacted with other staff, all of whom were wearing name tags with their first name only and “Here to Serve.”

That was everything we needed to know. First name only, since we did not need to know their last names, and “Here to Serve” should tell you everything you need to know about Botlierskop’s commitment to customer service. Everything you needed and anything you could think of — all you had to do was ask.

Our name tags consisted of a peel-and-stick tag with our ISPO country and flag. Not having a name was disappointing, especially because we were there to meet and network with fellow representatives.

Mansfield suggests, and we concur, that when wearing a name tag, it’s all about content.

As such, here are a few pointers to make a difference in your name tag. And to help it stand out from the rest and be the “crème de la crème of name tags.”

  1. Remember the primary purpose of a name tag is to show someone’s name! The real difference this makes is to identify the wearer.
  2. Include only necessary items such as a small company logo or a short title. This information makes someone easier to identify quickly.
  3. Make your tags say something memorable. Ms. Mansfield gave the example of “Here to Serve” for this important aspect.
  4. Remember that your name tags are your branding. Whether it is a personal name tag or one for business, it will stand out in someone’s mind, so make sure you are representing what you want to.
  5. Name badges are meant to be a networking tool. Make sure you create a name tag that keeps the person wearing it approachable.

While these tips are not a complete list, they are a starting point to make a difference and are sure to get you on your way to having the “crème de la crème of name tags!”

Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

Ordering A Predefined Stock Template

Our website has changed! We have now made it easier to order a predefined stock template name tag.

ordering a predefined stock template name tag or name badge with metal and plastic materialsSelect a template and material type from one of our available options. Each option has been set up with predefined text lines and a name tag size. No proof is required for these name tags, and there is no required set-up fee. Provide your name and title list when placing your order for possible next day shipping. Keep in mind that quantity, material and other options selected on the order page will affect the pricing and production time.

Stock templates are available as both metal and plastic name tags. All name tags ordered on these pages will only have text. (If you want to add a logo, they are still available on the other order pages.)

ordering a predefined stock template name tag or name badge with metal and plastic materialsPlastic

All text is laser engraved into the top layer or core of the plastic to reveal the second color to create a two color plastic name tag. Solid colors have a matte finish, metallic colors have either a brushed or smooth finish, and wood grains have a slight gloss finish.

ordering a predefined stock template name tag or name badge with metal and plastic materialsMetal

Laser engraving creates a two color name tag. Each colored metal has a lacquer finish or a reflective mirror-like finish. The engraved color will be the silver or bronze of the underlying metal. On gold and silver tags the laser oxidizes to a dark gray or black.

ordering a predefined stock template name tag or name badge with metal and plastic materials
ordering a predefined stock template name tag or name badge with metal and plastic materials

All of these predefined templates have the option of adding at least a first name. As you browse these templates, notice that each option has different features. Such as Styles A and B only have one line for a first name, while styles J and M both have three lines for names, titles and company name.

Each template option comes in plastic or metal and has the same color choices! Choose from 29 plastic color combinations and 18 metal colors. Plastic options come in a combination as the engraving process requires that one color will show through the other. Metal is a bit different as it just reveals the underlying color of the metal instead of a two layer plastic.

Whatever your choice, these new stock template pages are easy-to-use and will give you a professional looking name tag. And, they’re sure to meet any need!

Top 4 Business Types that Require Name Tags

No matter the end goal, the first thing any business must accomplish is to engage with clientele.

Connecting with customers should be the primary purpose for any business. While it does matter what the other business goals are, engagement is the most important goal. Without engagement, customers are sure to come and go rather than stick around. With positive interaction, customers stay put, if not for life, for a very long time.

Recently studies have shown that wearing name badges make customers more comfortable while doing business with you. Wearing a name badge will remove the barrier that instinctively lies between you and your customers. Name tags always make you more approachable. While there are several different types of environments where name tags are helpful, the following settings have found that personal identification is an absolute must.

Retail and Sales

name tags are required for many business types and situationsWe’ve all seen it, the customer who walks into a store and doesn’t get the attention they think they need, so they leave. They were looking for a service or product that store offers but didn’t feel that the business met their needs. While it may seem like a small thing, a simple way to avoid your customers feeling this way is to provide name tags for your employees. These tags immediately remove all barriers and allow customers to ask questions and express their concerns to those who care. They establish trust and keep people coming back to your store.

Healthcare and Hospitals

name tags are required for many business types and situationsUniforms and stethoscopes aid in helping to identify workers from patients and visitors when you’re in a hospital. However, name tags ease the pain of remembering your nurse’s name or actual position. The healthcare business knows that personal identification is a must when dealing with patients. They need to establish trust and wearing any identifier helps with this. Photo ID Badges are perfect for these positions. They not only present a name but also help put a real face to that name and thereby create a comfortable and healing atmosphere.

Hotels and Hospitality

name tags are required for many business types and situationsHospitality covers a large area of businesses. From restaurants to travel agencies, this business type is acutely aware of the necessity of name badges. Taking care of your customer is priority one in this business! And to help establish your brand as well as your approachability, name tags should be worn at all times. Again, it’s all about making customers feel at ease. They are, after all, trying to relax!

Journalists and Media

Another great use for a Photo ID Badge is a reporter. No one likes a busybody! So, identify your journalists quickly and give them a sense of security with a name tag. This identification presents them in a way that people can trust. And it gives them the credibility they need to get the whole scoop on the story they are covering. Typically referred to as a “press pass,” these photo ID badges can get them into places where an unidentified person can’t get.

Whether your business is to sell something to the public or to get the scoop on the latest new story, establishing a trust is the key to helping your clientele stay with your company. Approachability and comfort are important goals for all businesses. Get your name tags today to help you keep your customers happy.

NEW: UV Color Logo on Metal!

As always, any new product is exciting news for our customers and us.

Whatever form our new personal identification products take, here at Coller Industries we are always trying to keep up to date with our customer’s needs. And now, with this new process, our name tag product line is expanding!

uv color logo printed on a plastic name tag use for branding any businessOne of our more popular items we currently have is a UV color logo. Up until a few weeks ago, we have only been able to offer this printing type on our plastic name badges. However, we recently came across a way of providing our customers with UV printed logos on our metal name tags!

So, why are logos important anyway?

One word: branding; this is why a logo is important! While some name tags only feature an employee’s name and title, a logo can be incorporated to make them stand out. Not only will a logo help a name badge be prominent, but it will also assist those who see that tag know where the employee works. And, don’t you want your customers to know who has the best service around?

uv color logo printed on a metal name tag use for branding any businessFrom retail stores to restaurants, logos and branding are increasingly important. With the new possibility of having a UV color logo on your metal name tags, they will stand out in any crowd! And, adding a logo to a name tag emphasizes the professional side of your business.

Professional metal name tags are created using lightweight, 0.04 thick aluminum. This material is much thicker than the industry standard which provides protection against bending and warping. UV printing is the premier way add multi-color logos, including those with bright colors and gradients to any name tag. The logo is durable and is resistant to abrasion and chemical damage.

Metal Name Tags (UV Color Logo) Product Specifications

  • A full color logo and text is printed on 0.04 aluminum name tags. The logo is durable and is resistant to abrasion and chemical damage. Print in unlimited colors, including white ink.
  • SIZE: 9 standard sizes; custom sizes up to 12 square inches.
  • SURFACE: Satin surface in gold, silver or white.
  • Pricing: Please see our website for pricing information.

No matter your store, restaurant or office, UV Color Logos are a perfect solution to meet your needs!