Brand Identity: What It Is and Why You Should Care

Brand identity is a core part of your organization’s marketing. This includes what you do, how you market yourself and how consumers perceive you and your brand. Brand identity works to build awareness, loyalty and desire. It helps shape your target audience’s perception. Does this sound like marketing buzzwords that are just hype? They’re not. Brand identity has been proven to make a difference in sales and customer retention.

logo name tag branding brand identity
Retail Worker Wearing Name Tag

Your Target Audience

When you think about your favorite brands, you probably don’t think about their customers. But that’s who the target audience is: those who buy from you and use your product.

And if there’s one thing that’s true about branding, it matters more than ever. In this age of social media and mobile devices, your customers are easily distracted—they can switch games or apps in seconds. They’ll go somewhere else if they’re not getting what they want from you. So businesses must develop a strong brand identity so customers know what to expect when they come to your product or service.

One way of doing this is by defining your target audience. Who are your customers? Why do they buy from you? What do they like about the product or service? Then, how can you ensure everything stays well presented so those customers keep returning?

By answering these questions and working with an expert on how best to craft a compelling brand identity strategy, businesses will be able to create a clear picture of who their customers are, what they want out of their experience with your business (and vice versa) and how best to deliver on those expectations to keep them coming back again.

Your Purpose and Values

A brand’s purpose is the reason it exists. It motivates the company and its employees to do what they do. For example, suppose a brand has a clear, compelling purpose that inspires its customers and those who work for it. In that case, the company will be able to build a reliable reputation for quality and integrity.

The best way to ensure that your brand remains consistent in its messaging is to establish what exactly you’re trying to accomplish with your business. What does your company stand for? What kind of value do you want your products and services to offer? And, what do you want people who buy from you or work for you to feel when they use your product or service?

Once you have a clear idea of what your brand stands for, it’s time to define its purpose and the specific ways you will accomplish it. This includes determining what value your company wants to offer and how you plan to deliver it. You should also think about how your brand can become more than just a business but an integral part of the lives of those who use it. If you’re selling something that people will use daily, ask yourself: How can I make my product or service improve the quality of their lives? What do I want them to feel like when they use this item? What kind of emotions do we want people to associate with our brand?

Visual Elements

The visual elements of your brand identity are a vital part of what makes your company unique.

Visual elements include:

• Your logo is an essential part of your company’s identity and should be something that customers and other stakeholders can easily remember.

logo badge ribbon branding brand identity
Badge Ribbons
  • The colors you use in your marketing materials. These should help reinforce the brand’s tone and message but also help it stand out from other brands in its industry.
  • The fonts used in marketing materials should be easy to read and reinforce the text’s tone.
  • Graphics that accompany text or images on your website, social media channels, etc., including icons or illustrations that convey a particular meaning or message related to your business.

A strong brand identity is an essential element of success for any small business. It defines a company’s personality and customer perception, leading to greater odds of customer loyalty, brand recognition and a sense of trust between the company and its customer base. This can lead to better customer retention and increased revenues. Moreover, having a strong brand identity will help any small business achieve more significant growth and long term viability, offering the best chance to succeed in a highly competitive market environment.

Bring your organization’s logo to life with name tags, name plates and lanyards.

UV color logo name tag for company branding
Name Tags
logo name plate branding brand identity
Name Plates
logo lanyard branding brand identity
Lanyards

3 Ways Awards Make You More Remarkable

It doesn’t matter where you’re from, it’s what you do that makes you stand out. Unfortunately, there’s a possibility your company can get lost in the crowd of mediocrity. Awards help you prevent that by standing out and attracting more attention to your brand. Here are four ways awards make you more remarkable.

Awards are a form of recognition that people and their organizations receive for their achievements. They represent an organization’s success and excellent performance, leading to public relations benefits. Awards not only gain publicity but also attract top talent and raise the probability of competitive advantage. They also gather positive attention from stakeholders.

Rosette Ribbon rewards for first, second and third place.

Awards Make You More Remarkable by Recognizing Your Hard Work

Awards are important because they help you feel like you’re doing something right. This is important for your self confidence as a worker. When you’re recognized for doing something well, it helps you feel like your work is not just an obligation but something that matters.

