A Writer & 5 Tips on Name Tags

A writer often uses a name tag to stand out from the crowd.

First off, why does a writer need a custom name tag? They’ll get a name tag when they go to the convention, the kind you peel off and stick on your shirt. And writers don’t make much money as it is. So why buy a personalized name tag?

The answer is the first and most important reason why writers should wear custom name tags at conferences and conventions.

1. It adds to your brand.

Every author is his or her brand. Your goal is to stand out from the millions of traditional, indie and aspiring writers out there. And, a name tag can contribute to your brand in multiple ways. The font and color can match the genre you write, or it can reflect your writing voice. Even if you decide to stick with a black and white name tag that says your name in a simple font, it still contributes to your brand.

2. It spares readers embarrassment.

No one likes to feel uncomfortable or embarrassed, and while readers may remember your books, they won’t always remember your name. Readers read (duh!) a lot of books by different authors. And, readers don’t often look at your photo on the back leaf of your hardcover novel to memorize your face. So wear a name tag to help readers remember who you are and spot you at conventions.

3. It makes you more approachable.

When people don’t know or forget your name, they are less likely to approach you. By wearing a name tag, you make it easier for people to talk to you. You’ll seem more friendly and open to conversing with strangers when you have your name pinned or clipped to your chest. Approachability is key to networking, and networking is why you go to conventions, right? So make yourself more approachable with a name tag.

4. It looks professional and makes an excellent first impression.

In business settings, a name tag is much like a suit and tie (or a pencil skirt); you look professional when you wear it. It gives the impression that you take your job as a writer seriously. By wearing a professional name tag, you stand out from other writers. And, you make a better first impression when meeting agents and editors.

5. It helps editors and agents remember you.

Editors and literary agents meet writers all the time. Not only do they meet authors at conventions, but they also receive hundreds of queries and submissions every week. Embed your name in their memory with a custom name tag that represents who you are as a writer. If you write horror, and you have a black or red name tag with a scary font, an agent is more likely to distinguish you from all the other horror writers they’ve met. And, a cool custom name tag tells editors and agents that you’re a fun person to work with, and that gives them an incentive to look at your manuscript.

Stand out from the crowd!

A professional, custom name tag can help set you apart from other writers and make you more memorable. Custom name tags can include your own logo or a stock logo. Other helpful marketing tools include a name plate or, if you don’t like wearing name tags, a badge holder with a paper insert and a lanyard. Whatever personal identification items you want, they can help you market yourself as a writer wherever you go.

Families, Donating & Name Tags

Donating to our customers is an excellent way to express our community support!

We’re at it again! Our newest donation was to Barren Heights. Donating our time and goods to those in our community is something in which Coller Industries takes pride. We love helping out where we can.

Darlene Schuff, Ministry Operations Manager at Barren Heights, said, “Barren Heights’ vision is to create more compassionate communities through families serving families. Together, we strive to show love to these families, so they know they are never alone.”

Barren Heights retreat is nestled atop the gently rolling hills of Allen County Kentucky, near Barren River Lake. The organization is unique in that they are the only camp in Kentucky to provide a no-cost experience to the entire family of a disabled child and they involve volunteer host families.

Barren Heights

Our mission is to love and encourage families. We do this primarily by providing free mini-vacation style weekend retreats and hosting community outreach events for families with physically or developmentally disabled children.

Our vision is to create more compassionate communities through families serving families with the love of Christ and led by the Holy Spirit to further the Kingdom of God.

We donated plastic, laser engraved name tags.

These custom plastic name tags are a great way to present your business logo. And they build an excellent reputation with your clientele. Laser engraved name tags are made from a two-color, plastic material so both the text and the logo will be the same color.

“Thank you again for helping us out,” said Schuff. “Our retreats are completely free to families with children who have disabilities or special needs. So every donation makes a huge difference.”

Each donation we make is something that helps us stand out from our competition. And every time we donate, we are grateful for the opportunity to share back into our community. We are thankful for organizations such as Barren Heights.

Neighbors, Donations and Name Tags

Our customers are amazing!

And, once again, we’d like to say thank you to them by highlighting our most recent donations. Coller Industries prides itself on our contributions to our community. Donations to repeat customers make our work completely worth it.

Neighborhood House’s mission is to provide quality, affordable day care and supportive services to children and older adults based on their ability to pay. Preschool, afterschool, and summer programs for children and supervised care for adults are available to low-income families on a sliding fee scale, which determines the cost of care based on household income. Since opening our doors in 1894, Neighborhood House has remained committed to supporting low-income families in their efforts toward self-sufficiency and enhancing their quality of life.

Molly Neral, the Development Coordinator at Neighborhood House, said, “Name tags were donated to help our organization keep costs down while enhancing brand standards and brand visibility. They are used primarily for Tent Party, our largest event fundraiser of the year. They are to help differentiate committee, board, and staff members for guests.”

Logo Name Tags

Engraved in plastic, these name tags come in a variety of colors. Each name tag featured someone’s name, title and the Neighborhood House logo. These name tags are a great representation of how versatile Coller Industries’ products are. Each name tag is individually inspected to make sure it meets our quality standards. After that, we then send them to the customer.

No matter the choice for a logo name tag, it will always meet our high-quality standards. And it is sure to match exactly what our customer needs.

