Writers & 5 Tips on Name Tags

Writers often use a name tag to stand out from the crowd.

First off, why do writers need a custom name tag? They’ll get a name tag when they go to the convention, the kind you peel off and stick on your shirt. And writers don’t make much money as it is. So why buy a personalized name tag?

The answer is the first and most important reason why writers should wear custom name tags at conferences and conventions.

writers often use name tags and name badges at conferences and other events

1. It adds to your brand.

Every author is his or her brand. Your goal is to stand out from the millions of traditional, indie and aspiring writers out there. And, a name tag can contribute to your brand in multiple ways. The font and color can match the genre you write, or it can reflect your writing voice. Even if you decide to stick with a black and white name tag that says your name in a simple font, it still contributes to your brand.

2. It spares readers embarrassment.

No one likes to feel uncomfortable or embarrassed, and while readers may remember your books, they won’t always remember your name. Readers read (duh!) a lot of books by different authors. And, readers don’t often look at your photo on the back leaf of your hardcover novel to memorize your face. So wear a name tag to help readers remember who you are and spot you at conventions.

3. It makes you more approachable.

When people don’t know or forget your name, they are less likely to approach you. By wearing a name tag, you make it easier for people to talk to you. You’ll seem more friendly and open to conversing with strangers when you have your name pinned or clipped to your chest. Approachability is key to networking, and networking is why you go to conventions, right? So make yourself more approachable with a name tag.

4. It looks professional and makes an excellent first impression.

writers often use name tags and badge holders to help establish their brand

In business settings, a name tag is much like a suit and tie (or a pencil skirt); you look professional when you wear it. It gives the impression that you take your job as a writer seriously. By wearing a professional name tag, you stand out from other writers. And, you make a better first impression when meeting agents and editors.

5. It helps editors and agents remember you.

Editors and literary agents meet writers all the time. Not only do they meet authors at conventions, but they also receive hundreds of queries and submissions every week. Embed your name in their memory with a custom name tag that represents who you are as a writer. If you write horror, and you have a black or red name tag with a scary font, an agent is more likely to distinguish you from all the other horror writers they’ve met. And, a cool custom name tag tells editors and agents that you’re a fun person to work with, and that gives them an incentive to look at your manuscript.

Stand out from the crowd!

create a unique brand for writers with custom name tagsA professional, custom name tag can help set you apart from other writers and make you more memorable. Custom name tags can include your own logo or a stock logo. Other helpful marketing tools include a name plate or, if you don’t like wearing name tags, a badge holder with a paper insert and a lanyard. Whatever personal identification items you want, they can help you market yourself as a writer wherever you go.

(Content courtesy of our new writer CreelaBelle Howard)

Personal Identification Reinvented

Name tags and other identification products are in our lives to stay, no matter what we think of them.

reinventing the name tag and other personal identification Most professions these days make you wear or use a personal identification product. From name tags to name plates and even lanyards and ribbons, these items are becoming more and more popular in the workplace. And with that popularity comes the opposition of using these standard tools.

So, how can you, as an employer, make them a bit more bearable for those that you require to use them? Let’s take a moment and reinvent this usage.

First and foremost, a definition needs to be provided for why you are using personal identification products.

What is your primary purpose for using these tools? Are you looking to provide company branding or making your employees more visible to your customers? There are several different ways to use identification. Office security, quick acknowledgment of employees, and office/desk labels are among the top reasons.

A couple lesser known, albeit not lower in value, reasons are for identifying an individual for a job well done or to make it easier to remember someone’s name and their face simultaneously. But, no matter what the goal of this personal identification, there is always a way to make it better.

The second step in reinventing this tool is to make it appeal to those who have to wear it.

adding logos to reinvent personal identification and name tagsMake it flashy, but not so flashy that it’s an embarrassment to put on a name tag. Add a logo and some fun colors to make a name tag pop. Or add a title to a name plate to make someone feel a bit more important in your office.

Remembering the primary reason for personal identification will aid in making this second step easier. Once you put the required information onto a name tag, don’t forget the flair. Make it unique to your company or exclusive to the person wearing it. But keep them in mind when considering your design techniques.

The final step is involvement.

Keep your employees in the loop as to why they are being required to wear or use personal identification. While “it is part of your uniform” is a good reason, it isn’t the only reason. Make sure to communicate the importance of what that name tag means. Keep them informed, and they will be happier to continue to wear their name tags!

So, name tags, they are here to stay, and it’s your job to help others to see why they are so important!

Should A Realtor Wear A Name Tag?

Amplifying your brand as a Realtor starts with wearing a name badge.

In a recent vlog for Real Estate Raw & Uncut, Byron Lazine and Tim Bray discuss the importance of why a Realtor should wear a name tag.

realtor name tags can be essential for amplifying your brandShould your chest be a billboard?” questions Lazine.

There are times when you should definitely have a name badge. Like when you are going to a national event or a local chamber meeting or things like that. I think somebody remembers your face, but they don’t remember your name,” said Bray.

Here’s the question: Does it increase your chances of getting business?” said Bray.

