In any retail establishment (grocery store, boutique, department store, etc.), wearing name tags helps to build a corporate identity and encourages employees and customers to interact with one another.
There are significant benefits to wearing name tags. Some of these benefits include the use of identification in marketing, providing security, identifying employees and other staff, as well as many other positive benefits. Here are some of our favorite reasons you need to utilize name badges in your retail business.
Unfortunately, we have all seen when a customer walks into a retail store and doesn’t get the attention they were looking for, so they leave. They were expecting something that the store offers but didn’t feel that they got the right help while looking for the product. So, now comes the hard part: how to make it so that your customers stay and make their purchase.
If we may be so bold, one way to guarantee a positive customer experience is name tags. These tools put customers and employees on a first name basis and ease the conversion of the sale. For example, when a customer is relaxed and comfortable, they are more likely to spend their money. And, when a customer feels like they know your employees (enter name tags), they are more relaxed.
The Benefits of Name Tags for Retail
From security to branding, retail establishments have almost become synonymous with name tag use. No matter your location or business, name tags are here to help. When a retail employee wears a name tag with a logo on it, the tag becomes a form of advertising. It can then reinforce the company’s brand in the minds of their customers.
Name tags have so much power, but you must first give it to them. Add logos, names and anything you feel that your retail establishment needs. From photo identification to reusable name badges for seasonal employees, everyone in your store should be wearing a name tag. And, here’s why!
Accountability
When working, it is vital that you hold your employees accountable for their actions. By providing them a name tag, not only will you help to maintain their accountability, but you also increase the professional status of your business. When someone wears identification, they tend to be more aware of their actions and how they affect others.
So, whether it’s handling customers or representing your company during an event, name tags will help keep your employees accountable for their actions. Name tags also increase productivity and keep your employees on task by providing them with a sense of responsibility.
Security
From using adhesive name badges to a badge holder on a lanyard, security is a must for all retail establishments. No matter your business knowing who is around you at all times provides better security. Name tags help with identifying people you come into contact with during a work day.
So, identify your employees better by using name tags to prove they belong where they are in your store. If your employees are accustomed to seeing their fellow colleagues with name tags, abnormalities are easily spotted. And, anyone that may be out of place would be immediately detected to help maintain the company’s security.
Openness and Conversations in Retail
For the majority of retailers, name tags are a necessity for business. And, because name tags are permission slips, they encourage engagement. This is due to their primary function being to personalize and humanize each person. Especially for a business whose focus is customer service and face-to-face interaction.
Starting conversations is much easier when people feel relaxed during their communication with your business. And, name tags invite encounters. By wearing a name tag, your employee automatically starts any necessary conversation without even knowing it.
What are some other benefits of wearing name tags that retailers can take advantage of?
Name plates are commonly seen around nearly every work environment, and here’s why.
From wall hangers to desk wedges, name plates have become an almost essential piece to any work environment. And, with so many types available, it’s easy to add a professional and personal touch to any working space.
When appropriately displayed, name plates are practically a compass in any work environment. Used on a desk, they provide names for colleagues and guests. Place them on a receptionist table, and they can be used for giving instructions or directions to clients and visitors. Or, use them throughout your office or store to create a flow from each department into another.
The flow they create into every department helps so that when newcomers or guests enter the office, they will know where they need to be. Finding directions to rooms and people is no longer an issue when name plates are used properly.
Name plates are an integral part of any work environment no matter where you use them. Here are some ways to make sure that you are, one, purchasing the correct name plate for your needs and two, displaying them in the best way possible.
First, remember to create consistency in your work environment.
No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only your company but also the overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all identification products helps to define and identify you.
From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is upfront, you help establish your company as an industry leader. We make it easy to keep your logo and text the same on all name tags and name plates. Using our available materials and colors will help achieve this task. After all, a company who ensures that their brand is well developed will retain and make future connections with their clients and consumers.
Adding a logo onto any name plate is an excellent way to maximize branding for your company. And, finding that perfect name plate just got easier! Choose from both metal and plastic to customize any name plate to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.
Engraved names and titles are what these plates are all about. Start with your size choice and provide a list of names to get the ball rolling on these simple, yet effective tools.
With two types of full-color printing or simple engraving, any logo will stand out for everyone to see. And, any needed text is engraved or printed alongside the logo.
Blank or printed, the back plates to this reusable system look great with your printed inserts. Just slide the whole thing together, and get to personalizing your work environment.
Modern and sleek, these desk blocks are perfect for a classy look on any desk or other flat surfaces. Don’t just stick with names and titles, play around with nearly any text to customize the look.
Go all sorts of professional with these gorgeous wooden wedges. These look great on any CEO’s desk or even in a lobby.
Next, think about who needs a name plate.
While name plates are often seen on desks and counters, don’t underestimate their power of persuasion. From a corporate gift during the holiday season to expressing appreciation to a colleague for their help on a project, each name plate is unique. And, here’s how: the name!