Receiving rewards also allows employers to show appreciation for employees’ hard work and dedication. This can make employees feel valued, which will make them more likely to stay with the company longer than they would otherwise have stayed if they hadn’t been recognized with an award. This show employees that the company is willing to invest in them and their work.

When employers reward their employees, they help promote themselves and their employees to the public. A company that recognizes its employees with awards is likely to be seen as an excellent workplace. It also makes customers more likely to patronize it.

name tag badge ribbon awards make you more remarkable

You Build Reputation

Awards are a great tool to build your reputation, which is essential for any company or organization. They are a way to identify the best in your industry, thus assisting you and your company to stand out from the crowd. In addition, they help improve resumes tenfold when you include awards and certifications earned.

You increase your visibility when others know about your recent accomplishments. Awards help solidify your strengths and knowledge in your field. They give people who already know about your business a reason to trust and support you even more.

When people see that an organization has won awards, they are more likely to believe that the organization is reliable and trustworthy. They are also more likely to buy from them. This is especially true if there are awards for specific products or services. “Best Product” awards are compelling because they show potential customers that your product is better in terms of quality and value.

Name Tag with a matching Name Plate awards make you more remarkable

Increase Your Productivity

Awards are a powerful motivator for employees. They motivate people to do more work and encourage people to work smarter. When you give your employees an award, you’re telling them their hard work has paid off, and that you are noticing their efforts. That feeling of validation can be enough to spur them on to greater heights. It also helps them feel more confident in their abilities and more willing to take risks with new ideas.

Organizations that give out rewards regularly help their employees feel like they’re part of something larger than themselves. This is when people start working together as a team. This is especially true if the award is based on teamwork rather than individual performance. Giving prizes out regularly helps everyone feel like they’re part of something bigger than themselves, and that’s when people start working together as a team.

Awards Make You More Remarkable

Awards convey an elite status, which is what organizations want because of the increased professionalism. Organizations that win awards are gaining tremendous amounts of exposure and receiving a lot of goodwill points from their clients, peers and consumers. When people view a company as a leader in their industry, it means that the brands continue to meet the highest standards in both quality and ethics, something that competitors struggle to do.

Whether you’re a business, a non-profit or something in between, awards are a great way to show the world that you’re doing good work. In many ways, earning an award validates the positive impact that you’re making and sets you apart from your competitors—not to mention that they’re also a lot of fun to receive. Awards truly make you more remarkable.

Name Tags are Your Best Friend

Excellent customer service begins with name tags. They are an integral part of your work uniform. Dress codes state what workers should and shouldn’t wear to work. That is why you would typically see brokers wearing suits, teachers wearing business casual and retail workers wearing company colored shirts. When jobs do not require anything specifically, name tags do the trick just as well as regular uniforms. They tell guests and other workers your name, job title, business name and more. Name tags are your best friend because they help you quickly become friends with everyone you serve.

When you wear a name tag, you break the awkwardness of speaking to a customer when they do not know how to address you. With that, communicating with customers is easier than ever. With your name displayed, you give customers and employees permission to learn your name and address you as such. After that, you are open to communication for any reason.

business meeting with people wearing name tags

Relationships Start with Name Tags

Imagine you are at the county fair. You manage a game booth where kids compete for the biggest stuffed animal. When you are on the job, you and your coworkers only wear black, a subtle way to show that you are working. However, you could blend in just like an ordinary fair visitor.

Visitors don’t have to second guess when you wear a name tag. You and your coworkers are attentive workers when you wear them. You are the professional they can approach if they want to play the game at your booth. Wearing a name tag shows that you can assist them with whatever request or concern visitors have. Name tags are your best friend.

three logo name tags

It is comforting for customers whenever you wear a name tag. You appear to be a fun member of your community who enjoys helping other members have a good time. You are ready to show visitors a great time when you have proper identification.

The same is true when you work in retail. While wearing a name tag, you are easy to spot from a crowd. Consumers can call your name, making it more personable. Then, lead your consumers to whatever they are searching for. Finally, when you ring them up, you offer them a discount they were unaware of.

You can help customers save time and money with excellent customer service. You help your guests leave the store quicker and happier, and then they will keep coming back for more. They will remember interactions like these because quality service is memorable. When you take care of your guests, they will remain loyal to your business.

