Connecting with Customers

The H2H experience should be available to all customers. What we mean by this is human to human connections. Connecting with customers should be the focus of every business. Over the past while we have become disconnected.

As humans, we crave experiences that connect us with others. Throughout this year, those connections have turned online and have become a little less human. So, how do we revert to that constant human interaction we naturally crave while still existing in our ever-changing world?

Part of the solution to this issue is becoming more approachable. While you and your company may have already been in a position of trust, people need to feel that they can still trust you and your services. Now the question is, how do you gain that trust and become more approachable.

How a Name Tag Boosts Your Approachability

Name tags have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. Some people wear them at conferences, business luncheons or sporting events. In short, many people wear name tags for different reasons.

Name Tags for Connecting with Customers

From using custom shapes to including photos on identification for your employees, we have just the solution for your needs of connecting with customers. Check out these products and tips for making them work for you.

Approachability is a trait that most people believe they have, but few actually do. It’s important to be approachable because when you put people at ease, you enable them to think and do their best in your presence. It’s an essential professional skill that only gets more important as you ascend the ladder into leadership positions and is expected of managers by their employees.

Full Color Name Tags

If you need something that will sport your brand (business logo) and an employee’s name, search no further than these fun, colorful tags. With full color printing, the sky is the limit to what these can do for you. They are our only name tag that provides vibrant, colorful printing so you can fill them with everything you need for your business to stand out.

Reusable Name Badges

For a temporary option, these badges can be reused with easy to use printable inserts or added labels. You can design your badges to meet any need and then change them with ease when the time comes for a new look or new employees. They are also ideal for seasonal and temporary workers.

Photo ID Badges

Adding photos to name tags increases security and provides trust among employees and clientele. Each photo ID can support up to five lines of text along with an employee’s photo. So, now you can conquer the rest of your customers’ needs.

Custom Shape Name Tags

Do you need something that will truly make you stand out in a sea of competitors? Try a custom shape for your name tags! Whether you try a circle, a house or a fully-customized shape to match your business, these name tags say it all.

connecting with customers is easier with custom shaped name tags

PRO TIP: Add badge ribbons to name tags when you need to distinguish employees, visitors and other VIPs in your business.

By providing name tags for your employees, you are making them more approachable. And, once they are approachable, you re-humanize them. Isn’t that what we all need right now? More human interaction translates into more sales and service requests for your business. This, in turn, will translate into that trust you need to keep your business going.

So, get your name tags (approachability included) to keep up your connecting with customers and providing them with that needed human touch. Now you can get back to doing what you do best: your business.

Change Your Life with a Name Tag

Name tags won’t just change your life; they will affect everything around you.

Considering all of the elements in a name tag, changing your life is the least this tool will do. Name tags reach much further than just providing someone with your name. Adapted from Scott Ginsberg, here are just a few ways your life will change for the better.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature,” Scott Ginsberg.

A Name Tag Is A Permission Slip

Wearing a name tag is an invitation to friendliness. It’s a way to open up to others and overcome your personal walls. Sigmund Freud discovered that a person’s name is the single context of human memory most forgotten. So, wearing a name tag means one less name people have to worry about remembering.

Because name tags are permission slips, they encourage engagement. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag.

A Name Tag Is An Engagement Tool

The hardest part about conversations is getting the ball rolling. That’s why names are so great. They are the basic building block of conversation. The sooner you know people’s names, the sooner you feel comfortable around them.

And the sooner you let another person know your name, the better off you will be. Name tags provide that ice-breaker instantaneously.

A Name Tag Is An Equalizer

By wearing a name tag with just your first name, you make it easier for people to connect with you. Others are more apt at finding common ground. Everyone has a first name! When name tags are worn with just your first name, you successfully level the playing field.

A Name Tag Is Non-Threatening

Others can choose to ignore you, but there you are with your name out for all to see. Whether people say hello or just walk by, you’re still being friendly. In this sense, a name tag isn’t imposing on others. It is inviting them to get to know you. And it provides necessary change in your environment for others to trust you.

“Wearing a name tag hasn’t created my identity; it’s revealed it. The name tag excavated and amplified who I always was as a person. It enabled me to continue becoming the person I was in the process of becoming,” Scott Ginsberg.

