How Name Tags Make A Difference

“A name tag can show more than a name. It can be an opportunity to market your business and its purpose.”

While we have no affiliation with Ms. Mansfield, we agree with her perspective on name tags!

Here are some excerpts from her recent article “Your Name Here.”

(It) was a fantastic conference. Everyone who attended, presented and exhibited had to wear a name tag. It was large with heavy-duty plastic and a stable, double-attachment lanyard. It was the crème de la crème of name tags.

Every person had a name tag. It displayed their first name only and the tagline, “Here to Serve” under the name. From a marketing perspective, Botlierskop won the name tag game, hands down.

A name tag is a marketing and communication tool that provides critical information. The information is — or should be — dependent on the purpose of the event and the name tag viewer… We also interacted with other staff, all of whom were wearing name tags with their first name only and “Here to Serve.”

That was everything we needed to know. First name only, since we did not need to know their last names, and “Here to Serve” should tell you everything you need to know about Botlierskop’s commitment to customer service. Everything you needed and anything you could think of — all you had to do was ask.

Our name tags consisted of a peel-and-stick tag with our ISPO country and flag. Not having a name was disappointing, especially because we were there to meet and network with fellow representatives.

Mansfield suggests, and we concur, that when wearing a name tag, it’s all about content.

As such, here are a few pointers to make a difference in your name tag. And to help it stand out from the rest and be the “crème de la crème of name tags.”

Remember the primary purpose of a name tag is to show someone’s name! The real difference this makes is to identify the wearer.
Include only necessary items such as a small company logo or a short title. This information makes someone easier to identify quickly.
Make your tags say something memorable. Ms. Mansfield gave the example of “Here to Serve” for this important aspect.
Remember that your name tags are your branding. Whether it is a personal name tag or one for business, it will stand out in someone’s mind, so make sure you are representing what you want to.
Name badges are meant to be a networking tool. Make sure you create a name tag that keeps the person wearing it approachable.

While these tips are not a complete list, they are a starting point to make a difference and are sure to get you on your way to having the “crème de la crème of name tags!”

Company Branding with Name Tags

Branding is one of the most important parts of any company. And it does not matter if that company is large or small. Building a strong brand helps a business or organization be financially secure. Product marketing is really where this process all begins.

What is company branding?

A brand is what makes a company or organization truly unique. The act of branding can make any company stand out from its competitors. This process lets the consumer know what to expect from that company. A company’s brand is what they are, what they want to be and what they aim to become. It is a promise of quality, trust and service.

A few things to consider when building any brand:

Brand Identity: This is the representation of a company, its symbols and other identifying elements that inform a customer’s knowledge of a business or organization.

Brand Meaning: This is the character of the company beyond the image, and it includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude the customer has about how a company is representing their brand.

Remember that a company can use its brand as the means to communicate with their chosen market. This means that a brand needs to be visually stimulating and encourage company loyalty. Carefully designed branding leads to a secure business or organization.

A company’s brand serves as a promise to the customer.

Remember that a company’s brand will require extensive research as it will be used in its marketing strategies. This applies no matter if the business offers a service or product. Consumers must understand a company’s brand message in order to increase the effectiveness and value for the business or organization.

Logos and Name Tags

To be successful in marketing a company’s brand, a strong branding or marketing strategy must be present. To determine the company’s brand, a target market and the product or service needs to be identified. By doing so, the company can communicate to their target market. And with the use of personal identification, a company’s brand will truly stand out. Name tags are an amazing way to promote company branding.

Many of our name tags and other personalized products can have a logo added. Name tags can be laser engraved or printed with a logo and company name as well as a person’s name. Reusable name badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company logo to promote a company at a corporate event.

Add your logo to any name tag at www.nametag.com!

How To: Networking in 3 Easy Steps

First things first, what is networking?

Networking is a supportive system of sharing information and services among individuals and groups having a common interest.

And, whether you are wearing a name tag for an event or work every day, chances are you don’t realize the impact which you are making. In social settings, name tags can level the playing field. They are also free advertising for your company. And, they inspire people to be more approachable.

Step One: Always wear your name tag! It’s the key to great networking!

A name tag reminds you to be open and honest. You can’t hide behind it. And, it gets you to network, to put yourself out there, and to make new friends. It gives you the opportunity to brand yourself, your image, and your company, with honesty and trustworthiness.

Your name tag is your best friend for several reasons. A person’s name is the first thing that most people forget upon the first meeting. Without the aid of a name tag, people are less likely to approach if they don’t know or have forgotten your name.