During volunteering events, name tags are essential. Volunteers usually work in casual clothes, making it difficult for people to tell the difference between volunteers and guests. Crowded events make things even more difficult. If no one wore identification, the place would be chaotic. That’s why you typically see volunteers wearing lanyards or badge holders with a tag on them. Volunteers see people come and go throughout the day, so it simplifies things when it is easy to see you are a volunteer.

Create Unforgettable Moments for Guests

When you present excellent customer service, your customers will remember. Excellent customer service can be as simple as asking if they’re finding everything OK and telling them they can come to you for anything. Then, you can take it a step further and walk them to the destinations. Finally, you can talk to them about deals and discounts they can sign up for during that time. 

engraved logo name tag

When you give your customers your full attention, it shows that you care about their satisfaction. Name tags are your best friend because they allow for more unique interactions.

Small talk helps friendships blossom because what everyone wants is to be understood. In addition, this back and forth lets guests know that you are willing to offer more than the assistance they are used to.

Name tags are your best friends because they assist you in starting conversation with people you serve. They are the catalyst you need to get closer to your customers. Wearing identification shows you are open to helping them. Treating people with excellent customer service means you treat guests with respect and trust. Because you treated clients well, you’ve begun two relationships: you and the customer and the client and company. Because you showed excellent customer service, you have started a significant relationship between the company and clients. Name tags are tools you can use to build relationships with your guests.

“A good relationship is when someone accepts your past, supports your present and encourages your future.” – Unknown


Find more identification products at Name Tag, Inc. like Classic and Logo Name Tags and Reusable Name Badges.

Community Sharing and Working Together

From defining community to revisiting our younger days when we were told to share, we learn that community sharing can help determine basic business practices. So, what is a community? It is a group of people with a common characteristic or interest living together within a larger society. Community is also described as a feeling of fellowship with others as a result of sharing common attitudes, interests and goals.

As we all have been taught from a young age, sharing is to partake of, use, experience, occupy or enjoy things and experiences with others. When you put the two together, it becomes a strong sense of belonging. And when businesses adopt these practices, their business will grow exponentially!

Community sharing with people wearing lanyards and name tags while serving others.

“The key benefit of the sharing economy that we are the most passionate about is that it empowers people,” says Rachel Botsman, founder and director of Collaborative Consumption and author of the book What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. “It empowers people to live more sustainably, to build community in new ways, to make money from their existing assets and most importantly, to rediscover a human connection we have lost somewhere along the way.”

When businesses get together in their communities and take pride in everyone’s work, they will see growth and camaraderie that can only be accomplished together.

As the sharing economy picks up momentum, its reach has become global. In cities and towns around the world, people are creating ways to share everything from baby clothes to boats, hardware to vacation homes. There are also groups emerging that consciously identify with the big picture sharing movement. These groups focus on education, action and community building and advocate for a cultural shift toward widespread sharing.

From neighborhood level cooperatives to global organizations, these groups work to bring sharing into the mainstream. They see sharing as a new paradigm; a means to a more democratic society, and they understand that sharing is not a new fad but an ancient practice that technology is reinvigorating.

Connecting to Others Through Community Sharing

Identification products are more valuable than you might think when you involve them with your community sharing. From neighborhood get togethers to corporation events, name tags and ribbons are the best tools to get your brand out there. In addition, adding your logo to these products at community events can increase your brand reach.

Building these social connections can also help you reach your professional goals. By building relationships with people at work and in your community, you form a strong network of people who trust your abilities and are willing to support your business. And, in turn, you prove to your community that you are eager to help them succeed.

Building community: how sharing ideas can bring us all together

As the world grows more connected, digitally and physically, people are living closer together and interacting in ways they never have before. As a result, the process of building communities – coming together with people across cultures to share goals and ideas – is more important than ever before.

When it comes to joining together to make our neighborhoods, our cities, and our world better, one of the most important things we can do is to find out what we have in common. When we share something with the people around us – no matter how small or insignificant it seems – it can help us make connections we never realized we could.

Public art projects, community development groups, and museums are some of the people and organizations who are using this principle to bring us all closer. Check out these amazing examples of people getting together in completely new ways.

The idea here is that your community doesn’t just buy your product or service. The community stays with your business because they trust how you make them feel. You are providing solutions to their problems. So, the more you know about your community, the more you can help it grow. And by supporting your community, you help your business grow.

