Name Tags and The Power of Being Relatable

What does being relatable have to do with name tags?

To answer this question, we first must be able to understand what relatability means.

As presented by Ira Glass and quoted by Rebecca Mead in The New Yorker, “Relatability has become widely and unthinkingly accepted as a criterion of value, even by people who might be expected to have more sophisticated critical tools at their disposal. The contemporary meaning of “relatable”—to describe a character or a situation in which an ordinary person might see himself reflected—first was popularized by the television industry.”

In layman’s terms, relatable means enabling a person to feel that they can relate to someone or something. Being relatable makes it possible to understand, like, or have sympathy for because of similarities to oneself or one’s own experiences.

Now that we have that understanding, what does relatability have to do with name tags?

name tags will make anyone more relatable and approachable

Scott Ginsberg, the Name Tag Guy, said, “the first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

Name tags make people approachable. By helping people to connect your name with your face, customers and clients will be more comfortable with your business. And, your employees, in turn, will be loyal to your business and their interactions with your customers.

Loyalty goes for all customers. Everyone enjoys a good customer service experience. When they can purchase the product they are looking for from a friendly and relatable person, they are more likely to repeat their business. And it’s free advertising! People are more apt to share their experience with others who will, in turn, enjoy the benefits your business has to offer.

name tags and approchability make your business more relatableThe biggest hurdle you will face while finding relatability is humanizing the people in your business. Name tags are the key to this issue. By providing that visible name, you allow your brand and reputation to speak for themselves!

As Ginsberg says, “Your name tag is your best friend for several reasons. First of all, a person’s name is the single context of human memory most forgotten. And people are less likely to approach you if they don’t know (or forgot) your name. Secondly, it’s free advertising for you and your company. Third, name tags encourage people to be friendly and more approachable.”

The Importance of Wearing A Name Tag (Part 3)

Is it necessary to wear a name tag? (Part 3 of 3)

Scott Ginsberg name tags name badges approachability

“If everybody wears name tags, no more fighting, no more intolerance and no more disrespect.”

~Scott Ginsberg~

 

Name tags are part of many people’s daily lives. They are worn at department stores, restaurants and many other places in order to identify the wearer to the patrons of these establishments. Pulling from the definition of a name tag: it is an identification label worn as a means of showing one’s name and/or affiliation.

Scott Ginsberg has come up with a philosophy about wearing these name tags. “”Everyone should wear name tags, all the time, everywhere, forever.” Scott is The Name Tag Guy. He is the only person in the world who wears a name tag 24-7. He has taken this simple idea and turned it into a business and his adventures have earned him recognition as “The World’s Foremost Expert on Name Tags.” Scott has written several books on approachability, marketing, branding, leadership, creativity and business strategy. He also speaks about these topics.

“A few years ago I gave a speech to a group of individuals with disabilities. I was terrified. I thought the message would go completely over their heads. And I assumed that their intelligence level would keep them from understanding me. I was wrong. They loved it. Best audience I’ve ever had. Afterward, a young man from the front row ran up to me with a huge smile on his face. And although his mental condition made it very difficult for him to speak, he placed his hand on my chest and said: ‘It’s not the name tag; it’s the heart behind it.’ Just because someone is broken doesn’t mean they can’t teach you.”

adhesive name badge name tagThese special people taught Scott a great lesson and everyone else can learn the same. Name tags may be a standard in many places, but they are unique. They present you in a way that is very specific to you. No one else can take credit for you, except you. So, in answer to the original question, YES! It become necessary at a point in everyone’s life to wear a name tag.

Whether it’s for professional or social reasons, name tags will always play an important role in your life. To quote Scott, “Through the basic unit of self-disclosure, we reduce the social distance between each other. We don’t have to snap our fingers to get someone’s attention. We just say their name and start engaging. The name tag is a conversational entry point. It’s an interactional accelerator. Permission granted, socialization ensues and the lines of communication are sparked open.”