Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

4 Perfect Products for Any Event

Standing out at your event is a must for any company!

Let us help you to create that one-of-a-kind brand for which you are looking. Here is a small selection of options for your next event.

Conference Name Tags

choose from our large line of personal identification products for your next eventThese name tags are a perfect solution for any event! Networking is easy when everyone has a professional name tag, and the low cost won’t destroy your event budget. Instead of spending your time printing inserts and stuffing vinyl name badge holders, let us print your attendees’ names on custom laminated badges.

Lanyards

choose from our large line of personal identification products for your next eventLanyards are popular for their ability to keep essential items like a name badge or pen close at hand. Most often they have a name badge holder attached, and sometimes the badge holder displays the entire agenda for a meeting or conference.

Lanyards are available in a wide variety of styles, sizes, materials and colors. Customize them with your logo, text or slogans. Lanyards can serve as an efficient and inexpensive source of advertising when worn or given away at events.

Agenda Badge Holders

choose from our large line of personal identification products for your next eventBadge holders are an event staple as they are frequently used for conferences, conventions, trade shows, meetings, schools and visitor passes. Not only are they a good choice for these events, but they are also a fantastic option for reusable needs.

Use these reusable tools for an agenda holder. Print out the schedule of classes or a map of your event for attendees to keep near them for easy access and reference. You might also include a dry erase marker for each person as a way of keeping notes that can be easily wiped off when not needed anymore.

Badge Ribbons

choose from our large line of personal identification products for your next eventAttach these simple ribbons using the adhesive strip to name badges and name tags to show who is who at a corporate event. Use titles such as president, secretary, staff and so much more. Also use these as achievement ribbons by using titles like sponsor, alumni, delegate or pretty much anything else. Badge ribbons are a great tool to use at events like corporate meetings or conventions.

Donations, Donors and CYC

Donations are an excellent way of saying thank you on such a special day!

Coller Industries might just be your go-to specialist for all personal identification needs, but do you know how much we care about all of our customers? Part of that caring means that we give back. Not only to our local community but to all of our customers. We do this by giving donations of our goods to those in need. And we are happy to announce that we’re at it again!

California Youth Connection (CYC) is a youth-led organization that develops leaders who empower each other and their communities to transform the foster care system through legislative and policy change.

 

What is DAC?

The Day at the Capitol (DAC) Conference is an advocacy and empowerment conference for CYC chapters held annually in Sacramento. For three days Members and Supporters come together to participate in our signature DAC Conference. The Conference Planning Team Design and Attendee Experience Teams developed the 2017 DAC emblem-logo, slogan, theme and activities.

Jude Parker Koski, MBA, Conference & Training Coordinator, exclaimed, “Together this year, we are A Quasar of Voices: Unite With Our Force to advocate for Foster Parent Training and Support! I always enjoy working with and supporting the Conference Planning Team, and this time was no exception. It was an extraordinarily creative process and rich experience.”

custom lanyards made as donations for california youth connection from coller industries name tag incAnd this year, Coller Industries was able to work with CYC as well. We provided assistance in CYC obtaining the needed lanyards for their conference. And, they look great!

Custom lanyards with a sewn finish are both inexpensive and professional. Customize each lanyard using many available options, including fastener type and color choices to meet every need. Use these lanyards at meetings, conventions, conferences and other events. Sewn Lanyards are perfect to get your name out there with professional branding.

“Thank you so much for your generosity to help make the 2017 Day at the Capitol wildly successful- from offering deep discounts to donating time, services and materials!” said Koski of the donors and sponsors.

We are grateful for organizations such as the California Youth Connection. We sincerely hope that all of our donations are something that helps our customers in their efforts in their communities.

3 Practical Reasons for Corporate Gifting

Corporate gifting is one of the best ways to grow and maintain your business.

using name tags for your corporate gifting this year is just as important as picking out the right wrapping and ribbonsThere are many reasons for corporate gifting that range from thanking consumers for their business to recognizing employees for outstanding work. But, the primary reason seems always to be the same. It is to sustain relationships and deepen the personal connection between the giver and the recipient.

Most companies agree that this fundamental reason is an opportunity to share your holiday cheer, connect with your clients and strengthen employee ties. Recruiting, retention and development are three other great reasons to give a corporate gift.

But here are the best three reasons to give a corporate gift!

Giving

The holidays are built on the premise of giving and volunteering in your community. No matter the reason for giving anything, you should only expect one thing back: a friendly smile, a “please” or “thank you,” or maybe even a hug. But no matter what you give, it is the thought that counts.

Wrapping

Some people just possess the talent to wrap gifts perfectly. Some don’t. But, no matter if you’re one of these wonderful people or not, everyone loves to get a wrapped present! Don’t sell your gifts short with bland packaging or by not even wrapping them. Choose bright, happy and seasonal gift wrap for your corporate gifting.

Name Tags

Last is the most important, right? Well, we sure think so! Name tags and other personal identification products are great ideas for corporate gifts. Whether it’s a new name badge for your employees or an executive desk wedge for your best customer, we’re sure to have the right gift for your needs!

using name tags for your corporate gifting this year is just as important as picking out the right wrapping and ribbons

Name tags can always use an upgrade each year and for each employee!

using name tags for your corporate gifting this year is just as important as picking out the right wrapping and ribbons

Give top quality name plates to your office team this year.

using name tags for your corporate gifting this year is just as important as picking out the right wrapping and ribbons

Why not be unique and give everyone in the office a fun, new lanyard!

Spend the time and money on the wrapping to reflect the value of your client and employee relationships. But remember, choosing the right gift for your associates is just as important as the packaging. Add your personal flair with custom ribbons today! Need a great idea for a gift to give? See “Personalized Ribbons Blog” for all our best ideas!

Donations: Mrs. Smithson’s Kindergarten Class

Getting a quality education is important to
Coller Industries. So are donations!

As your go-to specialist for personal identification needs, Coller Industries strives to make a difference in our community. Part of this is to donate our time, products and solutions to those in need. Recently we were contact by someone in great need of our assistance.

“Teachers spend a lot out of pocket and having this donation helps (our) eight kindergarten teachers out,” said Michelle Smithson, Kindergarten teacher at Overall Creek Elementary in Murfreesboro, Tennessee.

Coller Industries donated lanyards and badge holders to help these classrooms with their needs.

“We will be using these lanyards for the students to have their name and library and lunch numbers printed on a tag to be able to independently type in their numbers on the keypad. Even in Kindergarten we, as teachers, are not allowed to help them type this number in for them. Having the lanyards gives them the visual to be able to look and see their numbers. Also having a lanyard helps to easily put them on and for storage,” said Smithson.

customer donation from coller industries to overall creeks elementaryRound Corded Lanyards

Cord badge lanyards have length of 36 inches with a J-hook fastener, ideal for badge holders and ID Badges. These simple and inexpensive lanyards come in over a half a dozen classic colors.

customer donation from coller industries to overall creeks elementary and michelle smithsonLight Weight Badge Holders

These badge holders are a common size (2.25 x 3.5 inches) for meetings, schools and visitor passes. This is an economical vinyl option. The 8 mil vinyl is sturdy enough for light use and provides a few fastener options.

Smithson also explained, “We are in the ‘kid business’ doing our best to instill a love for learning and inquiry through (our) STEAM curriculum.” The donation will help them to stand up to their school goals: to assure academic & personal success for each child.

When given to such a great cause, Coller Industries loves providing these donations. We stand by our customers and strive to help in our community. All of our donations are something that help us stand out from our competition. And the best part is working with wonderful people like this!