Should A Realtor Wear A Name Tag?

Amplifying your brand as a Realtor starts with wearing a name badge.

In a recent vlog for Real Estate Raw & Uncut, Byron Lazine and Tim Bray discuss the importance of why a Realtor should wear a name tag.

“Should your chest be a billboard?” questions Lazine.

“There are times when you should definitely have a name badge. Like when you are going to a national event or a local chamber meeting or things like that. I think somebody remembers your face, but they don’t remember your name,” said Bray.

“Here’s the question: Does it increase your chances of getting business?” said Bray.

“I think it does!” exclaimed Lazine.

“So that’s the answer. It kinda goes against the grain of what I’ve thought about in the past,” stated Bray.

The question is:
Does it increase your chances of getting business?

Remember that everyone is a possible client. So wearing a name tag does have the potential to increase brand awareness and get your name and reputation out there.

Lazine also spoke on the importance of amplifying your brand as a Realtor. He compared the use of a name tag to using a business card with a picture. By wearing a name tag, prospective clients, as well as current clientele, will not only remember your face, but they will associate you with the brand you are representing.

But should real estate agents wear name badges on a daily basis? Many other professions don’t wear them so that it could be perceived as cheesy or corny. And, in many cases, it depends on someone’s style. The most important thing to consider is to do what makes you feel the most confident!

Here at Coller Industries, we agree with Lazine and Bray. Name tags are important for everyone! But don’t just take our word for it. Check out the vlog (video blog) for yourself!

Product Highlight: Executive Desk Wedge

Celebrate a promotion, graduation or a new job with an executive desk wedge!

Executive name plates are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful nameplates are sure to show how much you care. Whether you give one as a gift or buy one for yourself, the professional quality reflects the excellence you demand from yourself and your company.

Each desk wedge can be customized and personalized with a name, a title or a favorite saying. Choose from several different styles and colors. Each desk wedge will have an engraved metal name plate attached with your requested details.

Available in multiple wood finishes as well as metal face plate colors, these wooden wedges are fully customizable. Your message, including text and logos, is laser engraved into a metal name plate that is adhered to the surface of a desk wedge of your choice creating a memorable and everlasting impression for anyone.

Corporate gifting is another great use for these wedges. And corporate gifting can be one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for gifting is to acknowledge relationships and to improve personal connections.

Customize each name plate with a person’s name, title or favorite saying. Or choose their company logo to go with their name for a unique look. Highlight an achievement with an honorary title or statement that will mean something special to the recipient.

What is the significance of a name plate?

As a name plate is the easiest place to display someone’s name and title, a nameplate becomes extremely important. And, most people find their title necessary and important during their busy days. Executive desk wedges remind someone of their status and help others to see it as well. So, it’s a perfect gift for anyone to help them understand what they mean to you.

No matter the reason for the gift, an executive desk wedge will show them how much you care.

Name Tags and The Power of Being Relatable

What does being relatable have to do with name tags?

To answer this question, we first must be able to understand what relatability means.

As presented by Ira Glass and quoted by Rebecca Mead in The New Yorker, “Relatability has become widely and unthinkingly accepted as a criterion of value, even by people who might be expected to have more sophisticated critical tools at their disposal. The contemporary meaning of “relatable”—to describe a character or a situation in which an ordinary person might see himself reflected—first was popularized by the television industry.”

In layman’s terms, relatable means enabling a person to feel that they can relate to someone or something. Being relatable makes it possible to understand, like, or have sympathy for because of similarities to oneself or one’s own experiences.

Now that we have that understanding, what does relatability have to do with name tags?

Scott Ginsberg, the Name Tag Guy, said, “the first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

Name tags make people approachable. By helping people to connect your name with your face, customers and clients will be more comfortable with your business. And, your employees, in turn, will be loyal to your business and their interactions with your customers.

