logo name tags - Influencing Identity

How To Upgrade Your Identification

A company’s brand is what they are, what they want to be and what they aim to become. So make sure you add your logo to everything, starting with your name tags. Then, upgrade your identification by pairing products like name tags and name plates with matching logos. Move on with visitor badges, branded lanyards and even office signs! No matter your choice of identification, we have ways to make it even better.

Over the past 25+ years, you have learned to rely on our high-quality name tags. However, did you know that we offer things that will compliment your name tag purchase? But, no matter which product you start your order with, we guarantee to have something that will go great with any new identification.

We have put together a short list of products that go great together. From name tags to lanyards and even ribbons, let’s get your brand shinning everywhere!

Upgrade Name Tags with Name Plates

Your logo already looks excellent on name tags, so put it on a name plate that matches. It’s simple to upgrade your identification with multiple material colors and printing of your logo. You can literally choose the same material for both name tags and plates so that your office matches your employees. You can also play with complimentary colors to help your logo stand out even more. But, no matter how you decide to upgrade your identification, we have what you need.

PRO TIP: Not only can you brand your name tags, but adding signs helps with branding your office.

Upgrade Photo IDs with Lanyards

These two products go together so well that it just makes sense to get lanyards with photo ID badges. The ability to print any insert for a badge holder is great, and pairing them with lanyards is even greater. No matter your profession, matching lanyards and photo ID badges are the perfect way to keep everyone identified. Not only does the photo identification help increase your security measures, but upgrading with a lanyard ensures instant access to those badges.

Upgrade Badge Ribbons with Badge Holders

Even if you’re not planning an event, pairing badge holders with ribbons is a great way to upgrade your identification. Sometimes all you need to add to your brand is a brightly colored ribbon attached to your name tag.

Even though they are commonly used for title designations at conventions and conferences, badge ribbons are more versatile than you know. They are the perfect tool for advertising sales, promoting events and letting your clientele know about your business.
Add nearly any text and logos to Custom Imprinted Badge Ribbons that help you achieve your business goals. With these custom additions, you can meet all of your company branding and marketing resolutions. Your text can be slogans, logos and so much more!

Using Custom Ribbons to Upgrade Your Identification

Now that you have made your logo stand out on name tags, imagine what other custom ribbons can do for your brand. Use these branded ribbons for product packaging and even employee appreciation gifts. No matter you need, we have a ribbon to help.

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Things are constantly moving and if your business doesn’t move forward with them, you will fall behind. Branding from only a few years ago is already becoming outdated. If your company fails to adjust and refresh its branding, you can undermine customer trust and credibility in the marketplace. Customers expect your brand to keep pace with the changing times, so a brand refresh makes any business look sharp, in charge of their image and more professional. In short, it makes sure that your customers will take you seriously.

It’s important to help customers feel like reflection in your brand, and if your brand feels like isn’t forward moving, that bond may weaken. Just as customers grow and improve, so should your company. So, make sure your brand refresh and messaging reflect this. Your company will see financial benefits by updated branding that helps retain existing customers and attract new ones.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.

Q&A: Your Name Tag Investment

For our third and final installment of this question and answer blog series (the links to the first two are at the bottom), we wanted to focus on how you can get the most out of your name tag investment. While the questions here may not be as common as some of the others we have answered in the past couple of weeks, we feel that they are just as important.

ROI: Return on Investment

Let’s first answer this, what is ROI? Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

Now, what does that have to do with your name tags? Well, shouldn’t you be getting a good return on your name tag investment? We think so, and that is precisely why we only offer the highest quality of products. Let us explain what we mean!

Question: Why should I use a name tag?

Answer: Because they are COOL! That and the fact that name tags can improve your business in so many ways.

From employee and visitor identification to showing off your company logo and branding, name tags will make your business complete. By utilizing name tags in your company’s culture, customers will relate better to your employees. Name badges eliminate any barrier between the customer and employees. Even name plates provide identification to offices and retail establishments. So, try adding these to your business today.

Question: Do I want a logo or the name as the focus on my name tags?

Answer: To determine that, you will want to consider what you will be the primary use of the tag.

For example, in a retail setting, your customer will already know which store they have come to. When wearing a name tag there, the name and title should be the main focus. You can even consider different color selections to distinguish different job roles. Use one for managers, one for trainees and another color for permanent staff to identify those roles quickly.

On the other hand, if you are using these name badges for a trade show or outside sales, your logo should be the tag’s focal point. Make sure to select the proper printing process to make your logo stand out to draw people in. After all, you want to make people remember who you are.

Q: If I don’t know how to design my name tag, can you design it for me?

Answer: We have several options available to aid you in your product design.

If you don’t know exactly how you want your name tags to look, we have a design team here to assist you. We also have many products with available templates to help you get the look you need for your business. We always send a digital proof on all of our custom products for you to approve before your name tags are put into production.

Don’t worry about making sure that your name tag looks great; we do that for you! That way, you can focus on other things that make your business retain your professionalism.