Everyone loves to hear and see their name. And, by displaying it
on their desk or office door, they can see it every day. Make them
feel special by using their name in meetings, during conferences or
simply in daily greetings. Your personalization
of your employees will translate into your business goals and
deals and thus reflects into your work environment.
As a name plate is the easiest place to display someone’s name and title, it becomes essential to any work environment. Most people find that having their title visible is necessary during their busy days. These name plates continuously remind someone of their status and help others see it as well. So, it’s a perfect gift for anyone to help them understand what they mean to you. Name plates, in this sense, are the gift that keeps on giving. And, even if someone doesn’t have a desk to stick that plate on, they are sure to find somewhere else to display it proudly.
There are many different professions that can use name plates. Teachers, receptionists, elected officials, lawyers, accountants and so many more professionals benefit from having a name plate. No matter where you put it, the door, a desk or even a bookshelf, every work environment will benefit from having visible name plates. So, don’t underestimate the power of these identification tools.
Name plates are also a useful tool to improve many experiences within your company. From signage to room identification, help your customers easily navigate your business. Use them for employees who have an office. Or use them to identify different sections of a store. No matter how you need to use them in your office or store, they are sure to help you stand out from your competitors.
Display someone’s name and title on a desk, door or wall mounted name plate. It’s just that simple! Create desk and wall name plates for yourself, your managers, the CEO or your entire company. Add a personal touch to any work environment by displaying not only a logo but also a person’s name and title.
DIRECTIONS AND INSTRUCTIONS
Providing instructions or directions to visitors in any store or office is a must. Customize name plates with important instructions to meet any office need. Whether it is to point out a meeting room or a restroom, these directions are required in most work environments.
PRODUCT LABELS
Whether it’s a restaurant or retail store, these name plates are perfect for letting your customers know what exactly they are getting. Provide a clear label for your next buffet or end-cap, and consumers are guaranteed to come back for more.
AWARDS
Executive desk blocks are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful name plates are sure to show how much you care.
BRANDING
Adding a logo to a name plate is an inexpensive way to maximize branding for both employee and company benefits. And they are a great way to create consistent branding throughout any office, building or store.
It’s easy to give perfect corporate gifts that everyone will enjoy.
Showing appreciation with corporate gifts for your customers, clients and employees doesn’t have to be complicated. And, most importantly, it doesn’t have to be a mundane gift. We all have several promotional mugs, t-shirts and other items that we receive as thank you gifts. So, what makes you stand out from your competitors?
Deciding on a product to give can be a difficult choice. And at this time of year, it’s important to start thinking about those corporate gifts. Not only is gift-giving one of the best ways to improve office morale and grow and maintain your business, but it has become expected as a way to acknowledge a working relationship.
These make excellent corporate gifts. And this is one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for corporate gifting is to acknowledge relationships and improve personal connections.
Name Plates for Your Work Environment
Whether it’s hanging a name plate from a cubicle wall or using an acrylic desk block for office signage, name plates prove over and over to be of significant use in any work environment. They provide a professional, yet affordable solution for every business for identification uses. And, no matter where they are displayed, they are sure to help your company stand out.
Good manners and classroom etiquette should be common sense for most students. However, there are simple things that you can do as a teacher to help your students be more courteous to others.
Things to do for preparing for the first day of school: organizing paperwork, finding and prepping classroom materials, writing lesson plans…the list goes on and on.
From writing a welcome letter for the students and parents to drawing up lesson plans, most teachers are exhausted before they even start with their back-to-school preparations. And, thinking about this first day back can leave many teachers feeling out of sorts. With so many things to consider and tasks to accomplish, many wonder where to even get started.
And, while a Google search will yield hundreds of planning options and ideas, it can be daunting. So, here are some guidelines that will fit every classroom need. From large classes at a university to smaller K-5 classes, no teacher should start their back-to-school planning without first reading this.
Creating and Keeping Classroom Etiquette
Every teacher is currently feeling the stress of the upcoming first day of school. And, preparing a school classroom can sometimes be overwhelming. With a list of things to do that is a mile long, it can be a hassle deciding where to start.
FOR THE TEACHER:
Get to know your students beforehand. If you need to, find their class picture from last year so you can know what they look like. Then, memorize their name and face. Every student is sure to feel shocked and pleased that you know who they are. They are also more likely to behave well when they know you are that observant.
Make your classroom environment engaging. From bulletin board decorations to names on desks, make sure to capture each student’s attention as they enter your room. Take time with your decorations so that they are neat and uniform. Doing this will help students stay focused and add to your teaching methods.
Greet every student, every day. While this may at first seem daunting, your students are sure to see your effort to make them feel welcome. And with this comes the respect for your ability to see them as individuals. Some teachers go as far as creating secret handshakes with every student. While you don’t need to take that much time, make sure every student knows you respect them as a person.
