business - Influencing Identity

Signs & Finding Your Uniqueness

custom signs made for directions and creative messaging

You see signs everywhere: offices, schools and even homes. But we are not talking about street signs or warning signs. And while we love each sign equally, we are referencing engraved signs that will help your business or home run smoothly.

Custom signs are great for the creative mind, and your business may be designed with your text, logo and graphics. Use them for your business, name a cabin or room, or present an inspirational quote. Choose the size, color, font, text and an optional logo or graphic to create the perfect sign for your office or home or to give as a gift for a friend, loved one or yourself.

From being able to choose the color, font and text to adding a logo or graphic, each custom design is only limited by your imagination. The best part of choosing a custom sign is being as creative as you like. From logos to graphics, let us help you design the sign of your choice. Add personal text and make it just as unique as you are.

Getting creative in the office

signs designed for directions and to provide quick and easy to read information

Displaying information in an office or store can significantly increase productivity and customer relations. Provide directions or give meaning to organization with a simple, stock sign. Or, create your unique style with a custom sign. Add text and graphics for a truly one-of-a-kind style for your business.

These signs are perfect for directions and instructions for every business and office; they are available to meet your company’s unique needs. Use wall and door signs to direct clients and customers to the right place. Use a warning or instructional sign to inform everyone of hazards and policies. You select the size, text color and graphics.

Signs for personal and home use

Two custom designed signs for children's rooms.

From creative kid signs to practical kitchen and laundry room directions, custom signs just became your best friend for your home. Provide washing instructions in your laundry room. Or, give specifics on how to use kitchen appliances. Let your kids participate in designing each custom sign. Their imagination will surely make your sign unique and something you will hold onto for the rest of your life.

Or, make a custom sign for someone you love with special sayings, quotes or so much more. Put one of these into a frame and give it as a gift. Perfect for birthdays or holidays such as Mother’s Day and Father’s Day, these special and unique signs are sure to please the hard to buy for person on your list.

Here are a couple of examples of some custom signs that we got creative with. Adding quotes and graphics is easy, and people so rarely think about the full potential of custom signs. So remember to express how fun you can be and create a sign that makes you smile.

A quote from Harry Potter displayed on engraved plastic.

Quotes and thoughts about mothers on engraved plastic in a frame.

A quote from Neil Gaiman on engraved plastic.

They don’t just have to be for directions, so don’t limit yourself by what you see.

Always remember that we can customize to meet most needs. So, no matter your need, we’ll have something that fits you, your business and your budget. No matter your signage needs, we are sure to have something that fits your style, business and budget.

>> Find a sign that meets your needs. <<

Reusable Name Badges Are For Everyone!

From adhesive badges to custom designed name tags, reusable name badges are definitely still in style.

We realize that not everyone is in love with the idea of wearing name tags. And this even extends to attendees at a conference or corporate meeting. However, knowing who people are at your next event is not only smart, but it is also convenient. From being able to recognize different people, to understanding what branding is, reusable name badges are an important concept at any event or company.

To understand why name tags are important, here are several situations and the corresponding reasons to use name tags.

Conferences and Events

No matter your industries, rubbing elbows with colleagues is important for everyone. Conferences and other events help you by networking with potential business partners and possible clients. By wearing a name tag, you make yourself more approachable. You also provide a way for those around you to quickly identify you and remember who you are.

Reusable name badges are perfect for conferences due to their flexibility. If you are planning a conference, make sure to look at everything we have to offer! From adhesive name badges that are simple to attach, to Speedy Badges that come with a fastener option, each product has its advantages. Being able to quickly attach a name badge is definitely something to consider when purchasing identification for your next conference or event.

Temporary Employees and Visitors

For companies or organizations with high-turnovers or constant visitors greatly benefit from reusable name badges. Leave a lasting impression on your visitors by letting them borrow a fancy name tag made exclusively for them. Not only will they immediately feel welcome, but they will know that your business cares. And that means your brand will stick in their mind and you can guarantee that they will be back.

Many companies find the need to hire more employees during holiday months or for different events. Using reusable name badges helps keep identification costs under control. And, there are many available products to choose from to match whatever your need. From Speedy Badges and Mighty Badges to a simple engraved logo on a metal name tag, we’re sure to have something to match your brand and need.

Schools, Offices and Stores

Having identification is almost a must in these situations. And, when using identification at schools, name tags are often used for security purposes. Not only will reusable name badges identify teachers and assistants, but they also work for students. During the first few school days, teachers often need a little help remembering everyone. Adhesive Name Badges are perfect for this. With their single use, they accomplish so much! Each child can write their name and no one will be forgotten.

Reusable name badges are perfect for any school setting.

Offices and stores can benefit from these reusable name badges just as much as schools. Products like Mighty Badges are easy to use and quick to assemble. And, if someone moves on from your company, it’s easy to pass on the name tag. Printable inserts are a perfect way to control name badge costs.

Name tags are not all created equal, and we understand that the best! There are endless ways to use reusable name badges. So, no matter your name tag needs, remember to weigh all your options before making your final decision.

Find the best option to meet your needs at www.nametag.com/reusable-badges/.

Company Branding with Name Tags

Branding is one of the most important parts of any company. And it does not matter if that company is large or small. Building a strong brand helps a business or organization be financially secure. Product marketing is really where this process all begins.

What is company branding?

A brand is what makes a company or organization truly unique. The act of branding can make any company stand out from its competitors. This process lets the consumer know what to expect from that company. A company’s brand is what they are, what they want to be and what they aim to become. It is a promise of quality, trust and service.

A few things to consider when building any brand:

Brand Identity: This is the representation of a company, its symbols and other identifying elements that inform a customer’s knowledge of a business or organization.

Brand Meaning: This is the character of the company beyond the image, and it includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude the customer has about how a company is representing their brand.

