Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

Improving Business In 4 Easy Steps

Here are a few quick and easy ways to help you improve your business with ONE tool!

Being able to recognize someone instantly is a huge benefit to a business these days. It will also contribute to improving your business contacts and employee relationships. Following is a quick list of four ways to improve your overall business by introducing name tags into your daily life.

First, it gives your employee a name!

improving your business with one quick tool name tagsSometimes you might run into an old friend or acquaintance while you are out shopping or at a business function. But, most of the time, you won’t know too many people. All companies can benefit from their employees using name tags. Provide employees, volunteers or event-goers with a name tag or name badge for easy identification.

With each person displaying their name on a name tag, customers and attendees will quickly identify the people they need to ask for help. And when that happens, the employee’s confidence and comfort level increases. All in all, wearing a name tag encourages people to be more mindful of their surroundings.

Second, they provide security!

improving your business with one quick tool name tagsBy giving employees name tags, you are providing security for your office or store. And, who doesn’t want a secure business? With a simple branding logo, employees are easily identified by customers and other employees. No one will ever have to guess at who their coworkers are again.

Another great tool for security is our photo ID badges. By adding a picture, a name and a logo, the wearer is sure to get noticed; and for all the right reasons!

Third, name badges help to hold employees accountable.

improving your business with one quick tool name tagsThis simple tool, similar to a uniform, is the perfect way to remind an employee of where they are. It gives them a sense of direction and purpose. And, it makes it easy for you to follow or spot them in a crowd of customers or event attendees. It is another way to ensure your employees are representing you and your business in the exact way you need to be represented.

Fourth, help yourself in rewarding/disciplining your employees.

When issues arise at your office, store or restaurant and you find a customer needs to speak with management, it becomes easier to identify the employee that needs to be pulled aside. Whether that is for a job well done or a little bit of coaching, a name tag helps the customer know who to report if or when it becomes necessary.

Names are what it’s all about these days in business. Do your customers know your’s and your employee’s names? Help them out with a name tag today at www.nametag.com!

4 Products for Corporate Gifting

Do you want to show true appreciation in your corporate gifting this year? Skip the cheap trinkets and stick with personalized products!

It’s amazing how much energy and money are wasted on gifts that get forgotten or that are simply thrown out altogether. Here are a few products to help insure that your corporate gifting doesn’t go unwanted this year.

get everyone new name tags for your corporate gifting this year1. Name Tags

Do you know someone who needs an exciting new look to that dingy uniform? Do your employees need to feel more empowered with their physical presentation to your customers? Get them a bright, shiny new name tag this year. Corporate gifting doesn’t have to mean giving them a boring, branded pen. Instead, give them a new look and some renewed energy with a fresh name tag. And don’t forget to get your brand out there! Design these new name tags with your logo.

2. Name Plates

While this seems to be the most traditional, don’t be caught up in a boring streak! Name plates can be customized to fit anyone’s personality. From favorite quotes to a fancy font for a name, choose from a large variety of these wonderful and flexible personal identification tools.

3. Desk Wedges

acrylic name plates and executive desk wedges are perfect for corporate giftingJust like name plates, don’t sell yourself short on this fun item! Choose from several styles and customize them to meet the recipient’s personality. Quotes and simple sayings look amazing on acrylic name plates. Personalize executive name plates with names, titles and other fun logos and text. They also come in several color and style choices.

using custom ribbon rolls for corporate gifting4. Don’t forget the Ribbons!

Any of the above items are perfect for any office, retail store or other organization. But, don’t underestimate the importance of presentation! Once you have your personalized products and slip them into that plain, boring box, tie it up with branded ribbon rolls. Or create your own logo gift tags from imprinted ribbons. Whatever your choice, brand it! Make sure those who are receiving your wonderful and thoughtful gifts know where it’s coming from.

Corporate gifting is a fun and wonderful way to show appreciation. These products will help you to maximize your investment. Have you ever received a corporate gift that you couldn’t live without? We’d love to hear from you!

Introducing: Conference Name Tags

New products are an exciting time here in our office!