Set expectations and classroom rules. Then, write them down and put them somewhere that the students can see them daily. By having your rules visible, it is easy to refer to them when a student steps out of line. And, with visibility comes conformity. Students are more likely to follow rules to which they have quick access.
Teacher Tips:
So, keep your students in line and respectful in your classroom by using these guidelines every day. And, remember when you show them respect, they are more likely to show you respect. Common sense isn’t so common anymore, but with these simple rules, your students will help you and themselves to maintain your classroom etiquette.
FOR THE STUDENT:
It is, after all, your education. Take responsibility for it. And, make sure that you are learning everything you can. Yes, sometimes it is hard to pay attention to classroom instruction, especially when you think you know what is going on. But, it is important to remember you are not the only student there. Here are some quick guidelines to follow as a student to help be more respectful in your classroom.
(Your teacher will thank you for reading this!)
Attend class, every time and on time. Start your school day off on the right foot by getting to class on time. Not only will this help you, but it will help your teacher and other students as well.
Speak in turn and only when acknowledged. Your teacher asks you to raise your hand for a reason. If everyone in the class decided to all talk at the same time, the room would fill with voices. And, once that happens, everyone soon thinks that they must speak louder to be heard. So, make sure you only talk when you get permission. It will help with the volume in the classroom, and it will also make sure you stay on task.
Respect your teacher and your classmates. Yes, everyone in your classroom deserves your respect. From the janitor to your teacher and the principal, respect is the key to have a great school experience. Remember to show others the same respect that you want to receive. It goes both ways, so show respect to earn respect.
Come to class prepared and have your homework ready to turn in. It’s that simple. Don’t show up to class without your books, pencil, note-taking paper and especially your homework. Your teacher assigns homework so that you can learn. Respect them and do your homework and get it in on time.
Student Tips:
From raising your hand to keeping a working pen in your bag, as a student, you have tremendous responsibility for the quality of your education. So, remember that what you do in class affects you and everyone around you. Respect, preparation and basic good etiquette are a must to make the most out of your school year.
Pro Tip #1: Write Down Everything
Any time you think of anything you need, something you need to add to lesson plans or anything else, WRITE IT DOWN. While this may seem a simple task, it is your greatest tool. With so many things to remember and do, writing down your tasks is important. Keep a notebook or planner handy, and make sure to keep it neat. Don’t trust yourself to remember everything. Your brain is currently on overload, and you may overlook necessary things you need for your classroom.
So, take a moment every time you think of something that needs to be done and write it down. Free up your brain for more important tasks and things you are working on immediately. And, by writing everything down the moment you think about it, will give you a hand up for next year. Keep this notebook as a reference for every first day back you have. So, whether your thought is that you need more crayons or that your lesson plans for your chemistry class need to be updated, write it down!
From name tags to ribbons, we have all your classroom needs!
With as many choices as we have for these name badges, we’re sure to have what you’re looking for! Use adhesive name badges for the new students as name tags on their desks to make them feel welcome. Customize a Mighty Badge for each of the hall monitors. Or use a name badge as your hall pass. With magnetic fasteners, it will be easy just to have the student attach the badge to their shirt, and you’ll never lose another hall pass.
And, don’t underestimate badge holders. While they aren’t quite in this product category, they are instrumental in schools. This simple way of displaying credentials is as convenient as they come. The lightweight vinyl allows for everything to be seen through them. You can add pictures, schedules, names and so much more. Use them for students, teacher and visitors.
Whether it’s for a new teacher in your school or a way to identify different grades, badge ribbons are here to be the best solution ever. With double-sided tape ready to stick to anything (like a name tag), these ribbons are super easy to use. Great for labeling things in the classroom, these ribbons are incredibly versatile.
Use them as labels when storing classroom supplies like markers or crayons. Or, give them to students as you are trying to learn all the new names for this school year. So, no matter what you need these wonderful ribbons for, they are perfect for nearly everything!
Whether it’s hundreds or thousands, it doesn’t matter how many kids are coming back to your school this year. Security is always an issue. Yes, there are name tags and photo ID badges for the teachers. But how do the children keep their things safe and secure?
Lanyards are a convenient way of displaying identification and other things while at school. And these lanyards don’t have to be boring. Choose from a variety of colors to match your school and mascot!
These lanyards are also perfect for fundraising events, sporting meets, and any other time your school gets together. Help your students stand out from the rest with bright colors, logos and messages custom imprinted on these lanyards.
Pro Tip #2: Emergency Folder
Every teacher, at some point in their career, will need to use a substitute. Whether it’s for a personal day or to take a continuing education class, you will need a sub. So, make it easy for them to function in your classroom.
