How Name Tags Make A Difference

how to make a difference by wearing a name tag and networking“A name tag can show more than a name. It can be an opportunity to market your business and its purpose.”

While we have no affiliation with Ms. Mansfield, we agree with her perspective on name tags!

Here are some excerpts from her recent article “Your Name Here.”

(It) was a fantastic conference. Everyone who attended, presented and exhibited had to wear a name tag. It was large with heavy-duty plastic and a stable, double-attachment lanyard. It was the crème de la crème of name tags.

Every person had a name tag. It displayed their first name only and the tagline, “Here to Serve” under the name. From a marketing perspective, Botlierskop won the name tag game, hands down.

A name tag is a marketing and communication tool that provides critical information. The information is — or should be — dependent on the purpose of the event and the name tag viewer… We also interacted with other staff, all of whom were wearing name tags with their first name only and “Here to Serve.”

That was everything we needed to know. First name only, since we did not need to know their last names, and “Here to Serve” should tell you everything you need to know about Botlierskop’s commitment to customer service. Everything you needed and anything you could think of — all you had to do was ask.

Our name tags consisted of a peel-and-stick tag with our ISPO country and flag. Not having a name was disappointing, especially because we were there to meet and network with fellow representatives.

Mansfield suggests, and we concur, that when wearing a name tag, it’s all about content.

As such, here are a few pointers to make a difference in your name tag. And to help it stand out from the rest and be the “crème de la crème of name tags.”

  1. Remember the primary purpose of a name tag is to show someone’s name! The real difference this makes is to identify the wearer.
  2. Include only necessary items such as a small company logo or a short title. This information makes someone easier to identify quickly.
  3. Make your tags say something memorable. Ms. Mansfield gave the example of “Here to Serve” for this important aspect.
  4. Remember that your name tags are your branding. Whether it is a personal name tag or one for business, it will stand out in someone’s mind, so make sure you are representing what you want to.
  5. Name badges are meant to be a networking tool. Make sure you create a name tag that keeps the person wearing it approachable.

While these tips are not a complete list, they are a starting point to make a difference and are sure to get you on your way to having the “crème de la crème of name tags!”

Introducing: Conference Name Tags

New products are an exciting time here in our office!

Whether it’s name tags, name plates or any other personal identification, here at Coller Industries we are always trying to keep up to date on our customer’s needs and possible want lists. Part of this process is to also keep up with the trends in the personalized identification business.

This month we’d like to introduce you to:
CONFERENCE NAME TAGS

event name tags and name badges conference name tags come in three sizesConference Name Tags are a perfect solution for any meeting planner’s need for inexpensive name badges. Instead of spending time printing inserts and stuffing vinyl name badge holders, we print attendees names on custom laminated badges. An experienced designer will work with you to design a custom badge.

And, as always, we will maintain your layout and order information to make it easy to order name tags for your next meeting, seminar or conference.

Between conventions and conferences, the last thing you need to worry about is personal identification. While adhesive name badges are super easy to deal with, they can also be informal. And sometimes traditional name tags are just a bit too much, and possibly too expensive. While we have many choices to meet every need, this new product provides even further options.

Each conference tag is printed on a heavy card stock for durability and then sealed with lamination. This makes all the name tags have a professional, finished look. These name tags have three available sizes and the larger two have a choice or horizontal or vertical orientations.

Conference name tags come with several fastener choices. Much like other name tags, use magnetic fasteners, swivel bulldog clips or even pins. Try having a hole punched in the top of larger tags and hang them on lanyards.

With a low minimum order quantity at 10,
Conference Name Tags are affordable and easy to order.

  • Small (1.25×3 inch) start at $2.75 for a minimum order.
  • Medium (2.25×3.5) start at $3.00 for a minimum order.
  • Large (3×4 inch) start at $3.50 for a minimum order.

And, as with most of our products, we offer quantity discounts on each size to make these name tags even more affordable for your events.

conference name tags come in three sizes great for any event
conference name tags come in three sizes great for any event
conference name tags come in three sizes great for any event

Add logos, graphics and text to each name tag. Remember that branding at conferences is important for any company or organization. When an event is well organized and branded, it essentially guarantees a good impression. Your event’s first impression is sure to leave a lasting impact on attendees. Whether your conference is big or small, the overall attendee experience needs to be good enough for them to want to come back the next time.

No matter your choice for conference, convention or event name tags, make sure to find something that truly meets your needs. Conference name tags are a perfect solution to meet any need and still provide professionalism.

People Who Wear Name Tags

From politicians to office managers, all people wear name tags!

While traditionally people wear name tags in the work place or at a convention, some wear them to other events such as conferences and horse races. From babies and pets to famous people, name tags can be seen everywhere!

name tag name badge scott ginsberg the name tag guy people who wear name tagsFrom Scott Ginsberg, “People wear name tags more often than you think. The majority of retail establishments, stores and other social gatherings require name tags for several purposes. Sometimes it’s for security. Other name tags are solely for identification. But simply stated, people wear name tags for one reason: so other people can use their names for friendlier, more personable service and conversation.”

