Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

Four Favorite Name Tag Features

Name tags and name badges have a controversial past, but there is no reason to have a fear of name tags. Here are four name tag features to overcome that fear.

Some people believe that name tags are useful for businesses and others believe that name badges block individuality and are becoming obsolete. In either case, most people can agree on one thing, name tags and name badges can help when trying to identify people in large groups and in certain surroundings.

using logos as name tag features and name badge featuresFirst, and the most obvious, providing identification. One of the most important name tag features is that they reinforce someone’s identity. When a retail employee wears a name tag with a company name or logo clearly visible on it, that name badge becomes a subtle form of advertising and it reinforces that company’s brand into the minds of any customers.

The second name tag features, and maybe a little less thought about, is security. Name badges make it easier for employees to recognize those who might not belong. As an example, if an employee is accustomed to seeing his or her fellow employees with name tags, an abnormality would be spotted easier. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately spotted to help maintain the company’s security.

adhesive name badges provide name tag features such as quick identificationThird, providing an immediate relationship with the viewer. While this is a more subtle use of a name badge, it is just as important as other reasons to use a name tag. Name badges worn at a school reunion help attendees to locate old friends and job memories. They are great for ice-breakers and other games that might be played at such an event. Name tags allow someone to be easily identified and give information on who that person is, such as a title or department that said person might work in. Several surveys have discovered that customers prefer interacting with employees that wear name tags.

Last, but not least, is professionalism. This is probably the second most thought of name tag feature. Business name tags subtly encourage the wearer to maintain some professionalism while being worn. Sometimes it is easy for employees to forget where they are, but by adding a name badge or name tag, this is less likely to happen. While there is nothing wrong with having a casual working environment, a name tag will ensure a certain amount of professionalism.

So, don’t be afraid of the ever elusive name tag. They are your friend and can be very useful in many situations. They should never be overlooked.

Thank You and Happy New Year Wishes

As we come to a close of this great year, Coller Industries has to send a thank you to the most important aspect of our company: you, the customer.

We have seen growth in our company in many ways, and we have many people to thank for that. First, we have seen our website www.nametag.com go mobile and provide access to so many others that may have not seen it before. We have seen growth in sales and in repeat clients. We are ever so grateful for that!

speedy badges reusable name badgesWe have also seen growth in our inventory. Earlier this year we were able to roll out our Speedy Badges and offer those to our clientele. Speedy Badges are so easy to use and come in three different colors. They are simple to assemble and are fully reusable. And, they have been a huge hit!

We have seen growth inside our company as well. We have a strong Customer Service Department who is ready and available to assist in any need a customer may have. They are a wonderful addition to our company. And, as customer service is our main goal, we want and need to make sure that our customers are happy with our products and that they match to the customer’s needs. Our Customer Service Department sees to that need and fulfills it with flying colors.

Production and Shipping also do a wonderful job with making sure all orders are produced and shipped appropriately and in a timely manner. Again, they assist with making sure that our customer’s needs are precisely met.

We have also seen growth in our Marketing and other departments. Marketing has made our website fully mobile and is working on other things to make sure that you, as our customer, are highly satisfied. Our first goal is to see that our customers are happy and satisfied with our products and that all needs are met when seeking personal identification products.

We would like to thank all of our wonderful customers for an outstanding year! You are the reason we are in business and we want to acknowledge that. And with that thank you, we also wish you a wonderful and happy New Year!

thank you and happy new year to all our customers

Donation Spotlight: An Infinite Mind

Donations are a wonderful way to celebrate the holidays.

They are also a great way to highlight our customers; especially our repeat customers. An Infinite Mind is no exception to this. Coller Industries has had the pleasure of working with An Infinite Mind for the past six years and enjoys supporting their cause. While a simple donation of name badge holders may seem small, it means a great deal to the recipient. “We are very appreciative of the continued support of Coller Industries. It not only means a lot to me personally but also to our attendees to know someone cares about this cause,” says Jaime Pollock, Founder and Director of An Infinite Mind.

An Infinite MindAn Infinite Mind works with adult survivors of childhood abuse who have dissociation and DID (Dissociative Identity Disorder). They are a non-profit organization that educates and advocates for these adult trauma survivors. They offer workshops, support groups and supportive therapies to improve the lives of these survivors. An Infinite Mind also holds an annual conference for these survivors, their loved ones, and mental health professionals.

“The conference is priced to cost in order to keep it affordable to all who want to come. With the continued generous donations from Coller Industries, we are able to keep our costs low, which in turn keeps the cost of the conference low,” Pollack graciously said.

Vinyl Badge Holders: 2.25x3.5 inches
woven badge lanyards
badge holder paper inserts

 

As part of this conference, Coller Industries provided a donation of badge holders, inserts and lanyards. These items will be used for volunteers, speakers, and attendees during the “Healing Together” conference. “The conference is private and secure so if a person does not have the coveted name badge, they cannot enter. The name tag is a very important piece of the conference,” said Pollack.

In the past, Pollack described An Infinite Mind as a dedicated and hard-working organization. “We’re very passionate about this cause,” she added. Here’s a hats-off to our friends at An Infinite Mind!

an infinte mind donation
an infinite mind donation

4 Important Reasons To Use Name Tags

name tags laser engraved plastic metal reusable name badgesIn any business, name tags help to build a corporate identity and help employees and customers to interact with one another.

Company name badge use seems to have taken a popularity dip recently. However, there are still significant benefits to wearing and using name tags and name badges. Personal identification can be used in marketing a company or business as well as provide security, identification and many other positive benefits. Here are few reasons to utilize name tags and name badges in the work place.

laser engraved metal with logo two color name tags name badgesIdentify Employees and Volunteers to Each Other: Sometimes, especially in larger companies, it can be difficult to remember everyone’s name. By wearing name tags, or other personal identification, newer employees and other team members in the company can easily recognize each other. Name badges also provide accountability to employees as once a name tag is worn, it requires the wearer to accept responsibility for his/her actions.

Build Company Recognition: Corporate branding is a rising trend and doesn’t look like it will peak any time soon. By adding a business or organization logo to a name tag, every employee or volunteer will be identified quickly and easily. While name tags and name badges are typically used in only an office or retail setting, inevitably they will be left on when going to lunch or even on the way home. A company’s name and brand will be advertised quickly in the world when employees continually wear their name tags in public. This type of branding can also be beneficial to advertise special promotions, sales or events.

adhesive name badges reusable name tags name badgesConversation Starters: Name tags are a great way for customers and consumers to start up conversations with employees or volunteers. Name badges let the customer know exactly who there are working with from the first moment they meet your employee. Personal identification provides and easy way for customers to identify these employees or volunteers. If a customer has a question or requires assistance, they will know exactly who to ask for help.

photo id identification name tags name badgesProvides Security In Offices and Retail Settings: When staff, volunteers and visitors are required to wear name badges or name tags, everyone can be quickly identified and acknowledged whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

While personal identification doesn’t seem to be as common as it once was, name tags and name badges will always have a significant place in any work environment. By utilizing name tags into a company’s culture, consumers and customers will be able to relate better to the company’s brand. Name badges eliminate any barrier between the customer and employees, so try adding these to your company today!