Make sure that you have an emergency substitute folder already in place by the first day of school. There will come a time when an unforeseen circumstance arises, and you may not be able to have time to leave the substitute lesson plans. In this packet include: quick lessons, worksheets, class list, schedule and routine, behavior management plan, school policies and procedures, important student information such as food allergies and teaching colleagues’ contact information. Always keep this packet on your desk in case of an emergency. This is something quick and easy that you can do before school even starts.
In your packet, welcome the substitute to your classroom and provide them with a map of the room. Tell the sub in this letter what your room rules are and the punishments that go with breaking a rule. This way, the sub doesn’t need to rely on the students for this information.
Also, make sure that the sub has access to pictures and names of students. Help your substitute feel like they belong in your classroom. Give them all the daily tools that you usually have so they can feel adequate in their teaching abilities.
Pro Tip #3: Preparing the Classroom
From desk placement to student homework, there is a place for everything. So, make sure you know where that place will be by creating an organized space. Once you have an organization plan, write it down. By doing this, you will help the students in your classroom know where things go and you will stay organized.
And, don’t forget to decorate. Use posters, banners, ribbons and other tools to make your classroom a pleasant place for learning. Don’t go overboard, but make sure that your classroom is inviting and stimulating.
Be purposeful with posters and bulletin boards. As teachers, we often make the mistake of feeling proud of ourselves for making awesome-looking, themed posters or bulletin boards, but then never referring to them with our students. Posters and bulletin boards are only as effective as the teacher who uses them. That said, posters and bulletin boards can be an awesome way to invest your students so long as you make sure to refer to and update them regularly. For student work boards, this is really easy if you use sheet protectors, which can also be used as whiteboards by sticking a piece of paper in them.
Now, it’s your turn in your classroom.
Take these tips and tools and make them your own. Make your classroom a place where every student can learn. By doing so, you will touch the lives of those around you. Go forth and be the best teacher you can be!
People wear a name tag at social events to help remember each others’ names. In the business world, these tags serve a bigger purpose. They have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. People respond to them wherever they show up.
Retail employees and convention attendees frequently wear name tags. Some people wear them at conferences, trade shows, business luncheons or sporting events. Politicians sometimes wear them, usually with a support message along with their name and title so that viewers will remember their cause as well as their name. In short, many people wear name tags for different reasons.
A name tag is a personal identification tool that helps you become more relatable and approachable. Many people use them, including politicians, business managers and conference attendees. The effectiveness of wearing one depends on following guidelines such as keeping your name tag simple and using the right fastener. It is also important for them to have a large font so that people can read them easily. Not only are they used for identification, but they are also used as corporate gifts to strengthen your work relationships.
Be Approachable by Using a Name Tag
Scott Ginsberg, the Name Tag Guy, said, “The first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”
When someone is relatable, it means people can draw similarities between that person and themselves. Customers want to feel they have a connection with a company and its employees. It makes them think they can trust the company to do what is in a customer’s best interest. Therefore, when a company and its employees are relatable, people feel comfortable doing business with them. Relatability is, therefore, a valuable asset that helps a company become successful.
Name tags play a significant role in increasing relatability. When a person wears a name tag, it humanizes them. It makes them relatable and more approachable. People are more willing to interact with a stranger in a retail store, conference room or trade show if that stranger is wearing a name tag.
Scott Ginsberg, an international expert on name tags and approachability, wrote a list of “Seven Deadly Sins” to avoid when ordering them. The purpose of this list of “sins” is to educate people on what makes them ineffective and how to avoid them. Ginsberg stresses the link between name tags and approachability.
“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others.”
SIZE
Nobody wants others staring awkwardly at their chest, trying to read their name tag. “This is self-defeating, embarrassing and works to decrease your approachability.” It should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Avoid cursive, script or other fancy writing styles.
COLOR
For name tags, complementary colors create maximum visibility. Whether it is dark writing on a light background or vice versa, what matters is that the name, title and business logo are easy to see. “Fashion must be outweighed by your name tag’s approachability and visibility.” Many color combinations allow viewers to read tags without any awkward squinting or leaning. Find the best match for your brand that gives you both readability and recognition.
TURNAROUND
Another problem to avoid is what Ginsberg calls “the name tag turnaround.” It refers to when a name badge turns so that the information on the front is hidden, and there is no information on the back. Typically, this happens when the tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround,” write the same information on both sides.
CLUTTER
“Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name is the focal point. Whether it’s the name of the person or the name of the company, those are the two most important pieces of information.”
PLACEMENT
Placement refers to where someone wears their name tag, such as on the right or left side of their shirt. Which side the tag should be on depends on where the person is or what type of function they are attending. For example, when at a conference or convention, the name tag should be worn on the left side because that way it is more visible to people walking from the opposite direction. At corporate meetings or other office events, they should be on the right side because when the wearer greets people by shaking their right hand, the tag is parallel with the viewer’s line of sight. Do not decrease a name tag’s effectiveness by wearing it on the wrong side.
