Name Tags: Making A Personal Connection

Greeting someone by using their name establishes a personal connection.

Remembering someone’s name is the best way to get their attention. Using a name shows courtesy and respect toward them. It’s a way of making a positive impression on someone. And, to some, it’s the most important sound of their day.

Why is it so important to hear your name? Your name is what connects you to your family and friends. It’s what makes you so unique. Without your name, you are just another face in a crowd. And when someone uses your name, any situation becomes personal.

Dale Carnegie, an expert in relationship building, tells us, “A person’s name is to him or her the sweetest and most important sound in any language.”

name tags help to make a personal connection in almost every situationName tags are the perfect way to make sure that someone knows your name. And, they are increasingly important in the world today. How can someone, whether fellow employee or customer, connect with you without knowing your name?

There are so many reasons to be wearing a name tag.

When working, it helps provide security and a sense of belonging. It also helps those around you to know who you are and if you can help with something they might need.

name tags help to make a personal connection in almost every situationAnother reason to wear a name tag is demonstrated by this poignant, albeit brief, interaction.

“This morning I was at the local coffee shop. The young lady who prepared my coffee was wearing a name tag, and I was able to thank her by using her name. I could tell this made her feel good and appreciated.”

Using a person’s name shows that you have gone out of your way and taken the time to make a personal connection to them. Remember, business is not only about selling or making money. It’s about connecting with those around you. Without a personal connection, no goods are shared. Nothing will happen. Once that connection has been made, it becomes a trusted relationship.

Name tags make any connection emotional and personal. It causes people to remember with whom they are doing business. It sets an individual apart and makes them feel special. And, it’s the best way to get someone’s attention.

How Name Tags Make A Difference

how to make a difference by wearing a name tag and networking“A name tag can show more than a name. It can be an opportunity to market your business and its purpose.”

While we have no affiliation with Ms. Mansfield, we agree with her perspective on name tags!

Here are some excerpts from her recent article “Your Name Here.”

(It) was a fantastic conference. Everyone who attended, presented and exhibited had to wear a name tag. It was large with heavy-duty plastic and a stable, double-attachment lanyard. It was the crème de la crème of name tags.

Every person had a name tag. It displayed their first name only and the tagline, “Here to Serve” under the name. From a marketing perspective, Botlierskop won the name tag game, hands down.

A name tag is a marketing and communication tool that provides critical information. The information is — or should be — dependent on the purpose of the event and the name tag viewer… We also interacted with other staff, all of whom were wearing name tags with their first name only and “Here to Serve.”

That was everything we needed to know. First name only, since we did not need to know their last names, and “Here to Serve” should tell you everything you need to know about Botlierskop’s commitment to customer service. Everything you needed and anything you could think of — all you had to do was ask.

Our name tags consisted of a peel-and-stick tag with our ISPO country and flag. Not having a name was disappointing, especially because we were there to meet and network with fellow representatives.

Mansfield suggests, and we concur, that when wearing a name tag, it’s all about content.

As such, here are a few pointers to make a difference in your name tag. And to help it stand out from the rest and be the “crème de la crème of name tags.”

  1. Remember the primary purpose of a name tag is to show someone’s name! The real difference this makes is to identify the wearer.
  2. Include only necessary items such as a small company logo or a short title. This information makes someone easier to identify quickly.
  3. Make your tags say something memorable. Ms. Mansfield gave the example of “Here to Serve” for this important aspect.
  4. Remember that your name tags are your branding. Whether it is a personal name tag or one for business, it will stand out in someone’s mind, so make sure you are representing what you want to.
  5. Name badges are meant to be a networking tool. Make sure you create a name tag that keeps the person wearing it approachable.

While these tips are not a complete list, they are a starting point to make a difference and are sure to get you on your way to having the “crème de la crème of name tags!”

Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

How To: Networking in 3 Easy Steps

First things first, what is networking?

