Influencing Identity - Page 2 of 54 - by Coller Industries Incorporated

Using Your Logo to Say Thank You

You have worked hard on building your company’s brand. It is something that you are proud of and it provides a promise to your customers. No matter what this promise represents (product, service, etc.), always consider your branding in your marketing strategies. And we are here to help you with one part of that brand: your logo.

But first, what is company branding? A company’s brand is what they are, what they want to be and what they aim to become as they build their promise of quality, trust or service.

Customers perceive your brand based on many different factors, your logo being only one of them. The elements in your logo impact your customers and the people around them. So, as you look forward to your holiday sales, keep your logo in mind. After all, a strong logo can make your company more memorable.

Your logo is there to increase the effectiveness and value of your business. And, when people see your logo, it helps customers instantly associate your business with your product or service. Make sure to use your logo frequently in everything you do.

Connecting with Customers: The H2H (human to human) experience should be available to all customers. Connecting with customers should be the focus of every business. As humans, we crave experiences that connect us with others. Part of this is becoming more approachable. While you and your company may already be in a position of trust, people need to feel they can still trust you and your services or product.

Staying Social with Your Logo

We are social creatures who express our feelings by giving gifts. It can be any occasion, such as a birthday, anniversary or even just being thoughtful. Gift giving (and receiving) is an activity that we all enjoy doing. And for businesses, corporate gift giving is an effective way to increase customer and employee retention.

Remember that a happy customer is your greatest asset as a business. Happy customers are also buying customers. Whether it’s goods or services you offer as a company, your customer is there because of how you make them feel. And good referrals happen when your customers are satisfied with those feelings.

From company parties to handing out gifts to customers, corporate gifts can help you build your relationships with those who support your business. More importantly, it allows you to get your logo into people’s hands. Corporate gifting is a simple concept to show appreciation to your professional network and will increase your business opportunities.

First things first: NAME TAGS

Name tags are one of the best ways of informing customers who they are working with, especially when the name tag has a logo on it. So, provide your employees with name tags they can wear as they reach out and make new contacts. This tactic works for all businesses, from retail and sales to corporate and service companies. Name tags are an important part of building an employee to client relationship. So, get your employees helping now with your logo on new name tags.

DON’T FORGET: By providing name tags for your employees, you make them more approachable. Name tags allow your customers to become familiar with those who can help them. They offer a friendly hello to everyone who walks through your door. And they also act like a permission slip to others that you are open to talking to them. This allows immediate engagement between your business and your customers.

Reusable badges, such as Speedy Badges, are perfect for high turnover positions and holiday staff. With printable inserts, they are a quick way to identify all of your employees. Design badges to meet any need, and then change them quickly when the time comes for a new look or new employees.

Get your name tags (approachability included) with your branding engraved along with names and titles to keep up the connection with your customers and provide them with the needed human touch. Now that you have identified your employees, you can get back to doing what you do best: your business.

PRO TIP: Add badge ribbons to name tags when you need to provide special messaging for customers and staff (including thank yous for helping your business grow).

If a picture is worth 1,000 words, a branded gift will leave your people speechless.

How can custom ribbons give immediate benefits and add to your branding? Ribbons adapt well, and they are trendy. Personalized ribbons are your gifting solution, from a simple thank you for a job well done to a larger, ribbon wrapped box of goodies. Plaques and other gifts are a great way for your business to show employees you recognize the work they have done during the year.

An important feature to succeeding as a company is to show that you offer better products and services. Remember, you need to stand out in your market. By using your logo on ribbons, you add extra recognition for your business.

Adding Your Logo to Gifts

Custom branded ribbons on holiday gifts are sure to please customers, employees and others. No matter your gift choice, custom ribbon rolls are the perfect addition to all holiday packages.

Custom Plaques

Use personalized ribbon rolls imprinted with your logo on them when gifting a custom plaque to make a memorable and unique present for the holidays.

Executive Desk Wedges

Make yours the prettiest package they will ever receive by using custom ribbons imprinted with your logo wrapped around an executive desk wedge.

Getting Parents Involved in Education

With a new school year approaching, teachers, students and even parents are getting prepared. Back to school preparation involves various tasks, including getting name tags for your school. From photo IDs for teachers to reusable badges for parent volunteers, these products will help any school run more smoothly. Here are some great resources that we offer that will help improve any educational experience.

When students and staff wear name tags, it becomes easier for them to start up conversations and build connections. Name tags act as quick and friendly introductions and they break down any barriers that occur when new people meet. This creates a warmer and more inclusive atmosphere. By seeing each other’s names, everyone at school can address each other personally. This simple act will create better social interactions and help to promote a sense of belonging among scholars.