I think it does!” exclaimed Lazine.

So that’s the answer. It kinda goes against the grain of what I’ve thought about in the past,” stated Bray.

The question is:
Does it increase your chances of getting business?

Remember that everyone is a possible client. So wearing a name tag does have the potential to increase brand awareness and get your name and reputation out there.

Lazine also spoke on the importance of amplifying your brand as a Realtor. He compared the use of a name tag to using a business card with a picture. By wearing a name tag, prospective clients, as well as current clientele, will not only remember your face, but they will associate you with the brand you are representing.

realtor name tags can be essential for amplifying your brandBut should real estate agents wear name badges on a daily basis? Many other professions don’t wear them so that it could be perceived as cheesy or corny. And, in many cases, it depends on someone’s style. The most important thing to consider is to do what makes you feel the most confident!

Here at Coller Industries, we agree with Lazine and Bray. Name tags are important for everyone! But don’t just take our word for it. Check out the vlog (video blog) for yourself!

Holidays and Celebrating Nametag Day

Nametag Day is all about spontaneity and silliness!

As we walk around our cities, we often forget to notice the people around us and miss out on chances to connect. A name tag says “I am open. I want to talk to you.” It adds an element of humanity to our day, breaking down an invisible barrier between us.

This holiday was started by a group of friends with organizing experience who decided it would be a great way to spend their time. They are the ones jump-starting this particular endeavor, but anyone who puts on a name tag is part of Team Nametag Day.

This special day is typically celebrated on the first Saturday in June. However, we are with these organizers and agree that every day should be Nametag Day.

And they believe that this holiday belongs to everyone!

nametag day is celebrated currently in san francisco and new york city

Nametag Day is entirely non-commercial, staffed by volunteers, and no people or organizations will profit financially from the event. All funds raised go to name tags, markers and other logistics costs. And we all profit from the day! We want people to make new friends, learn new things, and share a few extra smiles.

Who is helping make this holiday happen?

You! Every person who volunteers, donates money, wears a name tag, or spreads the word contributes to making Nametag Day a reality.

We are especially grateful to The Awesome Foundation, nametag.com and NYC Social Sports Club for their generous contributions.

How can you start your Nametag Day?

nametag day celebrated in san francisco but can be celebrated anywhere name tags are wornAnyone can celebrate this holiday, wherever you are – just wear a name tag! If you’d like to conduct a larger event, we request that you follow these core principles of Nametag Day:

The spirit of this holiday is to encourage openness, connection, and spontaneous fun. That’s it, nothing more.
Participants are expected to go to extra lengths to appear non-commercial. This means not wearing the same hats or shirts, etc.

Nametag Day doesn’t stop at 5pm. We hope that you will continue to acknowledge the people who make up your world. Smile and reply, “It’s okay” next time someone bumps you on the Muni. Say hello to that shy coworker.

Thank you to these organizers for making a holiday so special and dear to our hearts. We love being a part of this day and celebration!

How Name Tags Make A Difference

how to make a difference by wearing a name tag and networking“A name tag can show more than a name. It can be an opportunity to market your business and its purpose.”

While we have no affiliation with Ms. Mansfield, we agree with her perspective on name tags!

Here are some excerpts from her recent article “Your Name Here.”

(It) was a fantastic conference. Everyone who attended, presented and exhibited had to wear a name tag. It was large with heavy-duty plastic and a stable, double-attachment lanyard. It was the crème de la crème of name tags.

Every person had a name tag. It displayed their first name only and the tagline, “Here to Serve” under the name. From a marketing perspective, Botlierskop won the name tag game, hands down.

A name tag is a marketing and communication tool that provides critical information. The information is — or should be — dependent on the purpose of the event and the name tag viewer… We also interacted with other staff, all of whom were wearing name tags with their first name only and “Here to Serve.”

That was everything we needed to know. First name only, since we did not need to know their last names, and “Here to Serve” should tell you everything you need to know about Botlierskop’s commitment to customer service. Everything you needed and anything you could think of — all you had to do was ask.

Our name tags consisted of a peel-and-stick tag with our ISPO country and flag. Not having a name was disappointing, especially because we were there to meet and network with fellow representatives.

Mansfield suggests, and we concur, that when wearing a name tag, it’s all about content.

As such, here are a few pointers to make a difference in your name tag. And to help it stand out from the rest and be the “crème de la crème of name tags.”

  1. Remember the primary purpose of a name tag is to show someone’s name! The real difference this makes is to identify the wearer.
  2. Include only necessary items such as a small company logo or a short title. This information makes someone easier to identify quickly.
  3. Make your tags say something memorable. Ms. Mansfield gave the example of “Here to Serve” for this important aspect.
  4. Remember that your name tags are your branding. Whether it is a personal name tag or one for business, it will stand out in someone’s mind, so make sure you are representing what you want to.
  5. Name badges are meant to be a networking tool. Make sure you create a name tag that keeps the person wearing it approachable.

While these tips are not a complete list, they are a starting point to make a difference and are sure to get you on your way to having the “crème de la crème of name tags!”