Building Customer Relationships

The key to any good relationship is communication. Keeping open lines between yourself, your employees and your customers is crucial to your success. Without this communication, those customer relationships that keep you in business will fall short of where you need them. And remember that without your customers, you will go nowhere.

You must meet the standards that the customer expects from you. This could mean products or services rendered. Make sure that everything your business does is for the customer. Not only will this help with the retention of current customers, but this can also bring in others that your clientele tells about your wonderful company.

Identification and Community Sharing

Name tags, personalized ribbons and other identification products will help your brand reach. However, and more importantly, these products will let you reach out to your community and let them know who you are and that you are there to help. Here are three products with ways they will help in your community.

Three stock rosette ribbons that are for first, second and third place.

Everyone Deserves an Award (Place Rosettes)

Community recognition can happen anywhere: school art shows or neighborhood events, so be prepared with award ribbons. Reward those in attendance as well as winners at any gathering.

A black reusable speedy badge with a printed insert for a community sharing event.

Reusable Speedy Badges and Community Sharing

Come together in your community by sharing products and services with those around you (name tags included). These reusable badges will identify everyone at your next community event.

Gold imprinted custom badge ribbon for a community event award.

Using Badge Ribbons as Show Passes

Create unique awards and passes with custom imprinted badge ribbons attached to contestants and given to guests. These ribbons are the perfect way to make sure that everyone at your event feels invited and welcome.

Read More: Better Your Brand with Community Service

Building a brand is something every business regularly focuses on. From excellent customer service to high quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. You are building your brand reputation by producing high quality interactions with clients and customers.

Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to help those around us and improve our brand.

Students, Back to School and Identification

It’s back to school time. Students know they are going back to school, and they are ready to see their friends. Parents are excited for a return to a stable schedule. School organizations are in the process of planning for back to school events, fundraising and autumn activities. Although some of us are a little more hesitant about returning to these tasks, we should all prepare for what is to come.

We understand that teachers are facing the time of back to school setup and organizing their classrooms. Parents may be shouting for joy during this time; however, one of the hardest things teachers must do is prepare their rooms for students to return. So, we are here to help teachers and other educators prepare their supplies for back to school needs.

Students sitting in a classroom for going back to school in style.

Back to school needs are everywhere, from books to pencils, pens and note paper. Kids need all sorts of supplies to start the school year off right and prepared. While we don’t offer these items, don’t underestimate the importance of name tags and identification for your classroom.

A Teacher’s Guide to Engaging Students

You may think having students who want to be at school and learn from their teachers sounds too good to be true. But that’s what schools that focus on increasing student engagement are seeing. More than coming to class and turning in homework, engaged students are enthusiastic about their education and desire to excel in their classes. So if you want to see your students succeed, you must figure out how to engage them in the learning process.

Whether it’s for the first day of school or needing to know how to make a lesson plan, this information is for everyone in the education field. Even students can learn from these tips. From how to use identification products in the classroom to advice on setting up storage for the school year, find everything you need here.

Motivating Students and Recognizing Individual Excellence

As a leader and a teacher, you have a responsibility to make sure that your students know how much you care about their learning and retention. When you celebrate even small achievements, you are helping your students see their excellence. This recognition will help them understand what their education is all about.

Engaging with your students will help to motivate them to do their best work. Take the time to recognize individual achievements so you can manage engagement, help reduce stress and increase productivity among your students. Motivation naturally comes when everyone is involved in staying productive and on task.

Recognizing individual excellence can build an educational culture that retains the best students. However, the truth is that no one can be successful alone. You always need help somewhere along the way. Most anyone can learn a skill, but not everyone knows success is all about how you prioritize people and talents.

Teaching Tools and Personalizing Your Classroom

Learning is more effective and stimulating when using teaching tools already in front of you. It is up to teachers and other school staff to ensure every student has the tools they need to learn. When students know what tools they have available and how each works, they are more apt to pay attention and, in the long run, learn what they need to succeed.

We are here to help you know how to personalize your school and use these teaching tools. From the classroom to the counseling center, we have custom products to make your school run smoothly. Use these great teaching tools to help your teaching and instruction.

Here’s a fun idea: when giving out welcome gifts to your students, wrap them with fun ribbon rolls. Your students are guaranteed a great first impression when handed trinkets with personalized ribbons wrapped around them. And, maybe they will even behave a bit better as a way of saying thank you for your thoughtfulness.