Whether it’s name tags, name plates or any other personal identification, here at Coller Industries we are always trying to keep up to date on our customer’s needs and possible want lists. Part of this process is to also keep up with the trends in the personalized identification business.

This month we’d like to introduce you to:
CONFERENCE NAME TAGS

event name tags and name badges conference name tags come in three sizesConference Name Tags are a perfect solution for any meeting planner’s need for inexpensive name badges. Instead of spending time printing inserts and stuffing vinyl name badge holders, we print attendees names on custom laminated badges. An experienced designer will work with you to design a custom badge.

And, as always, we will maintain your layout and order information to make it easy to order name tags for your next meeting, seminar or conference.

Between conventions and conferences, the last thing you need to worry about is personal identification. While adhesive name badges are super easy to deal with, they can also be informal. And sometimes traditional name tags are just a bit too much, and possibly too expensive. While we have many choices to meet every need, this new product provides even further options.

Each conference tag is printed on a heavy card stock for durability and then sealed with lamination. This makes all the name tags have a professional, finished look. These name tags have three available sizes and the larger two have a choice or horizontal or vertical orientations.

Conference name tags come with several fastener choices. Much like other name tags, use magnetic fasteners, swivel bulldog clips or even pins. Try having a hole punched in the top of larger tags and hang them on lanyards.

With a low minimum order quantity at 10,
Conference Name Tags are affordable and easy to order.

  • Small (1.25×3 inch) start at $2.75 for a minimum order.
  • Medium (2.25×3.5) start at $3.00 for a minimum order.
  • Large (3×4 inch) start at $3.50 for a minimum order.

And, as with most of our products, we offer quantity discounts on each size to make these name tags even more affordable for your events.

conference name tags come in three sizes and are great for any event
conference name tags come in three sizes and are great for any event
conference name tags come in three sizes and are great for any event

Add logos, graphics and text to each name tag. Remember that branding at conferences is important for any company or organization. When an event is well organized and branded, it essentially guarantees a good impression. Your event’s first impression is sure to leave a lasting impact on attendees. Whether your conference is big or small, the overall attendee experience needs to be good enough for them to want to come back the next time.

No matter your choice for conference, convention or event name tags, make sure to find something that truly meets your needs. Conference name tags are a perfect solution to meet any need and still provide professionalism.

The 4 Cs of Name Tags

Most people know about the 4 Cs of diamond purchasing. However, here are the lesser known 4 Cs of name tags!

When you are planning on purchasing a diamond it is important that you know as much as possible about how diamonds are classified. Experts do this using a 4 Cs method. Did you know it’s just as important to know about the 4 Cs when purchasing a name tag for your business?

Follow these simple steps to finding your perfect name tag.

Customization
the 4 cs of name tags customization convenience connection costWhile most name tags are for names, logos and other elements are just as important. What do you want your name tag to look like? It’s important to be able to customize a name tag to meet any need. From color to material, customization is key. Choose from plastic or metal. Choose your color and printing technique. And finally choose a logo, graphic or just plain text.

Convenience
the 4 cs of name tags customization convenience connection costCustomers and consumers are what keeps us all in business. The last thing anyone wants is for someone to not understand who can help them. Use name tags so that all customers will be able to easily identify staff. It will also save them the frustration of asking the wrong person for assistance. Convenience also extends to where someone wears a name tag. Make sure your employees place the name tag appropriately on their clothing.

Connection
the 4 cs of name tags customization convenience connection cost brandingBrand awareness is a huge part of being connected with your consumer. By creating a specific brand, companies make themselves known in their communities. This connection should also include proper communication. Many organizations give employees name tags as a way to aid this connection. These name tags have logos and graphics to identify and inform others. Each time a logo is used on personal identification, a brand is connected to a consumer.

Cost
By far, this is one of the most important of the 4 Cs. Cost affects the actual purchasing decision for name tags. If they are too expensive, or can be found somewhere else for cheaper, name tags won’t be purchased. Coller Industries strives for the best pricing for our quality products. There are multiple choices available for every price range.

Finding the proper personal identification helps all business endeavors. And, using these 4 Cs, purchasing name tags becomes an easy task.