Remember that a company can use its brand as the means to communicate with their chosen market. This means that a brand needs to be visually stimulating and encourage company loyalty. Carefully designed branding leads to a secure business or organization.

A company’s brand serves as a promise to the customer.

Remember that a company’s brand will require extensive research as it will be used in its marketing strategies. This applies no matter if the business offers a service or product. Consumers must understand a company’s brand message in order to increase the effectiveness and value for the business or organization.

Logos and Name Tags

To be successful in marketing a company’s brand, a strong branding or marketing strategy must be present. To determine the company’s brand, a target market and the product or service needs to be identified. By doing so, the company can communicate to their target market. And with the use of personal identification, a company’s brand will truly stand out. Name tags are an amazing way to promote company branding.

Many of our name tags and other personalized products can have a logo added. Name tags can be laser engraved or printed with a logo and company name as well as a person’s name. Reusable name badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company logo to promote a company at a corporate event.

Add your logo to any name tag at www.nametag.com!

Personal Branding vs. Corporate Branding

The Merriam-Webster dictionary defines a brand as “a class of goods identified by name as the product of a single firm or manufacturer.” It is the overall perception and experience that customers associate with a particular company, product or service. They also define branding as “promoting a product or service by identifying it with a particular brand.”

what is corporate branding and what is personal branding using name tags lanyards signs name badges

Process

Personal branding is the process of an individual marketing or advertising themselves or their career as a unique image or idea. It is the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves using someone’s name on various marketing products.

Corporate branding is the process of promoting a company’s logo and name for marketing and advertising purposes. A corporate brand’s range is typically extensive and is often used to express the company’s ideals and goals.

Examples of personal branding:
Rachel Ray, Michael Jordan, Oprah, Scott Ginsberg, Tony Robbins

Personal Branding perzonalized identification name tags rachael ray michael jordan oprah scott ginsberg tony robbins

Examples of corporate branding:
Apple; Hershey’s; NIKE;
Warner Bros.; M&M’s

Corporate Branding personalized identification logos hershey apple warner bros nike m&m mars

Benefits

Branding helps a business or person show how their products or services differ from competitors. A strong brand with a clear name, logo and visuals helps consumers know and remember what that brand sells or provides. It also makes people trust them more. When someone decides what their brand stands for and why it is unique, they can make themselves stand out and affect what customers pick. A strong brand shows that this particular product or service is trustworthy, high in quality and dependable.

Name Tags and Branding

By wearing personal identification products, (e.g., name tags, name badges, etc.), anyone can make themselves more visible to others. This also opens the door to better experiences at large events. They can promote their personal brand by wearing a name tag with their name (first and last). By wearing a name tag, they identify themselves as an individual and stand out in a crowd. Most often, people see this type of marketing at large corporate meetings or conventions where it is important to distinguish individuals from each other.

Corporate branding utilizes the same items as personal branding, such as lanyards and name tags, but they often use them differently. Many companies choose to add their logo, an essential part of their brand, to the name tags. This is so that their employees are easily identifiable to their consumers. These items are then turned into a way of advertising their company rather than the individual. People often see this type of branding at conferences where many companies that manufacture or sell the same ideas or items might mingle. Businesses will use lanyards, name tags and signs to distinguish everyone attending the conference.

Whether personal or corporate, a brand is essential to anyone seeking to be differentiated from those around them.

ORDER LOGO NAME TAGS

Learn more about using your logo on The Learning Center:

Contrast Matters: Your Logo and Identification

Impressions of a Name Tag; Miss Manners

Miss Manners answered a question that runs rampant among workers who wear a name tag as part of a uniform. While this question is not always comfortable to ask, we are here to answer it. Name tags are a great tool for personal identification. People have been using them for many, many years in many, many circumstances. Retailers, restaurants, hotels and other consumer service providers continue to use them.

Miss Manners Judith Martin Name Tag Advice

The question posed: “Is it presumptuous to start a personal conversation with a person who is wearing a name tag?”

Miss Manners gave the following answer:

Miss Manners: A name tag does not invite personal questions. A server’s name tag is not an invitation for friendship.

By Judith Martin, “Miss Manners” (Advice Columns, August 11, 2015)

DEAR MISS MANNERS:

Sometimes I see patrons in a store or restaurant peer at the service employee’s name tag and say something like, “Hello there . . . Tiffany . . . how are you today?” It always comes out with this forced conviviality, as if to say, “Look, everyone! I’m a good, egalitarian person treating the lowly server as a person. Isn’t that great of me?”

I think it actually says, “You have such a menial job that you’re forced to wear a stupid name tag, so I know your name and feel free to use it even though I don’t know you — but you don’t know my name because I’m a higher-class person and get to dress the way I want.”

I think name tags are just so you know whom to refer to if needed, as in, “I think Tiffany is our server. Could you ask her to bring the check?” Am I right to see this as presumptuous behavior?

GENTLE READER:

The presumption in the greeting you mention is not in using Tiffany’s name, but in asking the waitress how she is “doing,” a question about her mood or life that is not relevant to the business at hand.

Miss Manners has no objection to using a form of address that has been supplied by the addressee, even if, in this case, it may technically have been Tiffany’s boss who chose the form. She does wish the form supplied was more formal, as she agrees with you that first names in this context are an invitation to mistreatment.

a server wearing a professional name tag

So, in not so many words, remember what Miss Manners teaches about the etiquette of respecting someone’s personal boundaries. While it is nice to know your server’s name at a restaurant, be kind. Treat all those in service positions in the same manner in which you want to be treated. Name tags are a convenient way of remembering someone’s name. They are an identifier and as such, we should treat them with respect.

No matter your profession, we have a name tag that is suitable for your needs.

Shop All Name Tags