PRESENCE
Similar to placement, presence has to do with putting the name badge in a place where it is the most visible to any viewer, regardless of wearing it on the right or left side. The name tag should be where people can see it but also be able to see the person’s face. According to Ginsberg, “the most effective location is two to three inches below your collarbone on whichever side most appropriate for your function.”
MAXIMIZATION
To make the most of wearing a name tag, utilize all the space it provides. Have your name in a larger font so that a lot of white space does not surround the text. If the tag includes a logo, the logo and text should fill up as much of it as possible. Like the front porch of a house, a name tag is meant to be inviting and make others feel comfortable. When used to the fullest capacity, they become more visible and welcoming. It initiates conversations that can turn into valuable business connections.
By avoiding these seven “deadly sins,” name tags become more efficient and improve a person’s approachability.
A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.
In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.
Include Relevant Text
Add titles on your name tags in office settings or retail environments. Titles help make managers and head staff stand out a bit more from other employees. Titles are also helpful during a conference or convention to separate attendees from venue staff and event volunteers. While typically titles are kept brief, it is important not to sell anyone short when using their title. So, make sure to order your tags in an appropriate size to adequately accommodate all of the text.
Don’t forget about visibility. All text should be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up. And, make sure that all included text is relevant to your event or business.
For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.
Brand with a Logo
Another recommendation to consider is where and how to include a company logo. The logo should be an appropriate size so that it doesn’t crowd the name or title. And, the layout needs to be tidy. If the text is laser engraved, the logo will have limitations to a specific color or printing format. Full-color tags provide the user with brighter colors and the option of bleeds. These are useful for logos that are large or require particular colors.
Use of a logo depends on the style of the name tag. Metals will show logos far differently than plastic will. It is important to choose whichever type of name tag works best for the person wearing it. Plastic name tags tend to be less expensive than metal ones, are heat resistant and come in many different shapes. Metal name tags are more durable than plastic ones but also heavier. Some people prefer a lighter name tag, especially if they wear loose clothing. Make sure to choose the right material before ordering the name tags.
You can increase your brand recognition by including logos. People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.
From offices and conferences to schools and hospitals, lanyards are everywhere. Not only do these tools help to keep a name tag close and easy to use, but they are great for a broad range of activities. From the workplace to schools and concerts to trade shows, lanyards are a perfect networking and branding tool. Attach keys, name badges, meeting agendas and more to a brightly colored lanyard at your next event.
Make your brand stand out with custom lanyards. A lanyard is often required for identification, but many people don’t realize their full effectiveness. The best thing about a lanyard is that they can have social and practical uses in everyday occasions and special events. From identification to advertising, use lanyards in multiple ways.
Use custom lanyards to add a sense of identity to work functions, conferences, trade shows and other events. When people are flowing through an event venue, it becomes necessary to keep track of them using credentials. Lanyards can add value to the event when customized with the convention name, sponsors or logo on them.
A lanyard is a piece of cord or ribbon that is formed into a loop and typically worn around the neck or belt exclusively to hold something, such as a name tag or name badge. They can also come as a chain or be retractable.
What are the different types of lanyards?
Lanyards come in a variety of fabric types and styles. Each fabric type has a unique look, and most of the fabrics can be imprinted with text and logos so they can be personalized. Each lanyard also has different fastener choices to use with name badges.
As lanyards are an easy way to display other identification tools, a variety of people use them every day. College students, teachers, employees in retail stores, some office workers and even government officials all wear them for security and to quickly show identification.
Where are they used, and when would I ever use one?
They are everywhere! Schools, offices, businesses, stores and so many more places use them frequently if not every day. Another common use is during conferences and conventions. Most of the time you would use one when either working at one of these places or helping to promote an event. Custom lanyards printed with text and logos are a great way of getting brands out into the public.
Why would I ever need a lanyard?
Because most lanyards are customized using text and logos, they are incredibly versatile. The text can be a phrase, a date or the name of an event or business. You will typically need to wear a lanyard if you need to have ID or credentials available to show to others or for security proof that you can be in a building or other typically private place.
Promotions, Business Use and Convention Swag
Promotional lanyards usually have a simple design which could include a business name, logo and website. They grab the attention of the people around the wearer and introduce them to their colleagues. When multiple organizations attend an event, a lanyard is also a quick way for people to recognize members from each organization or function.
Custom badge holders and promotional lanyards are great ways to introduce a company to prospective clients and event attendees. Products with logos for events make the event unforgettable. During such an event, lanyards can help to hold a stash of business cards to give away or store new business contact’s cards while also identifying the wearer. People don’t have to carry briefcases, bags or overstuff their pockets.
Trade shows and conventions are a great marketing terrain for customized lanyards and trade show organizers. They provide deluxe and classy organization and identification during any event. They can also double advertising power anywhere. Between networking and socializing, these can promote an idea to everyone in attendance during the event.