Networking is a supportive system of sharing information and services among individuals and groups having a common interest.

networking only works when you use your name tags correctly with logos titles and namesAnd, whether you are wearing a name tag for an event or work every day, chances are you don’t realize the impact which you are making. In social settings, name tags can level the playing field. They are also free advertising for your company. And, they inspire people to be more approachable.

Step One: Always wear your name tag! It’s the key to great networking!

A name tag reminds you to be open and honest. You can’t hide behind it. And, it gets you to network, to put yourself out there, and to make new friends. It gives you the opportunity to brand yourself, your image, and your company, with honesty and trustworthiness.

Your name tag is your best friend for several reasons. A person’s name is the first thing that most people forget upon the first meeting. Without the aid of a name tag, people are less likely to approach if they don’t know or have forgotten your name.

Consider all of the commitment you have access to when wearing a name tag. Networking isn’t easy, but when you are willing to put yourself out there, others around you are apt to feel more at ease and will connect better and more frequently.

Step Two: The most important thing is to get your brand noticed.

networking only works when you use your name tags correctly with logos titles and namesYour name tag reflects who you are and humanizes you to others. Most people have a tendency to judge on first impressions, especially when everyone in the room is a stranger. But, if you have a way to make yourself stand out, your brand will become recognizable. And, it helps to make others more at ease around you.

If name tags are provided at an event, use them. Don’t be a name tag snob. They are there to make greeting others easier. They reduce possible awkward moments and help you remember names gracefully.

Step Three: Talk to other and, as always, wear your name tag!

It will help you be fearless. Wearing a name tag in a room full of strangers is an invite for people to talk to you, and for you to talk to people. You don’t need someone to introduce you, so be fearless and take networking into your hands.

Top 10 Uses and Places for Name Plates

Create desk and wall name plates for yourself, your boss or your entire company.

name plates are perfect for everyone to use at home or in the office or any other settingAdd a personal touch to any workspace by displaying a name and a title. At home, use a name plate to decorate with loving expressions or quotes.

OFFICES

Display someone’s name and title on a desk, door or wall mounted nameplate. It’s just that simple!

name plates are perfect for everyone to use at home or in the office or any other settingDIRECTIONS or instructions

Providing instructions or directions to visitors in any store of office is a must! Customize nameplates with most any instructions to meet most any need. Whether it is just to point out a meeting room or a restroom, these directions are required in most settings.

CORPORATE GIFTING

Corporate gifting is one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for gifting is to acknowledge relationships and improve personal connections. Customize each nameplate with a person’s name, title or favorite saying.

PRODUCT LABELS

Whether it’s a restaurant or retail store, these nameplates are perfect to let your customers know what exactly they are getting. Just provide a clear label for your next buffet or end-cap, consumers are guaranteed to come back for more!

name plates are perfect for everyone to use at home or in the office or any other settingDECORATIONS

Create a unique decorating style by displaying acrylic block with your favorite quotes and sayings. These blocks command attention, and due to how thick they are, they stand by themselves with no holder needed. Front engraving gives these blocks a solid look while engraving the back brings out the engraving by providing reflections and depth.

AWARDS

Executive name plates are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful nameplates are sure to show how much you care.

name plates are perfect for everyone to use at home or in the office or any other settingBRANDING

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

SCHOOLS or LIBRARIES

What an easy way to display a room number or title for all to see. With custom plates designed for your specific needs, these tools are very useful in a school setting. Other public spaces such as libraries, gyms or other recreational outlets often benefit from this remarkable tool.

SHELF LABELS

Coller Industries even uses these plates to help us stay organized! Customize with colors and names or numbers to help your book shelves or storage shelves keep and stay organized.

BANKS

Banks often use name plates as well! With messages such as Next Teller Please, Lane Closed, and other instructions, these engraved tools are perfect for a bank setting.

But no matter how you use them, name plates are a great tool for everyone!