While name tags may seem like a small detail, their impact is far reaching. From breaking the ice and opening lines of communication to providing a safe environment and promoting school spirit, name tags create inclusive and supportive environments. By using name tags in schools, everyone can embrace the power of personal connection and help lay the foundation for a more connected education.

How can name tags help parents in a classroom setting?

Name tags are perfect for anyone who frequently volunteers in your school. Use Conference Name Tags and customize them to show who belongs. Security is one of the most important parts of any school setting. These name tags will show who is volunteering so that teachers, students and staff know who they can rely on. You can even add your school’s name, colors and mascot to these badges, so you can make sure that they stay in your building.

Promote a sense of familiarity and encourage open communication channels with new name tags. They eliminate the awkwardness of not knowing someone’s name and facilitate communication, which makes it easier for people to ask for help and engage in meaningful discussions. Whether it’s a student seeking help from a teacher or peers working together on a project, teamwork begins by being able to address each other by name.

Another use for these unique tags is for student identification. Most teachers have so many students that it is hard to remember everyone’s names. Name tags are great helpers that make remembering names easier. Students will love the personalization and knowing there is a specific space just for them. Using these tags can also help students while they get to know each other.

Why should parents customize ribbons for their students?

Any student will consider themselves lucky to get a ribbon customized with them in mind. Customize these ribbons with bright themes and vivid colors; they are great for every student achievement. So, show your approval of a student’s work with these fun, full color ribbons. Or help students feel more confident about themselves as they work through the new school year.

A great place to use these ribbons is at sporting events. Does your school have a field day coming up or a rally for back to school night, and needs awards for all the participants? Honor every student participating with a special ribbon printed with their achievement or other titles.

Another quick use for these wonderful, colorful ribbons is to give them as a bookmark. Have them printed with a saying and an image to make them really special. Give them at a back to school night or award them in class.

The Power of Identification in Schools

From helping to make connections to creating inclusion, name tags and custom products will make everyone feel like they belong and help them to work together.

Badge Ribbons, Photo ID Badges, Lanyards and Volunteer name tags can all be used by students, staff, teachers and parents in any school setting.

Custom Badge Ribbons

Quickly identify students on the first day of school with customized ribbons. Design your ribbons with room numbers and teachers’ names to help students feel like they belong. They are super easy to use, especially with double sided tape that is ready to stick to anything.

Customize Badge ribbons

Photo IDs with Matching Lanyards

Giving teachers and other staff photo identification enhances your school’s safety. Use them with matching lanyards to provide easy visual identification for those who belong within the school. This also makes it easier to quickly identify any outsiders that may come into the school, including volunteers and parents.

shop and match products

Engraved Name Tags

Provide identification for parent volunteers from the moment they walk into your school to the moment they walk out. These easy to use name tags will help students and staff know who they can turn to and that there are parents who are working to be involved in their student’s education. You can also promote school spirit by incorporating school colors on your name tags.

find new name tags

Summer Corporate Event Ideas to Boost Team Morale

Summer is finally here, and for your business, it’s the perfect time to plan events to boost team morale and encourage employee engagement. With the warm weather and longer days, there are plenty of opportunities for outdoor activities and fun team building exercises. Whether it’s a company picnic, a beach day or a friendly sports tournament, these summer corporate event ideas provide businesses with an excellent opportunity to show their appreciation for their employees while fostering a sense of teamwork and camaraderie.

name tag office workshop corporate event ideas — Wear Name Tags During Office Workshops

According to TeamStage, team building collaboration has proven to be a significant factor in job satisfaction and driving employee engagement. Here are some of the most important statistics found.

A fully engaged workforce has the potential to generate twice the revenue.
75% of staff say teamwork and collaboration are crucial to corporate success.
33% of employees believe fostering a collaborative culture leads to increased loyalty.

The warm season presents an excellent opportunity for business teams to organize fun corporate event ideas that can significantly impact workplace culture and boost overall team performance. We’ll delve into why summer is ideal for such events and how businesses can make the most of them to create a positive and engaging work environment with these summer ideas.

Food Events

BBQs, picnics and cook offs are significant events to plan for your business this summer. Food brings colleagues together for a fun time. What’s great about food is that there are so many different types of food worldwide. Try having everyone bring food from their culture and have a cultural potluck.

Ice cream and frozen yogurt are especially great for the summertime. Or if desserts aren’t your thing, then a simple watermelon or pineapple works wonders for cooling off. They’re a sweet treat for those who want to chill out in the sun.