Recently even Prince William and his wife Catherine were even spotted wearing name tags! They were sporting the bright purple name tags at the recent, and annual, Royal Ascot (a five-day social horse racing event). Rather than keeping with traditional first and last names, they were labeled with “HRH (His/Her Royal Highness) The Duke/Duchess of Cambridge.”

Prince William and Catherine Duchess of Cambridge along with James Meade people who wear name tags at Royal Ascot Photo Chris Jackson - Getty Images

Catherine, Duchess of Cambridge at The Royal Ascot - people who wear name tags (Photo by Mark Cuthbert/UK Press via Getty Images)

Titles are often used in office settings or in retail environments, thus making managers and head staff stand out a bit more from other employees. Titles are also handy during a conference or convention to separate attendees from staff. Staff can range from the workers and servers to speakers and presenters. While typically titles are kept brief, remember to not sell anyone short when using their title on a name tag or name badge.

So, what other people wear name tags? Even politicians have been known to wear a name tag. Typically it has a support message along with their name and title encouraging the viewer to remember their cause as well as their name.

Another person who might wear a name tag is: YOU!
Have you ever worn a name tag for a job or other purpose? If so, where and when?

Something to always remember about name tags:

“A person’s name is the sweetest sound they will hear in any language. When you use their names, you will make them feel appreciated, welcome and important. Maybe it’s printed on a plastic clip. Maybe it’s written on a paper name tag. Even if it hangs from a lanyard, stares you in the face, look at it, and SAY IT!” exclaims Scott Ginsberg.

Basic Lanyard Uses

While a lanyard is often required for identification, many don’t realize how effective they really are.

The best thing about a lanyard is that they can have social and practical uses in every day occasions and special events. From identification to advertising, lanyards can be used in multiple ways.

Lanyards are ideal for identification and safety.

Typically, lanyards are worn in offices and conferences to provide identification. And, traditionally these work really well as most lanyards are specifically designed to compliment a name badge or name tag. If a company requires security cards or photo IDs, lanyards are a great and useful way to keep these items handy. So, as you come to a security check point or somewhere else you might need to show ID, you won’t have to search for your ID card. Lanyards are a low cost option for identifying who belongs and who doesn’t. When employees are provided with custom lanyards with either a company logo or slogan, they are easily identified to provide better security.

Lanyards are also effective advertising.

Lanyards provide simplistic and efficient advertising. As lanyards are usually worn around the neck, they remain easily accessible. As such, they are a perfect advertising opportunity. Providing employees with a custom lanyard with a business logo or slogan not only allows the employee to keep their name badge handy, but most those who wear lanyards as part of their uniforms do not remove them after leaving work. This provides your company with extra, and free, walking advertising.

 

If the lanyard is provided during a convention or event, they will be continually used around someone’s home or in their life. A lot of people find it convenient to attach keys to lanyards for easy access and the lessened likelihood of losing them. Again, free advertising. So, next time you are thinking about advertising strategies, think about how effective custom lanyards are.

Business Ethics and Name Tags

“Everything I needed to know about business, I learned from a name tag!”

The point of this article is to show how important it is to wear proper personal identification, i.e. name tags and name badges. Without name tags, people can be left in the dark in situations at a bank or a grocery store. And without a name badge, Scott Ginsberg wouldn’t be who he is today. To quote Scott, “Everything I needed to know about business, I learned from that name tag!”

adhesive name badges reusable name tags name badgesAnecdote 1: (from every day life)

Have you ever walked into a store and wanted something specific but there was no one in sight to help you find it? We’ve all experienced this. We’ve all wandered a store looking only to, desperately and at the last minute, find someone who can help. And, typically, this person isn’t wearing any identifiers, especially a name tag or name badge, that would have suggested he/she could help in the first place.

name tag name badge scott ginsbergAnecdote 2: (from Scott Ginsberg)

“So there I was, sitting in the audience at a seminar. Surrounding me sat hundreds of us wearing one of those little, handwritten, adhesive name badges. When the event was over, we all filed toward the exit. I approached the door and noticed a small trashcan filled to the brim with used name badges. And that gave me an idea. A crazy idea. Maybe I should keep my name tag on all night! About 10 minutes later I met up with a friend of mine at a local ice cream shop. And that’s when it all started. That’s when the silence was broken. People began to say hello. Random students walked up to me and started conversations. Even complete strangers yelled “Hey Scott!” from across the room!”

laser engraved metal with logo two color name tags name badgesAnecdote 3: (from someone required daily to wear a name tag)

“The only purpose of the name tag is for a customer to be able to refer to the name tag wearer in the context of a compliment or complaint. I am required to wear a name tag and find that it isn’t a huge thing for me. I will say that name tags are generally considered appropriate in this particular field (banking). I do give credit to the executives here as everybody wears one, not just the peons.”

A name tag is merely a symbol that represents several core values that Scott holds close to his heart. “The truth is; my name tag and my values are one in the same. You see, my name tag represents friendliness, approachability, fun, creativity, uniqueness and casualness. Let’s face it, if you wear a name tag all day, every day, wherever you go, you will stand out, and people will notice.”