If a company requires security cards or photo IDs, lanyards are a great and useful way to keep these items handy. So, as you come to a security checkpoint or somewhere else you might need to show ID, you won’t have to search for your ID card. Lanyards are a low-cost option for identifying who belongs and who doesn’t. When providing employees with custom lanyards with either a company logo or slogan, they are easily identifiable and provide better security.
They are everywhere: schools, office buildings, sporting events and more. So many places use lanyards daily. Another common use is during conferences, conventions and other events.
While frequently used for displaying name tags, these promotional products have many different uses. Most people have found lanyards to be useful in everyday life. Use them to keep track of your keys, or use them to keep pens and other personal items close at hand.
The ABCs of Lanyards
Lanyards provide simplistic and efficient advertising. As they are usually worn around the neck, they remain easily accessible. As such, they are a perfect advertising opportunity. Lanyards make ideal giveaways at trade shows and conventions because they are quality-made and can include your business name and logo. Promotional lanyards will help customers remember your company and establish a positive brand image.
Know Your Audience
Always consider three things when dealing with lanyards: who is wearing it, who will see it and where it will be worn. Providing one during a convention or conference makes sure that there is a good possibility that it goes outside of the event. Lanyards given as part of a uniform are continually around someone’s neck to provide identification. And, remember that when you give someone a lanyard, the message included on it goes where ever the recipient does.
Never underestimate the power of a lanyard. They work with any dress code. Professionals can wear lanyards with their suit, dress shirt or blouse without compromising their appearance. They also allow people to carry their identification or credentials within reach for easy accessibility. And, when everyone wears the same lanyard in a business, it creates a sense of unity among the employees.
Networking is also an important aspect that lanyards are great at helping with. They quickly identify someone not only with a name badge, but with a company name and logo printed in plain sight. Providing employees with a custom lanyard with a business logo or slogan not only allows the employee to keep their name badge handy, but most of those who wear lanyards as part of their uniforms do not remove them after leaving work. This provides your company with extra, and free, walking advertising.
Keeping Consistent Branding
Lanyards are a commercial strategy to increase brand recognition. They will help customers and event attendees remember your company and establish a positive brand image. And, in addition to improving your brand image in your customer’s eyes, the use of promotional products, like custom lanyards, at trade shows opens up endless possibilities for a business to attract new consumers.
From advertising to practicality, branded lanyards benefit any business.
Custom lanyards have never gone out of style. And they continue to grow in popularity, especially when it comes to how they are branded. From sports team colors to business logos, each lanyard reminds the wearer of where they got it.
And, they are more than just a reminder to the wearer, they also let the beholder know more about your brand. Custom lanyards have the potential to reach far beyond what a name tag or badge does. Lanyards have far more useful applications than a name tag. While name tags are perfect for identifying employees and visitors, lanyards add security, branding and functionality to identification.
Lanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and so much more to promote any brand. The text can be a phrase, a date or the name of an event or business. Wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.
Keep your employees branded at all times. Add your logo and company color to a lanyard, and you won’t be able to give them out fast enough. Or, use a slogan or motto on branded lanyards to promote your business. These tools add recognition and identify not only the wearer but the company as well. Often, lanyards are a requirement for access to a building or meeting and can be used this way as advertising.
Maintain Open Communication
From security needs to simple identification for employees, lanyards are a key tool for any business. There are so many ways to use them for your company. They can be used for easy registration or entry management for an event. Using these to carry some form of ID helps everyone at your company feel safe. And, the list goes on.
Every retail worker should wear a lanyard with the company’s name or logo on it so customers know who to ask for help. This avoids the embarrassment of mistaking a fellow shopper for an employee and allows customers to enjoy their experience. It is especially important for cashiers and clerks to wear lanyards so customers know they are giving their money to an official employee. And then of course they are a commercial strategy to increase brand recognition.
Event lanyards clearly define who your staff are and where they belong. Using multiple colors or imprints also helps clarify different people at a business or during an event. Visitors can wear one color and employees another. Or, customize the printing to match your company needs. They also make it easy for employees to show their IDs or credentials to security personnel. By simply taking the time to customize them to differentiate groups, it shows that your brand is professional and you care enough to show it.
So, keep your audience’s attention, strengthen your brand and maintain open communication in your office and at your next event with custom lanyards that match your company goals.
The Learning Center is full of articles about learning how to host the best event ever, networking with colleagues and so much more.
Whether you’re planning the best conference anyone will ever attend or hosting a simple dinner party, The Learning Center is here to make sure you are using these tools in the best possible ways. Search content by categories like meetings and conferences, or hop from one subject to another at your leisure. Each informative article is there to help you succeed. As you delve into these different aspects of building your corporate identity, you will see positive changes in your business outcomes, company culture and marketing strategies.
