logos - Influencing Identity

Company Branding with Name Tags

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service. Branding is what makes a company or organization truly unique. A brand should make any company stand out from its competitors and lets the consumer know what to expect from that company.

What is company branding?

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially strong. Product marketing is really where this process all begins.

In order to be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means. By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool in company branding.

A few things to consider:

Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating, thereby encouraging product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should posses the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

An organization’s brand serves as a promise to the consumer. Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires copious research. Consumers must understand a brand to increase the effectiveness and value for the company.

Business Ethics and Name Tags

The point of this article is to show how important it is to wear proper personal identification (i.e., name tags and name badges) when building business ethics. Without name tags, people can be left in the dark in situations at a bank or a grocery store.

Business Ethics

And without a name badge, Scott Ginsberg wouldn’t be who he is today. To quote Scott, “Everything I needed to know about business, I learned from that name tag!”

Anecdote 1: (from every day life)

Adhesive name badges in four colors: red, yellow, blue and green with a handwritten name.

Have you ever walked into a store and wanted something specific but there was no one in sight to help you find it? We’ve all experienced this. We’ve all wandered a store looking only to, desperately and at the last minute, find someone who can help. And, typically, this person isn’t wearing any identifiers, especially a name tag or name badge, that would have suggested he/she could help in the first place.

Anecdote 2: (from Scott Ginsberg)

Scott Ginsberg the name tag guy with a my name is name badge and who is about using name tags to define business ethics.

“So there I was, sitting in the audience at a seminar. Surrounding me sat hundreds of us wearing one of those little, handwritten, adhesive name badges. When the event was over, we all filed toward the exit. I approached the door and noticed a small trashcan filled to the brim with used name badges. And that gave me an idea. A crazy idea. Maybe I should keep my name tag on all night! About 10 minutes later I met up with a friend of mine at a local ice cream shop. And that’s when it all started. That’s when the silence was broken. People began to say hello. Random students walked up to me and started conversations. Even complete strangers yelled “Hey Scott!” from across the room!”

Business Ethics Anecdote 3: (from someone required daily to wear a name tag)

“The only purpose of the name tag is for a customer to be able to refer to the name tag wearer in the context of a compliment or complaint. I wear a name tag every day and find that it isn’t a huge thing for me. However, I will say that name tags are generally considered appropriate in this particular field (banking). I do give credit to the executives here as everybody wears one, not just the peons.”

A name tag is merely a symbol that represents several core values that Scott holds close to his heart. “The truth is; my name tag and my values are one in the same. You see, my name tag represents friendliness, approachability, fun, creativity, uniqueness and casualness. Let’s face it, if you wear a name tag all day, every day, wherever you go, you will stand out, and people will notice.”

The Functionality of Name Plates In The Work Place

The primary function of a name plate is to inform viewers of a specific person’s name and/or title.

Many people need to work to earn a living. Those of us who must seek employment may end up in a job or career that requires some sort of personal identification. Personal identification could be as simple as wearing a name tag to work. However, those of us who end up in an office setting, are finding that this personal identification comes in the form of a name plate. Name plates are typically designed with not only the employee in mind, but also the employer.

To promote consistency, many companies tend to use the same style name plate for all employees. Each name plate Name Tag, Inc. offers comes in a plastic or a metal material. Each one can be ordered as a template design or custom made with or without a company logo. And each name plate can be ordered with a wall mount, a desk holder or a cubicle hanger.

These name plates are typically mounted on a door, wall or cubicle in an office setting. There are many ways to accomplish this task. There are desk holders that simply sit on the corner of a desk. There are wall mounts that can be fastened to a wall or door using screws or double-sided tape. However, many people don’t like using screws or tape to stick these name plates to their office walls or cubicles. It also becomes quite the process to make them sit level so that they look professional. Name Tag, Inc. provides another option for those leery of screws and tape. Enter the cubicle hangers; these provide an easy way to hang a name plate using double-sided tape, or just insert the name plate under the hanger so the tension holds it in place. And if a customer doesn’t want to use these cubicle hangers, we do offer velcro and magnetic tape.

Name Tag, Inc, Coller Industries, or Personalized Ribbons?

For those of you that have called us recently, you may have heard us answering the phone: “Thank you for calling Coller Industries. How can I direct your call?” For many of you this may be very confusing! What happened to Name Tag, Inc?! I work with them! Well, we would like to put your fears to rest!

In 1996, our CEO, Clyde Coller, founded Name Tag, Inc. We started out making name tags only, but in our many years as a company we have increased our product base a great deal!
As many of you know we sell much more than name tags now. Our hard working marketing department, in collaboration with our owners, have decided that the people need to know that we can do so much more than make name tags now! For that reason we have started calling ourselves Coller Industries, Inc. This name incorporates Name Tag, Inc, and our other website, Personalized Ribbons.

Our goal is to spread the word to all of our fantastic customers.

We can do so much more than just name tags!

To see what we can do for you visit our websites!

Personalized Ribbons

Name Tag, Inc