Influencing Identity - Page 41 of 54 - by Coller Industries Incorporated

Name Tag Deadly Sins – Part 2

“Your name tag is your best friend for several reasons. First of all, a person’s name is the single piece of personal information most often forgotten, and people are less likely to approach you if they don’t know (or have forgotten) your name. Second, it’s free advertising for you and your company. Third, name tags encourage people to be friendly and more approachable.” ~ Ivan Misner, the “Father of Modern Networking”

name tag name badge Ivan Misner, the "Father of Modern Networking" seven deadly sins of ineffective name tags

The Seven Deadly Sins of Ineffective Name Tags

Last week we covered four of the seven “deadly sins” of ineffective name tags presented by Scott Ginsberg. This week, the remaining three “deadly sins” that make name tags ineffective; and what to do to make them more effective in your branding practices.

*This list is adapted from Scott Ginsberg, The Name Tag Guy.

Fifth Sin: Placement

Name tag placement serves a different purpose depending on the event or function it is being used for. For example, if the name tag is placed on the right side, it is visible when meeting new people or greeting others with a handshake as it becomes parallel with the viewers line of sight. Another example is if the name tag is placed on the left side, it is more visible to those who are approaching you from an opposite direction. The first example is great for corporate meetings and other office events. The second example is best for large conferences or conventions.

Sixth Sin: Presence

While this typically refers to placement as well, this is more than just wear on your clothing you should wear your name tag. When choosing the placement, you want to make sure that the viewer will have maximum eye contact as well. So, don’t wear your name tag on your right pants pocket, but rather on your collar bone where it will be visible to whomever you are speaking with. “The most effective location is two to three inches below your collar bone on whichever side most appropriate for your function,” says Scott.

Seventh Sin: Maximization

To make the greatest or fullest use of a name tag, make sure to utilize all blank space. Use a large font so that the name is visible from a distance. Make sure that any blank space that is left is necessary. “Think of your name tag as your ‘front porch.’ It invites people. It makes them feel comfortable. And, it initiates conversations that transform strangers into valuable connections,” said Scott. And indeed, a name tag is a piece of real estate that will help in any personal or business branding.

By avoiding these final three “deadly sins” your name tag will become more efficient and, as Scott always says, you will improve your approachability!

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Name Tag Deadly Sins – Part 1

The Seven Deadly Sins of Ineffective Name Tags

*This list is adapted from Scott Ginsberg, The Name Tag Guy.

“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others,” Scott Ginsberg is known for saying.

So, what’s the trick to making sure that your name tags makes you approachable? Follow these first four attributes as set forth by Scott from “The Seven Deadly Sins of Ineffective Name Tags.” *Follow up will come next week with the remaining three.

First, size: Have you ever been in a situation where someone is squinting and staring directly at your chest or other area desperately trying to make out tiny letters on your name tag? “This is self defeating, embarrassing and actually works to decrease your approachability,” says Scott. A name tag should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Try and make the font as big as you can, also avoid cursive, script or other fancy writing styles.

Second, color: The most effective background color for a name badge is white. While having an outline in a bright color does grab attention to the wearer, make sure the background is stark white for visibility. By doing so, this allows maximum visibility for a logo, your name and, if necessary, your position within your company. All font should be either black or dark blue ink. “Fashion must be outweighed by your name tag’s approachability and visibility!” exclaims Scott.

Third, turnaround: One frustrating name tag problem that people face is “the name tag turnaround.” No name; no logo; no company; just the blank back of the name badge. This happens especially when the name tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround” (a phrase coined by Scott), make sure to always write the exact same information on both sides.

Fourth, clutter: “Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name must be the focal point, whether it’s the name of the person or the name of the company, those are the two most important pieces of information,” says Scott.

By avoiding these first four “deadly sins” your name tag will become more efficient and, as Scott always says, you’ll improve your approachability!

Introducing: Pantone Color of the Year

Pantone Color: What is it and how do we use it here at Coller Industries?

Every year since 2000, Pantone has released a “symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.” This color selection becomes more prominent throughout each year following the announcement, and is mostly seen in home décor, fashion and other similar areas.

And, for the first time in Pantone’s history, they have released a two-color scheme as the Color of the Year 2016; welcome Rose Quartz and Serenity!

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

In a webinar presented by Laurie Pressman, VP of the Pantone Color Institute, she expressed the means by which Pantone chooses the annual color release. “These colors are emotionally reflective of a social mindset,” explained Pressman during the webinar. “They truly are reflective of the tranquility and inner peace that consumers are looking for.”