From Meeting Planning to Event Hosting, This is the Place to Find Ideas
Spice up your creativity and find innovative ways to use personal identification. From ribbons at a meeting to name plates for directions at a conference, don’t limit yourself when using these fantastic tools. Improve everyone’s impression with name tags and award plaques. Come find out how to use these personalized tools to help your event be everything it should be. So, if you like personal identification as much as we do, take a look around, we guarantee you will find something useful.
No matter what industry you work in or the size of your company, The Learning Center (by Coller Industries Incorporated) was created for you. We have articles on a wide variety of topics from planning the perfect event to networking to build strong relationships. Most importantly, by putting thought and purpose into everything you do, and using the ideas in this blog, it will teach you how to achieve your company goals. It will also show you how to utilize the tools that you already have to improve your business practice.
Influencing Identity is here to help you figure out how to use name tags and identification products. From name tags for your business to badge holders for your next conference, we have it all. Find out how to use all your identification products at work, while networking and at any event you are planning. Use our how-to articles to get your ideas flowing for working with all of your personal identification.
Ribbon Impressions provides information about everything from ribbon roll ideas for your wedding to badge ribbons for a conference. And don’t forget about rosette ribbons for your award needs, such as fair or festival prizes. Find all your ribbon needs in one place and learn how to best use them at events and for your corporate gifting. Discover inspiration for using personalized ribbons and find useful how-to articles.
When used appropriately, plastic badge holders enhance branding, security and other business relations.
What are Badge Holders?
A badge holder is a rectangular, plastic identification product with an opening to insert a card or paper. People often use badge holders for trade shows, conventions, meetings and conferences. Badge holders come in different sizes and have a horizontal or vertical orientation. A fastener is usually attached to the plastic holder, such as a pin, clip or magnet. Badge holders also have punched slots for attaching a lanyard or metal chain. Customers can write on the paper or print any text or graphics using a printer.
Why Use Badge Holders?
The purpose of a badge holder is for someone to wear some form of identification so that it is visible and accessible. People also use badge holders to carry essential items like security cards, so they are easy to find.
Employees are less likely to lose their security cards or credentials when they keep them in a badge holder. The holders make it so that companies do not have to pay to replace any lost items. A badge holder also holds the card or ID in view so that security personnel and coworkers can quickly identify the person wearing it.
Some people prefer badge holders because they can wear them with a lanyard. The wearer does not have to poke holes in their clothing with a pin and damage their shirt or blouse. And the plastic material keeps the cards from breaking or getting scratched.
How Badge Holders Help Businesses
1) Save Money and Keep To A Budget
Badge holders are a less expensive alternative when custom name tags are not within a company’s budget. Name tags are also inconvenient when companies have high turn-over rates. With badge holders, all a company has to do is replace the former employee’s identification with the new ones. Conferences and conventions use badge holders for the same reason since different people may attend each year.
2) Keep Security Levels High
It is crucial to know who is entering a building or facility to maintain a high level of security. If employees wear their photo identification in a badge holder, security personnel can see who has authorized access to the building and who does not, which can decrease theft, impersonation and unauthorized visits. Employees can also use badge holders to carry proximity cards to tap in and out when they enter or leave the building. By giving people this access, it allows security to keep track of who is in the building.
3) Interpersonal Relationships
Identification items like badge holders help foster work relationships. People are more trusting and open with others when they know each other’s names. When employees wear something with their name on it, it improves work relationships. Additionally, this helps customers feel comfortable around employees. New employees get to know their colleagues and adapt to their work environment faster. So, when employees use badge holders like name tags, it enhances the company internal and external relations.
4) Promote A Company Brand
Adding a company logo to badge holder inserts increases brand recognition. People associate the logo with the company when employees wear their badge holders at conventions and trade shows. Employees should wear their badges in the office, during their lunch break and when they travel to and from work. Companies can also require employees to show their work ID to access benefits like restaurant discounts and gym memberships. Using an ID in this way becomes free advertising for the company and makes the logo more memorable to the public. Even within the office, having employees wear the logo creates a sense of teamwork and loyalty to the company.
Guidelines for Badge Holder Usage
For badge holders to benefit businesses, the text on the badge inserts must be readable and straightforward. Print only the person’s name and their job title and department. In retail establishments, the only requirement is the first name. When two employees have the same first name, have them include their last name or initial as well.
The text on the insert should be at least a 24 point font or larger. Make sure the ink and the font style are legible. Print the same information on both sides of the card if the badge holder is attached to a lanyard. Lanyards tend to twist and turn so that the badge holder is facing the other way. If the information is on one side of the insert, it will not be visible when the lanyard turns the badge around, which defeats the purpose of the badge holder.
Logos & Titles
The layout of the name and logo needs to look tidy and professional. A business logo should not be so large that it makes the insert look crowded. On the other hand, the logo should not be too small and hide in one corner. At trade shows, if there is enough room on the insert, it may include the company’s Twitter handle and other social media or a QR barcode that leads to the company’s website. Social media and barcodes should all be neatly laid out on the insert.