NAME TAGS

A classroom assistant wearing a name tags and helping young students and engaging them in a classroom.

Most teachers have so many students that it is hard to remember everyone’s names. Name tags are great helpers that make remembering names easier. And the students will love the personalization and knowing there is a specific space just for them. Using these tools can also help students get to know each other.

There are many times when these name tags will come in handy. For example, career days, Grandparents’ Day and other school events. From adhesive badges to a more permanent solution of engraved tags, when you need your students to wear their names, these teaching tools are great to have available. Student name tags are also useful for labels around the classroom. For example, you can use them on a pocket chart to identify each student or use name tags to create a display for student jobs each week on your whiteboard.

Cognitive Engagement Strategies

Motivate your students to do their best by creating learning objectives for your class. Learning objectives show your students what they can achieve if they pay attention and complete assignments. Once they understand how your class benefits them, they will take it seriously.

Part of keeping your students engaged mentally is giving them a chance to unwind. To make this easy, customize name tags with various mental breaks (e.g., sing a song or play rock, paper, scissors) and put them in a jar. Then, when it is time for a mental break, take a tag out of the jar and have your students do that activity.

PHOTO ID BADGES and LANYARDS

Quickly identify students, staff and visitors in your school using photo ID badges and colorful lanyards. These tools help with identification, security, classroom aids and extracurricular events.

Photos, along with names, titles and logos, are presented on these badges in a way that provides extra security at your school. With these elements, you can quickly identify those who belong wandering the halls. So, provide photo ID badges for teachers and school staff to ensure the proper people enter and exit your building.

Several students wearing name badges and lanyards for a school event.

Whether hundreds or thousands, it doesn’t matter how many kids come back to your school this year; security is always an issue. Yes, there are name tags and photo ID badges for the teachers. But how do the children keep their things safe and secure?

Lanyards are a convenient way of displaying identification and other things while at school. And these lanyards don’t have to be boring. Choose from a variety of colors to match your school and mascot.

Help your students stand out from the rest with bright colors, logos and messages custom imprinted on these lanyards. These lanyards are also perfect for fundraising events, sporting meets and any other time your school gets together.

Learn even more about incorporating Custom Lanyards into your teaching tools.

BADGE RIBBONS

Badge ribbons are always fun to collect, especially when your favorite teacher gives you one as achievement recognition. Many students enjoy decorating their desks with these fun ribbons. Or they use them as bookmarks. No matter how students collect each ribbon, they will always take them home to display these awards proudly for all to see.

A student wearing a name tag and badge ribbon for a school movie night or other event.

These ribbons are so incredibly versatile that they are also great for labeling things in the classroom. Customize each ribbon with memorable quotes or other text as well as graphics to match the uniqueness of your needs. You can also choose from many different colors (both ribbons and imprinting).

So, help each person at your school see just how important they are with these incredible ribbons. Whether for a new teacher in your school or a way to identify different grades, badge ribbons are the best solution ever. With double-sided tape ready to stick to anything (like a name tag), these ribbons are super easy to use.

Use these wonderfully versatile ribbons in just about any school setting you can think up. Custom (and stock) ribbons are essential in your classroom and available for your students. Choose from an abundance of ribbon selections to meet most any need you might face in the classroom.

Extra Teaching Tools

Now and then, teachers need a little help and guidance to help enrich their teaching styles and the education of their students. These articles will feature helpful hints and tidbits on how to run a classroom and so much more. So, if you’re struggling to get things done and help your students or just want to add to your teaching toolbox, these education tools are for you!

Planning for Summer Activities

(Products to Help and Tips for the Perfect Event)

Whenever people gather together, whether it is for a wedding, a business conference or a summer festival, the most important part is making sure people participate. Start with employee engagement for your summer activities, and ignite your team’s spirit with refreshing activities such as BBQs, bowling and more.

Corporate summer events are the most successful when the activities are things that employees want to do, and the more fun, the better. Foster goodwill among employees and give people a chance to mingle with people outside their regular work contacts by hosting a summer event. But don’t forget that someone is always needed to oversee the event’s details to ensure that it happens and is a success.

Organizing a seminar, conference, brand promotion, or product launch is not as easy as it may seem. However, paying attention to small details is essential and will impact the participants at your event. They say the devil resides in the details, and it is this devil you need to cater to when planning a summer corporate event. All events need a lot of planning and proper execution to avoid losing out on participants. So, make sure that you start well ahead of time and get everything in order before the big day.