A Name Tag Is A Sacrifice

Sure, you feel dumb when wearing a name tag. It’s uncomfortable. But think about how many people whose lives you just made easier. Like the guy who’s been working down the hall from you for six years but didn’t know how to spell your name until now. (Or) the shy person across the room who didn’t have the courage to walk up and say hello until now. (How about) the new yoga teacher who had thirty new students, yet only 29 new names to memorize. Whew! How are you practicing mini-sacrifices each day to make other people’s lives (even a LITTLE) easier? What comfort are you willing to forego?

Wearing a name tag stretches your personality. It makes you come out of your shell and your comfort zone. And, in turn, it helps others to do the same. Sure, it might be scary and uncomfortable at first, but think about the impact you have on others by immediately disclosing your name.

Name Tags and The Power of Being Relatable

What does being relatable have to do with name tags?

To answer this question, we first must be able to understand what relatability means.

As presented by Ira Glass and quoted by Rebecca Mead in The New Yorker, “Relatability has become widely and unthinkingly accepted as a criterion of value, even by people who might be expected to have more sophisticated critical tools at their disposal. The contemporary meaning of “relatable”—to describe a character or a situation in which an ordinary person might see himself reflected—first was popularized by the television industry.”

In layman’s terms, relatable means enabling a person to feel that they can relate to someone or something. Being relatable makes it possible to understand, like, or have sympathy for because of similarities to oneself or one’s own experiences.

Now that we have that understanding, what does relatability have to do with name tags?

Scott Ginsberg, the Name Tag Guy, said, “the first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

Name tags make people approachable. By helping people to connect your name with your face, customers and clients will be more comfortable with your business. And, your employees, in turn, will be loyal to your business and their interactions with your customers.

Loyalty goes for all customers. Everyone enjoys a good customer service experience. When they can purchase the product they are looking for from a friendly and relatable person, they are more likely to repeat their business. And it’s free advertising! People are more apt to share their experience with others who will, in turn, enjoy the benefits your business has to offer.

The biggest hurdle you will face while finding relatability is humanizing the people in your business. Name tags are the key to this issue. By providing that visible name, you allow your brand and reputation to speak for themselves!

As Ginsberg says, “Your name tag is your best friend for several reasons. First of all, a person’s name is the single context of human memory most forgotten. And people are less likely to approach you if they don’t know (or forgot) your name. Secondly, it’s free advertising for you and your company. Third, name tags encourage people to be friendly and more approachable.”

The Importance of Wearing A Name Tag (Part 3)

Is it necessary to wear a name tag? (Part 3 of 3)

“If everybody wears name tags, no more fighting, no more intolerance and no more disrespect.”

~Scott Ginsberg~

Name tags are part of many people’s daily lives. They are worn at department stores, restaurants and many other places in order to identify the wearer to the patrons of these establishments. Pulling from the definition of a name tag: it is an identification label worn as a means of showing one’s name and/or affiliation.

Scott Ginsberg has come up with a philosophy about wearing these name tags. “Everyone should wear name tags, all the time, everywhere, forever.” Scott is The Name Tag Guy. He is the only person in the world who wears a name tag 24-7. He has taken this simple idea and turned it into a business and his adventures have earned him recognition as “The World’s Foremost Expert on Name Tags.” Scott has written several books on approachability, marketing, branding, leadership, creativity and business strategy. He also speaks about these topics.

“A few years ago I gave a speech to a group of individuals with disabilities. I was terrified. I thought the message would go completely over their heads. And I assumed that their intelligence level would keep them from understanding me. I was wrong. They loved it. Best audience I’ve ever had. Afterward, a young man from the front row ran up to me with a huge smile on his face. And although his mental condition made it very difficult for him to speak, he placed his hand on my chest and said: ‘It’s not the name tag; it’s the heart behind it.’ Just because someone is broken doesn’t mean they can’t teach you.”

These special people taught Scott a great lesson and everyone else can learn the same. Name tags may be a standard in many places, but they are unique. They present you in a way that is very specific to you. No one else can take credit for you, except you. So, in answer to the original question, YES! It become necessary at a point in everyone’s life to wear a name tag.

Whether it’s for professional or social reasons, name tags will always play an important role in your life. To quote Scott, “Through the basic unit of self-disclosure, we reduce the social distance between each other. We don’t have to snap our fingers to get someone’s attention. We just say their name and start engaging. The name tag is a conversational entry point. It’s an interactional accelerator. Permission granted, socialization ensues and the lines of communication are sparked open.”