Games

Games are a fun way to boost team morale. There are so many types of games to choose from. From sports to board games, there are many ways for your team to bond. Board games are better for everyone as more people should be able to play. Mini golf is always fun because it’s not a strenuous activity and people of all ages can enjoy it.

Make things even more fun by dividing up teams with unique team badges. Team events and games help build stronger bonds and relationships with your colleagues.

A Vantage Circle article titled “10 Reasons Highlighting the Importance of Team Building” describes some of the many benefits of team building exercises. CEO of Skuuudle, James Rehm, said, “Turning tasks into competition can increase motivation and productivity. Team building exercises foster healthy competition, improves teamwork, problem solving, communication and other skills. These activities provide opportunities for employees to interact and learn from other teams.”

Volunteering and Charity Events

Charity events are a great way to work together for a bigger purpose. You’ll want to research volunteering opportunities near you so you can plan accordingly. You can also run your charity event from your company to raise money for a good cause. Volunteering allows you and your colleagues to feel more connected to the community.

We develop a higher purpose when we volunteer our time and efforts. This also lets your company wear fun and memorable name tags or badges for each volunteer.

mighty badge name tag reusable corporate event ideas

Fairs, Festivals and Concerts

Summer is the perfect time to attend fairs, festivals and concerts. Look into events in your area so your company can coordinate schedules. You could talk to your managers to see if they could cover ticket fees or have discounts on tickets. Once you’ve planned your summer event, your company could provide sponsored lanyards or photo ID badges so their guests know how special the event is.

More Events

Other events you could plan for summer fun include hiking, movie nights or winery/beer garden trips. Plan these events based on what your colleagues are interested in. You want to ensure these activities are enjoyable and uplifting for all participating.

With the arrival of summer, businesses have a chance to not only plan events to increase employee engagement and improve team morale but also to break away from traditional corporate routines and embrace the warmth and energy of the season. As the days grow longer, companies can host outdoor activities that encourage teamwork, build camaraderie and show appreciation for their employees. By incorporating fun summer corporate event ideas, businesses can increase productivity and foster a corporate culture that values its most important asset- employees.

Explore more about corporate event ideas your company can do to boost team morale:

Encouraging Summer Fun at Work

Get Together, Share a Laugh and Make Memories

Why Logos Matter More Than You Think

What do you think of when you hear the word “logo?” When most people think about logos, they imagine cool designs that represent companies. They usually see them displayed front and center, on top of buildings or billboards. Products have logos branded on them. If products don’t have the logo, the packaging has the logo somewhere.

What is a logo? A logo is a symbol to identify your company that brings instant public recognition. They are graphic representations meant to connect with a brand, entity or endeavor so that an audience can recognize the connection effectively and consistently.

There are many types of logos because some cater to specific business types. Logos serve many purposes. We won’t get into every kind of logo there is or which one you should choose. Instead, here are explainations why logos are essential for your business and why you should include them on your name tags.

Reasons Why Your Logo Matters

They Catch Viewers’ Eyes First

Logos are the first thing viewers see about a company. You want your logo to be attractive enough to catch people’s eyes. It would draw people in because they are curious about the business behind the logo. You know a logo is excellent when it is memorable and recognizable. It would also be nice to describe your business solely with visual elements, but that’s not always needed.

Take Advantage of Being Unique

You can stand out when you have a unique logo. Have you ever gone inside a store just because they had an exciting logo? You don’t know anything about the company, but you gave it a try because it had a logo that piqued your interest. That’s the goal when you have a unique logo. It speaks for itself. It screams, “We’re a company that cares about how we are perceived, and you should come to see what we’re about.”

Stand Ahead of Competitors

What’s even better about standing out is standing out against the competition. For example, dentist clinics usually have something with the word dental in their name. So how can they stand out against each other? One could have a logo of a tooth with coordinating typography, so it’s more distinctive for them. Again, it makes them memorable and recognizable, so customers and passersby know they are distinctive despite the many other similar clinics worldwide. It will display that your business is one of a kind despite the many similar companies there may be. Standing out is a persuasive method that urges customers to rely only on your business.

Huge Element in Brand Identity

An excellent logo is vital for your company’s brand identity. You want a logo that matches your business’ values and purpose. Elements such as colors and typography are essential as you want them to match the rest of your brand’s identity. Your brand identity involves many aspects of your business, such as your website, social media accounts, blogs, products, services and more. Consistency between all platforms is key to your brand identity, so you want your logo to match the essence of everything in your business.

What You Shouldn’t Do with Your Logo

We’ve covered some of the more significant reasons why logos are important. Now let’s get into some of the mistakes you should avoid with your business’ logo.