Loyalty goes for all customers. Everyone enjoys a good customer service experience. When they can purchase the product they are looking for from a friendly and relatable person, they are more likely to repeat their business. And it’s free advertising! People are more apt to share their experience with others who will, in turn, enjoy the benefits your business has to offer.

The biggest hurdle you will face while finding relatability is humanizing the people in your business. Name tags are the key to this issue. By providing that visible name, you allow your brand and reputation to speak for themselves!

As Ginsberg says, “Your name tag is your best friend for several reasons. First of all, a person’s name is the single context of human memory most forgotten. And people are less likely to approach you if they don’t know (or forgot) your name. Secondly, it’s free advertising for you and your company. Third, name tags encourage people to be friendly and more approachable.”

Donating, History and Name Tags

Donating to our customers is an excellent way to express our community support!

We’re at it again! Our newest donation was to the Historical Society of Princeton (HSP). Donating our time and goods to those in our community is something in which Coller Industries takes pride. We love helping out where we can.

Izzy Kasdin, Executive Director of HSP, said, “These name tags will help our staff present a unified, professional front. They will also help at other events in the community. The name tags will help enhance our brand recognition and awareness in the community.”

HSP is a museum, research center, and public programming site dedicated to bringing the history of Princeton to life. HSP is based at the historic Updike Farmstead in Princeton.

Our mission is to serve as a hub for cultural enrichment, experiential education, and stewardship of collections. This is to enhance community vitality and build historical literacy, cornerstones of healthy civic culture.

The collection underscores all of HSP’s programming, which includes exhibitions (on and off-site), research services, school programs, public events, walking tours, curriculum support and professional development for teachers, and preservation of collections.

Kasdin also stated, “If we are successful in our mission, our audiences will have a passion for history and will appreciate its importance in connecting with others and learning about the world around them. By inspiring children and adults to be curious history stewards, we hope to pass along the important lessons of the past. We believe our work will ultimately lead to respectful and responsible behavior among people, toward each other, and toward the built and natural world around us.”

Coller Industries is always happy to help!

We donated metal UV name tags with the organization’s logo on them. With being the go-to personal identification specialist, we enjoy giving to those who are in need of help.

And, while we care about all of our customers, we love it when we have clients who feel comfortable coming back to us every year. Part of our community of caring means that we give back to the community.

We are grateful for organizations such as the Historical Society of Princeton. Donating these goods helps us stand out from our competition.

Name Tags: Making A Personal Connection

Greeting someone by using their name establishes a personal connection. Remembering someone’s name is the best way to get their attention. Using a name shows courtesy and respect toward them. It’s a way of making a positive impression on someone. And, to some, it’s the most important sound of their day.

Why is it so important to hear your name? Your name is what connects you to your family and friends. It’s what makes you so unique. Without your name, you are just another face in a crowd. And when someone uses your name, any situation becomes personal.

Dale Carnegie, an expert in relationship building, tells us, “A person’s name is to him or her the sweetest and most important sound in any language.”

Name tags are the perfect way to make sure that someone knows your name. And they are increasingly important in the world today. How can someone, whether a fellow employee or a customer, connect with you without knowing your name?

There are so many reasons to be wearing a name tag.

When working, name tags help provide security and a sense of belonging. They also help those around you to know who you are and if you can help with something they might need.

Another reason to wear a name tag is demonstrated by this poignant, albeit brief, interaction.

“This morning, I was at the local coffee shop. The young lady who prepared my coffee was wearing a name tag, and I was able to thank her by using her name. I could tell this made her feel good and appreciated.”

Using a person’s name shows that you have gone out of your way and taken the time to make a personal connection to them. Remember, business is not only about selling or making money. It’s about connecting with those around you. Without a personal connection, no goods or service are shared. Nothing will happen. Once that connection has been made, you can form a trusted relationship.

Name tags make every connection emotional and personal. It causes people to remember with whom they are doing business. It sets an individual apart and makes them feel special. And it’s the best way to get someone’s attention.

Shop different name tag types today!

Classic Name Tags

Logo Name Tags

Reusable Badges