While Name Tag, Inc. doesn’t specifically take part in Pantone’s yearly celebration of the Pantone Color of the Year release, we do accept its importance.

However, as a personal identification provider, Name Tag, Inc. is limited to how these colors might be expressed. While one simply cannot buy a metal name badge in Serenity or Rose Quartz, a plastic full color name tag may be purchased. The reason for this is how they are produced.

Full color name tags are printed using a thermal transfer process to capture a logo in crisp and bright full colors. This process enables the customer to print a logo or background color to extend off the edge of the name tag (bleed).

Another way to utilize the Color of the Year is to order a UV Color Logo on either a name tag or a name plate. Both items will use a full color process that leaves a quality, high resolution image with bright colors and gradients.

Here is a side note for color matching:

Pantone Matching System (PMS) colors are the best way to let us know what colors are expected. Name Tag, Inc. will make reasonable efforts to match provided PMS colors. However, due to restrictions and limitations in the production processes, we are unable to guarantee color matching. Hot-stamping, engraving and surface colors are also limited to available materials, and variations and environmental factors in such preclude any color guarantee.

Four Favorite Name Tag Features

Name tags and name badges have a controversial past, but there is no reason to have a fear of name tags. Here are four name tag features to overcome that fear.

Some people believe that name tags are useful for businesses and others believe that name badges block individuality and are becoming obsolete. In either case, most people can agree on one thing, name tags and name badges can help when trying to identify people in large groups and in certain surroundings.

First, and the most obvious, providing identification. One of the most important name tag features is that they reinforce someone’s identity. When a retail employee wears a name tag with a company name or logo clearly visible on it, that name badge becomes a subtle form of advertising and it reinforces that company’s brand into the minds of any customers.

The second name tag features, and maybe a little less thought about, is security. Name badges make it easier for employees to recognize those who might not belong. As an example, if an employee is accustomed to seeing his or her fellow employees with name tags, an abnormality would be spotted easier. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately spotted to help maintain the company’s security.

Third, providing an immediate relationship with the viewer. While this is a more subtle use of a name badge, it is just as important as other reasons to use a name tag. Name badges worn at a school reunion help attendees to locate old friends and job memories. They are great for ice-breakers and other games that might be played at such an event. Name tags allow someone to be easily identified and give information on who that person is, such as a title or department that said person might work in. Several surveys have discovered that customers prefer interacting with employees that wear name tags.

Last, but not least, is professionalism. This is probably the second most thought of name tag feature. Business name tags subtly encourage the wearer to maintain some professionalism while being worn. Sometimes it is easy for employees to forget where they are, but by adding a name badge or name tag, this is less likely to happen. While there is nothing wrong with having a casual working environment, a name tag will ensure a certain amount of professionalism.

So, don’t be afraid of the ever elusive name tag. They are your friend and can be very useful in many situations. They should never be overlooked.

Thank You and Happy New Year Wishes

As we come to a close of this great year, Coller Industries has to send a thank you to the most important aspect of our company: you, the customer.

We have seen growth in our company in many ways, and we have many people to thank for that. First, we have seen our website www.nametag.com go mobile and provide access to so many others that may have not seen it before. We have seen growth in sales and in repeat clients. We are ever so grateful for that!

We have also seen growth in our inventory. Earlier this year we were able to roll out our Speedy Badges and offer those to our clientele. Speedy Badges are so easy to use and come in three different colors. They are simple to assemble and are fully reusable. And, they have been a huge hit!

We have seen growth inside our company as well. We have a strong Customer Service Department who is ready and available to assist in any need a customer may have. They are a wonderful addition to our company. And, as customer service is our main goal, we want and need to make sure that our customers are happy with our products and that they match to the customer’s needs. Our Customer Service Department sees to that need and fulfills it with flying colors.

Production and Shipping also do a wonderful job with making sure all orders are produced and shipped appropriately and in a timely manner. Again, they assist with making sure that our customer’s needs are precisely met.

We have also seen growth in our Marketing and other departments. Marketing has made our website fully mobile and is working on other things to make sure that you, as our customer, are highly satisfied. Our first goal is to see that our customers are happy and satisfied with our products and that all needs are met when seeking personal identification products.

We would like to thank all of our wonderful customers for an outstanding year! You are the reason we are in business and we want to acknowledge that. And with that thank you, we also wish you a wonderful and happy New Year!