10 Things to Keep In Mind While Planning Your Corporate Event

The most important point to consider when planning an event is to decide on the theme. This means that you need first to conceptualize your idea. You also need to bear in mind the targeted audience for the particular event. Based on these two main aspects, i.e., the audience and the theme, you need to plan and execute the corporate event accordingly.

It pays to know your resources well, and it will only help you delegate the responsibilities well in advance. Remember, it is always best to have designated people to do their respective jobs rather than taking it all on your shoulders. Distribute the work evenly, and keep backups just in case there is a last-minute slag. Most importantly, collaborate on the event with them at all times.

A day before the event, make sure you have everything in place. You could visit the venue a couple of hours before the event and check the sound and light system. Ensure that the arrangements are proper and everything is looked into. Handing out programmed brochures to the guests will make the event seem more organized. Remember, the first impression will leave a lasting impact on your guests.

To do this, you would have to ensure that the entry management is efficient and well-organized. Last but not the least, ensure there are no snags and delays in your event that will put off your guests. Also, remember to place your guests’ safety and satisfaction at the helm of all your efforts. By keeping all these things in mind, you will leave your guests with a smile, translating your event into a huge success.

Personal identification products that can be customized to use at any summer activity your business is planning.

Team Building and Employee Summer Engagement

Teamwork is critical to any business’s success, both large and small. So, when employees can connect over common interests, goals and ambitions, they will work better together. And when you have a team that builds up each other, your business will constantly succeed.

Keeping your team motivated takes effort, especially during summer activities. And as a business owner, you need to help your team members develop their bonds to collaborate and communicate effectively. Enter team building!

Team building activities and games are supposed to be educational and enjoyable. They help the team learn about each other — how each person thinks, works, solves problems and has fun. So whether you want to do some icebreakers or just bond your team, there are inventive ways to do this.

Badge Holders and Lanyards to Spice up Your Summer Activities

Badge holders with printed inserts and colorful lanyards used during a company summer event.

Nearly every organized event requires attendees, volunteers, and others to wear name badges. So, hand out customized badge holders and lanyards to everyone at your summer event. Also, make sure to keep extra badges just in case you need them during the day of the event. With printable inserts, it’s easy to get someone’s identification quickly.

Once everyone is identified clearly at your summer activities, it helps ease introductions. That way, those in attendance can move on to more important things, such as business discussions and networking. Badge holders are one of the easiest (and most affordable) ways to identify large groups of people. Add in lanyards for extra branding and recognition.

So, get your employees involved this summer at your office shindig (and color coordinate your teams for better participation). Having fun this summer at your office party is even better with fun titles! Print them on inserts in badge holders for your summer activities.

Conversations About a Lanyard

As lanyards are an easy way to display name badges and other personal identification, they are used every day by various people. College students, teachers, employees in retail stores, office workers and even government officials wear lanyards to show IDs or security reasons.

When everyone at the company is wearing the same lanyard, it creates a sense of unity. Colleagues work together with camaraderie and respect. Whether your employees or in the office or on a corporate retreat, company lanyards instill the reality that everyone is a part of the same team, including upper management.

Networking is also an essential aspect of trade shows and summer events. Lanyards identify you and your colleagues by carrying name badges and advertising your company name and logo imprinted on the material. Also, lanyards work with nearly any dress code. Professionals can wear lanyards with their suit, dress shirt or blouse without compromising their appearance. Lanyards also allow people to carry their identifications or credentials without damaging their clothes with pins or other fasteners.

Employees should wear a badge holder for summer events to help create unity and elevate the security. Leaders need to be able to identify each participant at the event, and having each employee wear a lanyard and a name badge will help identify those who belong. They also aid in remembering people’s names.

Name Tags and Badge Ribbons for Your Next Summer Event

Black engraved name tag with colorful custom badge ribbons designed for use during summer activities.

From company summer festivities to family reunions, name tags and badge ribbons are perfect for every event. You can tell people more about each other at first glance with a highly personalized ribbon attached to their name tag. Likewise, if you have VIPs or other prominent members at your event, set them apart with a ribbon that reflects their importance or position.