Treat titles the same as logos. If included on inserts, they must never crowd the person’s name or be in a small, unreadable font. Job titles distinguish head of staff from other employees. Titles also help customers and employees know who to talk to about specific issues. Putting titles on badges let customers or conference attendees know who is in charge of management, security or registration.
Badge Holders: Size & Orientation
Photo IDs and security cards should fit inside the badge holders. So, make sure you are ordering the correct size. Each badge should also be the proper orientation. If the IDs have a horizontal direction, then the company will need a horizontal badge holder. It is the same for vertical IDs. If you are using paper inserts, be sure to use badge holders that will present your information appropriately. Standard text should be about 24 point font, and all text must be large enough to read from a slight distance, usually about 10 feet away.
Using Fasteners
The best choice of fastener depends on how people wish to attach the badge holder to their person. Professional badge holders come with many different fastener options. Some like it on their clothes while others want it hanging from a lanyard. Fasteners, like pins and magnets, are often used for formal settings while lanyards are used more during conferences and conventions. Magnets and pins attach badge holders to people’s shirts, blouses, suit jackets or some other articles of clothing. The slots on the top of a badge holder are made to wear with a lanyard or a clip. And, clips can be attached to almost anything, whether it is a shirt, jacket or any other piece of clothing.
Finding the Right Badge Holder Material
Finding the right kind of material for your badge holder depends on how excessively you intend to use them. You can order badge holders made of different types of plastic. For example, holders with 8 to 10 mil vinyl are durable and suitable for repeated use. Vinyl is a plastic consisting of polyvinyl chloride. Badges with less than eight mil vinyl are semi-rigid and ideal for light use. And, holders made of acetate, a material made by cutting and polishing sheets of plastic, are flexible and lightweight. So, they are thin and recommended for single use.
Making the Color Work For You
Inserts are available in seven colors. Ordering different colored badge holder inserts so that badges can be color coded. And, color coding allows companies can divide employees into several groups. Color coding can visibly show who has permission to access specific areas of a facility.
Different colors can also designate who works in which department. At schools, these colors can differentiate between students, faculty and staff. For trade shows or conventions, color coding can separate attendees from volunteers and vendors. Whatever the color of the insert, the text should be easy to read. So, do not use light printing on a light colored insert.
Professions That Should Have Badge Holders
Specific job fields should use badge holders for identification to earn people’s trust and improve credibility. If people are going to trust someone with their well being, they want to know they are experts in their field. People also want proof that a journalist who is asking to interview them works for a news organization. Those who work these types of jobs are more likely to receive the public’s trust when they show their credentials or identification.
Medical IDs
People receiving medical care want to know they are in the right hands. For that reason, doctors, nurses and emergency medical technicians should include their name, photo and job title on their work ID. With this information visible, people know they are legitimate.
People with a chronic medical condition can make their emergency medical ID with a badge holder and paper insert. Medical IDs should include information about a person’s medical condition, allergies, prescribed drugs, emergency contacts and blood type. Often people with a mental state have trouble remembering which medication they take and how much. If a person becomes unconscious due to a health condition, a medical ID can give people the correct medication and dosage that person needs. The wrong medication or dosage can have fatal consequences, which is why medical IDs are essential.
Anyone with a chronic medical condition should have a medical ID card. These cards are also perfect for participants in clinical trials and people with special needs. EMTs are trained to look for medical ID cards and use the information provided to save a person’s life.
Make sure to order a high-quality badge holder and insert card for your medical ID. The text printed on the medical ID must be readable and well organized. Use good quality ink that does not fade quickly. A badge and lanyard are much more readable than a bracelet and more accessible. Also, be sure to have the information printed on both sides of the insert.
The insert card must include all necessary information. If there is not enough room on one side, print the rest of the details on the other. It is better to use both sides of the card and have the text in a larger font than to have everything on one side.
School Badge Holders
Badge holders can help schools that wish to increase their level of security. Administration can require students, faculty and staff to wear badges while on school property. School badges indicate that the people wearing them are allowed on campus. And, this makes it easier for faculty and security to spot anyone who might be trespassing.
For badges to efficiently work in schools, everyone should wear them the whole time they are on school property. Each student, teacher and staff member should return their badge to administration when they no longer work at or attend the school. Administration can also require authorized visitors to obtain a visitor pass and wear it while they are on school property. Once done visiting the school, visitors should return the pass right before they leave.
Badge holders with lanyards are one of the best options for school use. Students can slip them on and off without damaging the badge. Schools can customize the lanyard and badge inserts to include the school’s name and logo. This customization helps security personnel distinguish between a legitimate school badge and a fake one.
School badges can also help administration keep track of which students borrow books from the school library or borrow equipment for educational purposes. They can also indicate which students have paid for a meal plan.
