Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

3 Great Inserts for Reusable Products

It’s new product time again! This time it is INSERTS!

For many years, Coller Industries has offered reusable name badges and name plates. These products are ideal for retail stores and office with a high-turnover rate or seasonal employees. And, to top it off, these badges and plates offer an easy system to provide personal identification to staff will still having a professional look.

Mighty Badges™ are one of these reusable products. And now, they just got better!

But, first things first. For those who do not know what a Mighty Badge™ is:

Each badge comes in three parts: the metal back plate, the printable insert and the clear lens. The metal back plate has the option of leaving it blank or printing a UV color logo on it. Add names with the printable inserts using your laser or inkjet printer. Then add the clear, plastic lens by snapping it into place over the top of everything to hold the badge together. Choose from multiple sizes to create a great look for a professional name tag.

reusable personal identification products now have three types of inserts for mighty badgesAnd now, how we just made these better!

We use to just sell one type of printable insert for each Mighty Badge™.

Classic Clear:

Meant for a larger run of names, these clear, plastic inserts are torn out of the sheet after printing. Use each sheet on either a laser or inkjet printer. You will want to make sure you print the whole sheet as it is not recommended to run these through your printer after you remove any of the inserts.

Now we sell three types! And they’ll work with most printers out there!

Clear Peel Off:

These clear, plastic peel off inserts are designed for those who only need one at a time. Simply print the names you need and remove them from the sheet as you need them. They fit most Mighty Badges™ sizes and are available for both laser and inkjet printers.

Paper Peel Off:

Perfect for full color logos or designs, these opaque, paper peel off inserts will give your name tag a unique look. They cover the back plate entirely with your full color insert. Use either a laser or inkjet printer and remove them one at a time from the sheet or use the whole sheet at once.

And, of course, we still offer the Classic Clear Inserts.

reusable personal identification products now have three types of inserts for name platesAnd here’s the really great news! You can get the same inserts for our Reusable Name Plates line as well!

Add new names to these reusable name badges and name plates quickly and at your convenience with these printable inserts. And, if you need help choosing which insert type will work best for your needs, please give us a call!

Name Tag Definitions: Part 5

These definitions will provide the difference between stock items and custom items. And what you need to know about ordering each kind.

Most of our name tags come with two options. Custom and Stock. Sometimes, trying to figure out what you need can be a struggle.

definitions of name tags name badges and other personal identificationStock Products

First things first, let’s cover what “stock” means. “Stock” refers to an item that is already made or has distinct parts that do not require any added printing or engraving. These items will ship immediately for your use. Stock items are available as Mighty Badges, Speedy Badges and any other reusable products. These “stock” items are ideal for high-turnover companies such as retail stores or call centers. They are also perfect for volunteers. Use each of these products over and over as they have interchangeable pieces.

Pre-Defined Productsdefinitions of name tags name badges and other personal identification

This term may be a bit confusing to some our customers. These “pre-defined” items consist of name tags or name plates that follow a specific, already established design. We call them “Classic Name Tags” and “Classic Name Plates.” And, they are custom in nature. Customize them by selecting the size, the number of lines, a material color and a fastener or holder. We offer several professional name tag and name plate templates to personalize for your needs. These templates do not allow the addition of a logo.

Custom Productsdefinitions of name tags name badges and other personal identification

“Custom” items are made specifically for one customer as per their order. Order all of our name tags and name plates as custom products. This means that you can design your product, whether it be a name tag or name plate, to meet your needs. Design them with names, titles and logos or sometimes full color graphics.

Here at Name Tag, Inc., we pride ourselves on having exact products for which our customers are looking. And, as part of this definitions series, we want to make sure that you understand what you’re getting. Having stock items means that you, as our loyal customers, get what you need and quickly. And by ordering those custom items, it means that you get exactly what you need, no matter what. If we don’t seem to have what you’re looking for, please give us a call, and we’ll find something that works!

3 Ways We Went Green

Here’s something you might not know about Name Tag, Inc.:

We offer green products!

reusable name tags and badges help us to keep our many personal identification products greenWe live in a world that seems to be focusing a lot on reusable or “green” products for consumers. Here at Coller Industries, we support this movement to keep our world going around for the benefit of all. And as part of that, we offer several reusable products.

From name tags to name plates, you’d be surprised at the products that can be reused! Here’s a short list, but we’re sure you can find more!

Speedy Badges

reusable name tags and badges help us to keep our many personal identification products greenThese reusable name badges are custom name tags that are a great solution for companies with positions that experience high turnover rates. They are inexpensive and easy to use. Each plastic badge is simple to assemble and comes with a colored frame and a clear plastic lens. Each frame features a gentle forward curve that accents the style and classiness of this badge choice.

What makes this a green choice is the printable paper insert. Just print with your name and even a logo. These can be used over and over again by removing any used insert from the badge and adding a new printed or written paper insert.

Mighty Badges

reusable name tags and badges help us to keep our many personal identification products greenWith three easy to use parts, these name badges are perfect for any business. The metal back plate can feature your logo for easy brand recognition. Add names by printing on the clear, plastic inserts. Then add the clear, plastic lens by snapping it into place over the top of everything to hold it together.

These badges are green the same way a Speedy Badge is. Need a new name badge? Just replace the printable insert at any time.

Logo Only

reusable name tags and badges help us to keep our many personal identification products greenName badges are ideal for high-turnover positions and volunteers. Adding a logo to a name badge will help to associate your employees with the brand image you have worked to build for your company. Add a logo to either a plastic or a metal name badge to make your badges stand out.

This green choice makes your name badges last exceptionally long! Add names and titles to these name badges with either a permanent marker or a label. Just peel off the label or remove the writing with an alcohol pad and reuse again and again.

So, pretty much anything that is labeled reusable is considered a green product. Come on over and find your perfect green product today!

Donations: Animal Care Centers of NYC

Coller Industries prides ourselves on our contributions and donations to our community. And we love bragging about our wonderful customers!

We care about all of our customers. And part of that caring means that we give back to our local community and all of our customers. With being the go-to specialist for all personal identification needs, Coller Industries enjoys making donations of name tags and other custom items to those in need.

This week, we’re highlighting a recent donation:
Animal Care Centers of NYC (ACC).

coller industries customer donations to animal care centers of NYC

Animal Care Centers of NYC (ACC) is one of the largest animal welfare organizations in the country, taking in more than 35,000 animals each year. We are different from other rescue organizations because we never turn away any homeless, abandoned, injured or sick animals in need, including cats, dogs, rabbits, small mammals, reptiles, birds, farm animals and wildlife.

“(ACC is) relentlessly working hard… to promote and protect the health, safety and welfare of pets and people in NYC,” explained Amy Bianciella, Special Events and Creative Manager, at Animal Care Centers of NYC.

Bianciella encourages everyone to “adopt, don’t shop” for their next loving pet.

Reusable badges are a versatile way to get a lot of name badges for a great, low price.

coller industries customer donations to animal care centers of NYC

Mighty Badges are a great way to use a reusable name tag. The metal plates can be ordered plain or with a printed logo and names are quick and easy to add with the printable inserts. The Mighty Badge system is easy to use, as the three parts simply snap together to give you a professional looking, yet reusable, name badge.

Animal Care Centers received a donation of the white Standard Mighty Badge. Deluxe Magnets were the fasteners of choice. These strong magnets attach easily, even through thick clothing, while preventing holes and clothing damage.

Coller Industries loves providing these donations, especially when given to such a great cause. We stand by our customers and strive to help in our community. All of our donations are something that helps us stand out from our competition. And the best part is working with these wonderful people!