“The event was wonderful, and the name tags look great!” said Neral. “Thank you so much again for this incredible donation! The event these name tags were used for was a record-breaking year for Neighborhood House with funds raised!”

We are grateful for organizations such as Neighborhood House. All of our donations are sincerely something that helps us stand out from our competition.

Corporate Gifts Worth a Wow

corporate gifts help to sustain relationships and deepen the personal connection between businesses and clients

Showing appreciation with corporate gifts for your customers, clients, and employees can be simple. And most importantly, it does not have to be a mundane gift. We all have several promotional mugs, t-shirts, and other items that we receive as thank you gifts. So, what makes you stand out from your competitors?

Deciding on a product to give can be a difficult choice. And at this time of year, it is important to start thinking about corporate gifting. Not only is gift giving one of the best ways to improve office morale and grow and maintain your business, but it has also become expected to be a way to acknowledge a working relationship.

Providing corporate gifts is an opportunity to connect with your clients, strengthen employee ties and share your holiday cheer. Recruiting, retention and business development are three great reasons to give a gift. But don’t just give a gift because you think someone expects it. Give because you want to maintain these relationships.

Corporate Gifts are for Everyone

While fruit baskets and other homemade treats are enjoyable, make them unique to the receiver. So, what are you giving this year? How about something personalized! From custom shaped name tags to executive desk wedges, find and create something that will truly make your employees and clients feel like you care. Not only do we have the best ideas for corporate gifts this year, but we can also help you personalize them.

Whether it is a new name tag for you, a desk wedge for your associates or other personal identification products for your clients, custom made gifts are always appreciated. And we are sure to have the right gifts for your needs.

Executive Desk Wedges

use executive name wedges for your corporate gifts this year

These fancy name plates are perfect for showing how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful executive desk wedges will show how much you care. Whether you give one for your corporate gifts or buy one for yourself, the professional quality reflects the excellence you demand from yourself and your company.

Choose from six wedge styles and add your personalized metal name plate. Engraving names, titles and even short sayings will show everyone on your corporate gift list how much you care. Choose a plate color and font that fits your recipients perfectly, and present them with a gift they will never forget.

Acrylic Desk Blocks

Crystalline acrylic desk blocks make beautiful corporate gifts for your colleagues or clients. Does your vice president have a favorite quote? Make them a unique acrylic desk block that they will proudly display. What about your customer service department? Do they need new name plates? Whatever the department or work environment, personalized gifts will make a difference.

The clear, inch thick name blocks have an optional black backing, making the engraved text stand out. Select whether the text is laser engraved on the front or the back. Front engraving may include white, gold or silver colored filling. With many font options, customize one or two lines of text however you want.

Custom Plaques

Give the gift of recognition with award plaques. They are made of quality materials and have natural grain patterns. Each plaque is made from high quality wood and comes with unique designs. And, these custom plaques come in many different colors and finishes to choose from. With the same custom options for each plaque type, there is no limit to how you can put this award to good use.

Give customized plaques for recognition.

Shop for your corporate gifts:

EXECUTIVE WEDGES

ACRYLIC BLOCKS

CUSTOM PLAQUES

Don't forget the custom ribbon rolls for your corporate gifting this year.

PRO TIP: Don’t forget the ribbons!

Wrap ribbon rolls around an award plaque or use a rosette ribbon as a unique way of presenting a desk wedge. But, no matter your personalized ribbon choice, your colleagues are sure to love your corporate gifts this year. Recognize each employee for a job well done this year with a specially wrapped gift and some branded, personalized ribbon!

Getting Your Brand Noticed

A company’s brand represents its past (what it did to obtain devoted consumers), present (what it is now) and future (what it wants to become). It can also be stated that a brand represents its values (past), mission (present) and vision (future). Define your brand to establish your company as an industry leader and key influencer.

The American Marketing Association defines a brand as, “A name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.”

A brand helps develop a strong feeling of trust between those involved and plays a big part in raising a company’s standing. Properly branding a company allows it to stand out from competitors and realize its business potential. It also lets the consumer know what they can expect from that company. After all, when it comes to a brand, standing out is the primary goal.

Logos and Branding

Entrepreneur Magazine defines branding as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” The goal of branding is to differentiate the product or company in the marketplace to attract and retain loyal customers.

Branding can be a promise of quality, trust or service. It can be quite the process to get a logo that is easily recognized and brings your brand to the top of the market. By using name tags with logos, your business can make itself more visible to others and open the door to better opportunities and experiences.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Using name tags reflects who you are and humanizes your business to others. Most people tend to judge on first impressions, especially when everyone involved is a stranger. But, if you can make yourself stand out, your business will become recognizable. And it helps to make others around you more at ease.

Name Tags that Will Get Your Brand Noticed

Consistency is key to developing business recognition because the more frequently people see your brand, the more likely they are to remember it. So, branding only works when you use name tags and other identification correctly. Adding your business logo and employee names and titles is essential to establishing consumer trust.

Choose a material and color that best suits your brand. Then, add your logo (engraved or printed) to set your business apart from the competition. Lastly add pertinent information such as employee first and last names. If you choose a style that supports it, you can also add in titles and credentials.

Get your brand noticed and design your perfect name tags.

ADD YOUR LOGO