Networking with Name Tags

Here’s the scenario: “You’ve just arrived at your weekly, cookie-cutter networking event. After walking up to the registration table, you search across a sea of identical plastic name badges with tiny print for the one with your name and company printed on it. You’ll affix this name tag to your shirt at the least awkward angle you can contrive and proceed into a crowded room of people all arching their necks to scope out the people worth chatting to while trying not to stare at someone’s chest for too long. (And most likely many have chosen to position the name) tags to be hidden in the folds of jackets or flipped around entirely, making them impossible to read. Good luck with that one.”

We’re here to offer that perfect solution. We offer a product that facilitates networking and promotes making those critical connections. In addition, our name tags and reusable badges are ideal for use with our lanyards and other fasteners.

Stand out from any crowd with bright, fun and festive badge ribbons.

Each ribbon helps make an initial introduction when worn with a name badge. They help break the ice for those attending social meetings and a get-together. And, it is always fun to think outside the box to come up with unique ways to personalize these badge ribbons.

While name badges are the usual place to find a badge ribbon, these identification tools are perfect for imaginative uses. From group identifiers to getting-to-know-you games, these ribbons help add flair to any event or function. However, use your imagination and create fun things to add to these promotional ribbons. They don’t always have to be professional. Instead, add silly things that will make them memorable such as Coffee Fiend or Here For The Food. Also, let attendees pick out something that describes their personality so others at a conference or corporate meeting will feel more at ease.

Ribbon Tools for Employee Engagement

Badge ribbons are the perfect tool to engage your employees, especially during summer events. With many different colors to choose from, and you can add any text and small graphics, these ribbons are incredibly versatile. Use them to inform your employees about your next event. Or, use them for event games, fun summer-themed titles and more.

No matter your event, you can make these ribbons work for you! Whether it’s an employee-only event or a summer get-together that your business is sponsoring, badge ribbons can do most of the work for you. First, include messages of dates, times and locations for each of your events. Then, use them to help employees and customers stay engaged with your business.

You can also use custom top ribbons as awards, reminders and souvenirs at your next company summer event. These ribbons are just as versatile as badge ribbons but a bit fancier. Sometimes the best way to keep your employees continually engaged is a simple reminder of the fun they have with your company. Summer events are the perfect reminder. So, create unique and engaging ribbons to give to your event guests as a reminder of the fun they had celebrating.

Custom Signs Designed for Summer Activities

Custom sign designed to show daily schedules for summer activities.

The best part of custom products is personalizing them for every event or need, including planning office summer activities. Informing your customers upfront about business hours and policies builds customer trust and keeps them coming back. Adding professional signage to your business (and event) will help your employees and customers understand your company goals. After all, helping your customers is your number one priority, so make sure they know by using classy engraved signs.

Finding a way to let your customers know where things are just got easier with stock engraved signs. Welcome everyone to your lobby by providing instructions on how you handle business. Help your customers find their way around your facility with easy-to-read stock office signage. Make your business more welcoming with custom and stock signs featuring messages that help your customers.

Signs also play an important role at your summer events. Add daily schedules, include information about the event or simply display a fun summer message. No matter what, make sure your message is engaging for everyone in attendance at your event.

So, what are the benefits of throwing company sponsored summer activities?

Hosting any company summer activities is one way to keep employee morale boosted, which can often dip up and down quite often. It’s almost seen as a perk, just in the same way that a Christmas party is. Giving your team the chance to interact outside of the office is one way to boost their morale. In addition, it provides the team with an opportunity to get to know each other better, and differently.

Learn even more: 5 Tips for Planning a Conference

Online Learning & Maintaining Student Motivation

Lately, it doesn’t seem to matter which grade a student is in. Everyone is taking virtual classes this year. Some of these classes are going with online learning for the first time. This makes it difficult for everyone involved. So, how do you (as a parent, student or teacher) adapt to these changes? Here are some quick tips and suggestions to keep you focused and stay motivated throughout this school year.

Online Learning & Maintaining Student Motivation

Students & Online Learning

How can you, as a student, find that focus that will help you stay motivated? Here are several steps to take to make sure you get your work completed and turned in on time.

1. Set Goals

Most people hear this advice throughout their entire lives. So, let’s apply it to this school year as well. Take a look at all the classes and subjects you are currently taking. Now, what needs to happen for you to be able to get the grade you want for these classes? Start by writing down what your end goal is. Then, separate these broad goals into smaller ones.