It Doesn’t Match with Your Business Brand

A good logo should represent your company’s branding, whereas a lousy logo doesn’t correlate with a company’s values and purpose. You want it to match your company’s message. Your logo needs a change if it doesn’t show those things. You want it to be a proper representation of your business.

Elements That Don’t Harmonize

You don’t have to be a graphic designer to know what looks good. Logos should be appealing to all kinds of people. There are several reasons a logo doesn’t look right. For starters, it seems too busy, the colors are too bright or don’t correlate well. The font doesn’t fit the company’s print, or there isn’t enough contrast between the fonts. An excellent tip to remember is that a good logo is acceptable when it looks appealing on a black and white background.

It’s Boring and Bland

The biggest thing that makes a logo not work is that it isn’t memorable. You can’t expect a business to succeed when it doesn’t have a decent logo. It should be able to start a conversation. It should stir up curiosity for people who haven’t heard of your business yet.

Final Thoughts

Your logo represents your business. You want to ensure it gets special attention and care because that’s one way your company is remembered. Implement a dependable logo your company can rely on.

Once you have a logo you are proud of, you can start using it on your products, clothing, buildings and, most importantly, name tags. When you have your logo on your employee’s name tag, it reminds your customers that they are a representative of your business. We have blogs delving more in detail about why you should include logos on your name tags and other products. Logo name tags are available in both plastic and metal.

Create a New You with a New Name Tag

It’s out with 2022, and in with 2023; a new year has begun. Now is the perfect time for new year’s resolutions. We make resolutions to try to become better than last year. They are goals for ourselves and those around us. Get started with steps to create a new you by revamping the office with new name tags, name plates and badge ribbons.

Coller Industries takes pride in creating high quality products such as name plates, name tags, ribbons, lanyards, signs and more. Creating products of the highest quality is what we always ensure. Our products go well in conferences, award ceremonies or just your day at work. We strive to keep our customers coming back for more.

Coworkers celebrating and using name tags and name plates

Here’s how to create a new you with new and improved name tags and name plates.

You may have a name tag you have worn for years, so it’s time for an upgrade. Why consider a new name tag? First, name tags allow employees to display who they are and work for. Second, they break the ice when networking, so talking to others is even easier. Third, it gives customers a sense of security knowing they are working with professionals. Finally, it helps communicate that staff is there for a reason: to help your customers with what they need.

Imagine wearing a name tag that you personalized yourself. Your new name tag could have the font and colors you choose to help you stand out. You can also wear a photo ID with a picture of you that you are proud of.

PRO TIP: You can choose how you want to wear your name tag with our LARGE selection of fasteners.

We have reusable name badges to be reused for future use. In addition, we have display racks to display a conference’s worth of name tags in a neat and organized fashion. Display racks are essential for conference meetings so that everyone can find their name tag quickly and easily.

If your business has a logo, you can put it on one of our custom products. We will work with you to make sure you are happy with your order. Our experienced design team will devise concepts you can give input on and complete with total customer satisfaction.

It is typical for employees to have their area of refuge, e.g., their desk. Employees decorate their desk to make their space more personalized and comfortable. The same applies for name plates. We have name plates for your desk that are fully customizable. We help liven up your old name tags and name plates for a personal touch.

Name Plates are to Desks as Bows are to Gifts

Name plates can provide a person’s name, title and corporation. A personalized name plate shows that you are an industry professional who is proud of who you are. A name plate that includes job titles displays the employee’s purpose. A professional looking name plate would perfect the professional looking desk you’ve been needing. And, you won’t even have to wait for Christmas.

Like our name tags, our name plates come with several ways to customize them. They come in different materials, colors, fonts, font colors, logos and more. Name plates are great because they can either sit on top of a desk or hang on a cubicle wall. We have several name plate holders, such as the classic holder. They come out with such high quality that just a glimpse is all you need to know that you are an industry professional.

Don’t forget the ribbons!

Badge ribbons are a favorite among our customers as they are versatile and attractive. Like everything else we sell, badge ribbons are available in several colors and fonts. Customize them however you want them. We have stock badge ribbons representing various positions for a great deal. Custom text badge ribbons assist you in marketing a company, advertising or decorating name tags.

Your everyday name tag may be dull and outdated, so liven up things by upgrading your boring name tag with a brand new one. Customize your new name tag with your style. After you create your custom name tag, you can personalize a name plate and badge ribbons to create a new you. They are the perfect combo for a new you this new year.

Order name tags, badge ribbons and more now to stay up to date with your identification. And don’t forget to subscribe to our newsletter as well!

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