Creating Consistency With Your Brand

Your logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts), lets people know you’re proud of what you stand for.

Consistency in logo use will make your brand an industry leader.

using name plates and custom shape name tags for consistency in your brandingThe word consistency isn’t the most exciting word in the English language, and it often comes with a misconception that you have to be boring to be consistent. However, this is not the case, and you can be consistent with any brand image that you want to represent, no matter how garish or out there it may be. The key is never to let that image slip.

No matter how big your company is, using your brand is what makes you stand out. And, in the name tag world, using your logo consistently on all personal identification products helps to define and identify you and your company.

From colors to logos, consistency matters.

use matching colors and consistency with logos in branding your companySo, using name tags, name badges and other personal identification items will establish your brand. And finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. And making sure that your logo balances your brand at the top can be quite the process.

Make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

Don’t forget to brand all your personal identification needs!

From name plates to lanyards, your brand is how you define yourself. Add logos to everything! Especially when attending conferences and other events. By wearing name tags at these events, you make yourself more visible to others, which opens the door to retention and better communication.

This consistency only works when you use your name tags and other personal identification correctly with logos, titles and names. How do you find consistency in your branding?

No Introduction Needed for Name Tags

From titles to names and pictures, name tags need no introduction.

classic name tags provide an introduction to those around you

The primary advantage of wearing a name tag is that it is an automatic introduction. No matter where they are worn, name tags instantly provide your credentials to those around you. They put you on a first name basis with everyone.

And, this advantage is perfectly demonstrated when it comes to business ethics. Name tags help your customers remember who you are. From a sales position to a waitress at the local diner, wearing a name tag gives that immediate recognition to anyone.

Here are other ways that name tags are your first introduction.

Uniforms and Branding

name tags provide not only an introduction but also security for any business

By incorporating a name tag, from a simple Speedy Badge to a custom engraved logo, any uniform will stand out. And, each name tag will help with company branding. Sometimes just a specific color uniform shirt and pants don’t quite accomplish the job. So, top off your company uniform with a name tag branded with your logo and company colors.

Then, each name tag will do the talking rather than keep customers guessing who works at your business. And, when using name tags, employees quickly identify those who work for the company. This leads to our next point: security.

Security and Accountability

There it is again. We’re always mentioning security. Name tags are a simple way to control who comes in and out of your business. Make them mandatory. Both employees and visitors should wear them.

By giving employees name tags, you are providing security for your office or store. And, who doesn’t want a secure business? With a simple branding logo, employees are easily identified by customers and other employees. No one will ever have to guess at who their co-workers are again.

Providing name tags for all employees and visitors proves over and over that accountability is a necessity. Identifying those around your company will help with determining where problems are. They also help with making people take better responsibility for their surroundings.

Finally, remember that name tags are the best way to identify and give a first introduction to your company. From branding to security, name tags sure are helpful.

How to Use Name Tags at Your Christmas Party

Liven up your office Christmas party using name tags. The holidays are here again, and that means it is time to plan your office Christmas party. Each year you look for ways to make your Christmas party different or better than last year’s. That means changing the food, gifts, decorations or activities. Name tags are versatile products that can enhance a company’s celebrations in many ways.

Green table placement name tag for a Christmas party.

Here are three ways name tags can add variety to your corporate Christmas party and bring more holiday cheer to you and your colleagues.

Dining

Placement name tags add class to your dining room table. Each employee’s name is laser engraved into a metal or plastic name tag, in an elegant font of your choice.

Serving wine or cocktails at your event? Wine tags help distinguish one person’s glass from another. Party attendees attach a tag with their name engraved on it to the bottom of their wine or cocktail glasses so they can easily find them again. Name tags also serve as labels for a banquet table or potluck so attendees know which food is what.

Games

Exchanging white elephant gifts at your Christmas party? Name tags make it easy to draw a person’s name to see who gets to choose a gift first. And unlike with paper strips, you won’t have to rewrite their names again next year.

If you want to have a different activity this year, there are several games you and your coworkers can play with blank name tags. Have each person draw a picture of something that represents them. Then, have everyone guess which picture belongs to whom. Or, write a question on each blank tag and give it to each person to pin on their shirt. Everyone then has to answer the question pinned on the person they’re talking to while they socialize. Be careful which markers you use as some markers may be permanent.

Gifts

Name tags make classy gifts, and having every employee wear a name tag that includes your business logo creates company unity and solidifies branding. You may choose the color, font and fastener for your name tags. And, you decide whether to have an employee’s name engraved or leave the name tag blank.

Already bought your employees Christmas presents for this year? A beautiful gift tag will make them feel extra special. Tape a name tag to a wrapped present or attach it to a gift bag. Ribbons make great gift tags as well.

However you choose to celebrate the holidays, name tags and badge ribbons can enhance your office Christmas party experience.

Personal Branding vs. Corporate Branding

First things first, what is BRANDING?

Definition: BRAND – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark, or a particular kind or variety.

what is corporate branding and what is personal branding using name tags lanyards signs name badgesLet’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mostly through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

Now that we’ve established what branding is let’s discuss the different aspects of what it is.

Personal branding is the process of an individual marketing, or advertising, themselves or their career as a unique image, or brand. It is in effect the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves the use of someone’s name on various marketing products.

Personal Branding perzonalized identification name tags rachael ray michael jordan oprah scott ginsberg tony robbins

Examples of personal branding:
Rachel Ray, Michael Jordan, Oprah, Scott Ginsberg, Tony Robbins

In the name tag world, a personal brand comes when you wear a name tag with your name (first and last) to identify yourself as an individual and to stand out in a crowd. By wearing personal identification products, e.g., name tag, name badge, etc., one makes themselves more visible to others and opens the door to better experiences at large events. Most often one can see this type of brand at large corporate meetings or conventions where the individual needs to be distinguished from others.

Corporate branding is the process of promoting the logo and brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is extensive and is often used as a way to express the company’s ideals and goals.

Corporate Branding personalized identification logos hershey apple warner bros nike m&m mars

Examples of corporate branding:
Apple; The Hershey Company; NIKE, Inc.;
Warner Bros. Entertainment Inc.; M&M (Mars, Incorporated)

Corporate branding utilizes the same items as personal branding, such as lanyards and name tags, but they are used differently. Many companies choose to add their logo, or brand, to the name tags so that their employees are easily identifiable to the consumer. These items are then turned into a way of advertising their company rather than the individual. Many times this type of branding is seen at conferences where many companies that manufacture or sell the same ideas or items might mingle. Lanyards, name tags and often signs are used to distinguish each business attending the conference.

Whether personal or corporate, a brand is essential to anyone who is seeking to be differentiated from those around them. Corporations typically have a logo designed while individuals must promote their names as a logo.