Question: How are my custom products made?

Answer: We make each product you order from a carefully designed proof approved by you before production starts.

All of our custom products are made only from the highest of quality materials. You can see the type of material you will be getting on every order page. From our plastics and metals to even our ribbon types, we make everything with our customers in mind. If you’re unsure of what you want, or the quality, simply order a product example before making your purchase.

Do you have a question that wasn’t answered here?

There are three ways to get your answer!

Visit our Facebook page TOMORROW on July 22, 2020, at 11:30 a.m. (Mountain time) for our first ever Live Video Event.
Leave a comment here, and someone will get back within one business day (Monday through Friday).
Contact customer service at 1-801-931-5000 (our office hours are Monday through Friday, 7 a.m. to 5 p.m.).

Other Question and Answer Blogs:
Week One: How to Use Identification
Week Two: Perfect Your Networking Strategy With Custom Ribbons

High-Quality Name Tags for Every Business

From the material to the printing, every aspect of your name tag is reviewed by our team repeatedly to make sure you are getting the best product. And, with our satisfaction guarantee, you will always get high-quality name tags. But what does that mean for you? Here are some easy ways to tell that you are getting the best quality for your company.

We want to help you understand why you need high-quality name tags. Remember, your name tag reflects your brand’s value and trust. Companies are more likely to succeed when they focus and commit to a high-quality image and business model. Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

How do high-quality name tags help with showing a brand’s commitment to its customers?

For a lot of professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.
From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Make sure to choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

What makes high-quality name tags a must for your business?

A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity.

Materials

Durability is a must when it comes to name tags. Both our plastic and metal materials are thick and sturdy. No matter your color choice, we guarantee that our name tags, when treated properly, will last a long time. After all, it’s important to keep your branding clear and easily recognizable.

Engraving and Printing

Smooth, neat printing and engraving show off your brand and individual identity best. Our printing/engraving processes benefit your business by providing clear and definable names and logos. From full-color printing (yes, bleeds included) to the engraving of someone’s title, your name tags will always be of the highest possible quality to show off your business.

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them firmly fixed to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Extras

Choosing extras on both material types (plastic and metal) will increase the value of your name tags and increase your brand’s value. Features like frames, doming, rounded corners and beveled edges provide finishing touches that show off your logo and other branding you have on your name tags. Each extra you add to a name tag improves its quality and thereby improves your company’s value and brand.

Are your current name tags just not holding up to match your branding and company image? You should always make sure they meet your business standards and goals. With us, you can order a product example before placing a large order of name tags. This way, you get to see how much quality you get from our name tags, and you also get to experience our extraordinary customer service before making your purchase.

7 Features of High-Quality Name Tags

(Infographic for Quick Reference)

Why You Should KISS Your Name Tags

From conference to convention and every event in between, when it comes to your name tags, you should always KISS them. In other words, keep it short and simple. Simplicity is necessary to make your name tags work for you. And, avoid unnecessary complexity.

Professional tools such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. And, name tags are often the hardest working element to a person’s uniform in meetings, at conventions or during any event.

Here’s how you can and should KISS your name tags.

The KISS Principle

KISS, an acronym for “keep it simple, stupid” or “keep it stupid simple,” is a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated. The phrase has been associated with aircraft engineer Kelly Johnson. The term “KISS principle” was in popular use by 1970. Variations on the phrase include: “Keep it simple, silly,” “keep it short and simple,” “keep it simple and straightforward,” “keep it small and simple” or “keep it stupid simple.”

Whether you’re adding names and titles or logos and names, you should always remember the KISS Principle. Make sure your text is concise and to the point. Avoid longer titles unless necessary, and use an appropriate logo for your brand.

Remember that you should use the KISS Principle on your name tags as it is the most important thing you can do for them.

Yes, you should remember your branding by adding a logo to all of the name tags in your office. Or when creating name tags for a conference, add different company logos to each company’s name tags. Everyone will appreciate their branded name tags, and it also helps with continued recognition for each business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

So, for branding to work on your name tags, you need only to include what is necessary. Whether you are gathering information for a convention or making new name tags for your office, only include the bare minimum.

According to Scott Ginsberg, the Name Tag Guy:

“How many times has someone rudely squinted at your chest desperately trying to make out those tiny letters? This is self defeating, embarrassing and actually works to decrease your approachability. Not to mention it makes the other person feel ridiculous! So, much like a retail price tag, your name tag must be readable from ten feet away — both the font and the name tag itself.
“According to a name tag survey done by David Alder of Biz Bash, 50% of a group of meeting planners claimed that ‘illegible font size of name tags was a major problem.’ And, consider the 75 million baby boomers that have reached, or will reach their bifocal days, this is a top priority. The recommended font size is 24 point – hopefully bigger if possible. Also, be certain to avoid cursive, script or other fancy letters.”

So, always remember to KISS (keep it short and simple) your name tags, and they will do the work for you. No matter what situation you are in, these KISSed tags are sure to get the job done.