Consider all of the commitment you have access to when wearing a name tag. Networking isn’t easy, but when you are willing to put yourself out there, others around you are apt to feel more at ease and will connect better and more frequently.

Step Two: The most important thing is to get your brand noticed.

Your name tag reflects who you are and humanizes you to others. Most people have a tendency to judge on first impressions, especially when everyone in the room is a stranger. But, if you have a way to make yourself stand out, your brand will become recognizable. And, it helps to make others more at ease around you.

If name tags are provided at an event, use them. Don’t be a name tag snob. They are there to make greeting others easier. They reduce possible awkward moments and help you remember names gracefully.

Step Three: Talk to others and, as always, wear your name tag!

It will help you be fearless. Wearing a name tag in a room full of strangers is an invite for people to talk to you, and for you to talk to people. You don’t need someone to introduce you, so be fearless and take networking into your hands.

Top 10 Uses and Places for Name Plates

Create desk and wall name plates for yourself, your boss or your entire company.

Add a personal touch to any workspace by displaying a name and a title. At home, use a name plate to decorate with loving expressions or quotes.

OFFICES

Display someone’s name and title on a desk, door or wall mounted nameplate. It’s just that simple!

DIRECTIONS or instructions

Providing instructions or directions to visitors in any store of office is a must! Customize nameplates with most any instructions to meet most any need. Whether it is just to point out a meeting room or a restroom, these directions are required in most settings.

CORPORATE GIFTING

Corporate gifting is one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for gifting is to acknowledge relationships and improve personal connections. Customize each nameplate with a person’s name, title or favorite saying.

PRODUCT LABELS

Whether it’s a restaurant or retail store, these nameplates are perfect to let your customers know what exactly they are getting. Just provide a clear label for your next buffet or end-cap, consumers are guaranteed to come back for more!

DECORATIONS

Create a unique decorating style by displaying acrylic block with your favorite quotes and sayings. These blocks command attention, and due to how thick they are, they stand by themselves with no holder needed. Front engraving gives these blocks a solid look while engraving the back brings out the engraving by providing reflections and depth.

AWARDS

Executive name plates are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful nameplates are sure to show how much you care.

BRANDING

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

SCHOOLS or LIBRARIES

What an easy way to display a room number or title for all to see. With custom plates designed for your specific needs, these tools are very useful in a school setting. Other public spaces such as libraries, gyms or other recreational outlets often benefit from this remarkable tool.

SHELF LABELS

Coller Industries even uses these plates to help us stay organized! Customize with colors and names or numbers to help your book shelves or storage shelves keep and stay organized.

BANKS

Banks often use name plates as well! With messages such as Next Teller Please, Lane Closed, and other instructions, these engraved tools are perfect for a bank setting.

But no matter how you use them, name plates are a great tool for everyone!

4 Perfect Products for Any Event

Standing out at your event is a must for any company! Let us help you to create that one of a kind look made just for you. Here is a small selection of options for your next event.

Conference Name Tags for Your Event

choose from our large line of personal identification products for your next event

These name tags are a perfect solution for any event! Networking is easy when everyone has a professional name tag, and the low cost won’t destroy your event budget. Instead of spending your time printing inserts and stuffing vinyl name badge holders, let us print your attendees’ names on custom laminated badges.

Event Lanyards

Lanyards are popular for their ability to keep essential items like a name badge or pen close at hand. Most often they have a name badge holder attached, and sometimes the badge holder displays the entire agenda for a meeting or conference.

Lanyards are available in a wide variety of styles, sizes, materials and colors. Customize them with your logo, text or slogans. Lanyards can serve as an efficient and inexpensive source of advertising when worn or given away at events.

Badge Holders

Badge holders are an event staple as they are frequently used for conferences, conventions, trade shows, meetings, schools and visitor passes. Not only are they a good choice for these events, but they are also a fantastic option for reusable needs.

Use these reusable tools for an agenda holder. Print out the schedule of classes or a map of your event for attendees to keep near them for easy access and reference. You might also include a dry erase marker for each person as a way of keeping notes that can be easily wiped off when not needed anymore.

Badge Ribbons are perfect for your event!

Attach these simple ribbons using the adhesive strip to name badges and name tags to show who is who at a corporate event. Use titles such as president, secretary, staff and so much more. Also use these as achievement ribbons by using titles like sponsor, alumni, delegate or pretty much anything else. Badge ribbons are a great tool to use at events like corporate meetings or conventions.