Personal Identification Reinvented

Name tags and other identification products are in our lives to stay, no matter what we think of them.

Most professions these days make you wear or use a personal identification product. From name tags to name plates and even lanyards and ribbons, these items are becoming more and more popular in the workplace. And with that popularity comes the opposition of using these standard tools.

So, how can you, as an employer, make them a bit more bearable for those that you require to use them? Let’s take a moment and reinvent this usage.

First and foremost, a definition needs to be provided for why you are using personal identification products.

What is your primary purpose for using these tools? Are you looking to provide company branding or making your employees more visible to your customers? There are several different ways to use identification. Office security, quick acknowledgment of employees, and office/desk labels are among the top reasons.

A couple lesser known, albeit not lower in value, reasons are for identifying an individual for a job well done or to make it easier to remember someone’s name and their face simultaneously. But, no matter what the goal of this personal identification, there is always a way to make it better.

The second step in reinventing this tool is to make it appeal to those who have to wear it.

Make it flashy, but not so flashy that it’s an embarrassment to put on a name tag. Add a logo and some fun colors to make a name tag pop. Or add a title to a name plate to make someone feel a bit more important in your office.

Remembering the primary reason for personal identification will aid in making this second step easier. Once you put the required information onto a name tag, don’t forget the flair. Make it unique to your company or exclusive to the person wearing it. But keep them in mind when considering your design techniques.

The final step is involvement.

Keep your employees in the loop as to why they are being required to wear or use personal identification. While “it is part of your uniform” is a good reason, it isn’t the only reason. Make sure to communicate the importance of what that name tag means. Keep them informed, and they will be happier to continue to wear their name tags!

So, name tags, they are here to stay, and it’s your job to help others to see why they are so important!

Should A Realtor Wear A Name Tag?

Amplifying your brand as a Realtor starts with wearing a name badge.

In a recent vlog for Real Estate Raw & Uncut, Byron Lazine and Tim Bray discuss the importance of why a Realtor should wear a name tag.

“Should your chest be a billboard?” questions Lazine.

“There are times when you should definitely have a name badge. Like when you are going to a national event or a local chamber meeting or things like that. I think somebody remembers your face, but they don’t remember your name,” said Bray.

“Here’s the question: Does it increase your chances of getting business?” said Bray.

“I think it does!” exclaimed Lazine.

“So that’s the answer. It kinda goes against the grain of what I’ve thought about in the past,” stated Bray.

The question is:
Does it increase your chances of getting business?

Remember that everyone is a possible client. So wearing a name tag does have the potential to increase brand awareness and get your name and reputation out there.

Lazine also spoke on the importance of amplifying your brand as a Realtor. He compared the use of a name tag to using a business card with a picture. By wearing a name tag, prospective clients, as well as current clientele, will not only remember your face, but they will associate you with the brand you are representing.

But should real estate agents wear name badges on a daily basis? Many other professions don’t wear them so that it could be perceived as cheesy or corny. And, in many cases, it depends on someone’s style. The most important thing to consider is to do what makes you feel the most confident!

Here at Coller Industries, we agree with Lazine and Bray. Name tags are important for everyone! But don’t just take our word for it. Check out the vlog (video blog) for yourself!

Start School Right with Custom Lanyards

Quickly identify students and staff during school with custom lanyards and name badges.

Teachers, students and other employees are entering school buildings once again for another year of fun and learning. Classrooms everywhere are bustling with noisy children and activities throughout the rest of the building. And teachers need a way of keeping these kids secure.

Whether it’s hundreds or thousands, it doesn’t matter how many kids are coming back to your school this year. Security is always an issue. Yes, there are name tags and photo ID badges for the teachers. But how do the children keep their things safe and secure?

Lanyards are a convenient way of displaying identification and other things while at school. And these lanyards don’t have to be boring. Choose from a variety of colors to match your school and mascot!

These lanyards are also great during fundraising events, sporting meets, and any other time your school gets together. Help your students stand out from the rest with bright colors, logos and messages custom imprinted on these lanyards.

Students and staff will have fun showing off their school spirit with custom lanyards. Each lanyard will be custom made to your creation. Add features such as your school’s name, slogan, colors, mascot and logo. Another fun feature could be the academic year.

Not only will these fun lanyards entice the kids to wear them and keep their cards handy, but they will also be a great way for them to remember the fun times they have this year! Teachers and staff will also love the opportunity to show off their school spirit.

Be unique with the customization of your lanyards!

Try out different colors. Add sayings or slogans. Or, just simply add a logo and let the kids and teachers pick which color to wear. But, no matter what you choose for your custom lanyards this year, make sure to have some fun with them!

Product Highlight: Executive Desk Wedge

Celebrate a promotion, graduation or a new job with an executive desk wedge!

Executive name plates are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful nameplates are sure to show how much you care. Whether you give one as a gift or buy one for yourself, the professional quality reflects the excellence you demand from yourself and your company.

Each desk wedge can be customized and personalized with a name, a title or a favorite saying. Choose from several different styles and colors. Each desk wedge will have an engraved metal name plate attached with your requested details.

Available in multiple wood finishes as well as metal face plate colors, these wooden wedges are fully customizable. Your message, including text and logos, is laser engraved into a metal name plate that is adhered to the surface of a desk wedge of your choice creating a memorable and everlasting impression for anyone.

Corporate gifting is another great use for these wedges. And corporate gifting can be one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for gifting is to acknowledge relationships and to improve personal connections.

Customize each name plate with a person’s name, title or favorite saying. Or choose their company logo to go with their name for a unique look. Highlight an achievement with an honorary title or statement that will mean something special to the recipient.

What is the significance of a name plate?

As a name plate is the easiest place to display someone’s name and title, a nameplate becomes extremely important. And, most people find their title necessary and important during their busy days. Executive desk wedges remind someone of their status and help others to see it as well. So, it’s a perfect gift for anyone to help them understand what they mean to you.

No matter the reason for the gift, an executive desk wedge will show them how much you care.

Name Tags and The Power of Being Relatable

What does being relatable have to do with name tags?

To answer this question, we first must be able to understand what relatability means.

As presented by Ira Glass and quoted by Rebecca Mead in The New Yorker, “Relatability has become widely and unthinkingly accepted as a criterion of value, even by people who might be expected to have more sophisticated critical tools at their disposal. The contemporary meaning of “relatable”—to describe a character or a situation in which an ordinary person might see himself reflected—first was popularized by the television industry.”

In layman’s terms, relatable means enabling a person to feel that they can relate to someone or something. Being relatable makes it possible to understand, like, or have sympathy for because of similarities to oneself or one’s own experiences.

Now that we have that understanding, what does relatability have to do with name tags?

Scott Ginsberg, the Name Tag Guy, said, “the first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

Name tags make people approachable. By helping people to connect your name with your face, customers and clients will be more comfortable with your business. And, your employees, in turn, will be loyal to your business and their interactions with your customers.

Loyalty goes for all customers. Everyone enjoys a good customer service experience. When they can purchase the product they are looking for from a friendly and relatable person, they are more likely to repeat their business. And it’s free advertising! People are more apt to share their experience with others who will, in turn, enjoy the benefits your business has to offer.

The biggest hurdle you will face while finding relatability is humanizing the people in your business. Name tags are the key to this issue. By providing that visible name, you allow your brand and reputation to speak for themselves!

As Ginsberg says, “Your name tag is your best friend for several reasons. First of all, a person’s name is the single context of human memory most forgotten. And people are less likely to approach you if they don’t know (or forgot) your name. Secondly, it’s free advertising for you and your company. Third, name tags encourage people to be friendly and more approachable.”