Dedicate a specific notebook to your goal making. After all, the key to achieving your goals is writing them all down. Once you have them in writing, you can refer to your goals frequently so you know you are taking every step to completing them. Accomplishing your goals requires constant follow-up. And when you write everything down, you can always go back to see where you are in achieving your goals.

2. Keep to a Routine

Many students have a small opportunity to attend classes at least once a week. Going to these physical classes offers a structure that normally doesn’t exist for online classes. Many students find that having that structure, even for one day, is soothing and helps them better focus. It’s the routine of a daily schedule that keeps them motivated.

Develop a plan to stay on task so you can complete your coursework while still allowing time to enjoy the things you like to do. Schedule set times to log in to your course and to study, create reminders of due dates on your calendar or phone, and build in ample breaks to give your mind some time to take in what you’re learning. Having a plan will increase your likelihood of success and will help you reach your goals.

So, find that routine for the other days when you are doing online learning. Sometimes it’s as easy as duplicating that in-person routine while you are at home. For example, study math, English or science at the same time every day. Even if you don’t have homework or an online meeting, pull out your textbook and notes and keep caught up on the class studies.

3. Take Breaks

Just like breaks between classes when you’re on campus, it’s smart to take small breaks to help yourself stay motivated. These breaks can be something as simple as standing up and stretching. Or, make them a bit more interactive with quick activities like three-minute exercise routines.

No matter what break activities you choose, make them a part of your daily routine. In elementary, we all had recess breaks, and it’s important to give our brains a little bit of a distraction instead of always staring at a computer or textbook. Your mind will thank you for taking these breaks.

4. Reward Yourself

From celebrating the little achievements to making a big deal for passing a class, every student should reward themselves for a job well done. Figure out a rewards system for meeting goals; match the reward to the success. Doing something nice for yourself will help with your online learning motivation. So treat yourself for a job well done.

Parents & Online Learning

things to do while committing to online learning

While it isn’t your education, you are there to help your children accomplish their educational goals. Make sure you take some time to follow these simple steps to ensure that online learning functions well.

1. Stay Healthy

Part of staying healthy focuses on both the parent and the student finding balance with school work. As a parent, you need to work with your student’s online learning to meet both mental and physical needs.

Taking care of the student’s mental and physical health can help their academic performance. As you build out your schedule, try to work in regular exercise, healthy meals and plenty of rest and relaxation. If you’re not sure where to begin, contact your school’s respective recreation or counseling centers.

2. Create an Inspiring Study Space

Parents, make sure that your student has a dedicated space in which to study. Make this space accessible and free of distractions so that your child has a fighting chance of focusing and staying motivated in their school work.

Something easy to do is to add motivational signs or name plates for the students to see. Also, keep educational tools on hand. Set up a work station that is inviting for your child. Each child may need something different, so make sure you focus on individuality and personalities.

3. Take an Active Roll in Education

Online learning is hard on everyone. Some students can thrive in an online environment, but more often than not, they will need some assistance to stay on track. Listen to your kids for what they need to accomplish their educational goals. And, find ways to actively support those needs.

Once you know what each child needs, help them succeed by taking actions that push them in the right direction. Encourage them and show them that they are not alone in accomplishing their goals. If you let your kids know you have their back, they are guaranteed success in their schooling.

Teachers & Online Learning

teaching students with online learning

As an educator, you understand the importance of keeping students engaged and motivated. Online learning complicates these a bit, so here are a few things you can do to help your students stay on task.

1. Create a Schedule

Help your class stay on task by creating a daily schedule for them. Some students may need a little more guidance than others, and without your in-class help, they may not be able to focus like they need to. With a set daily schedule from their teacher, these students should thrive a little better in an online learning environment.

Schedules will also help you when working with assignments and grading. Ensure you are doing things in a timely manner and making yourself available to help your students when they need it. Writing out daily, weekly and monthly schedules will also help you as the teacher stay motivated so that you can do your job well.

2. Eliminate Distractions

As many of your classes will now communicate via video conferences, make sure your environment does not distract from your lesson plans. While you don’t have to remove everything from your background, make sure things behind you are not taking away from what you are teaching. And add items as needed. Use custom ribbon rolls to help keep the background engaging without distracting.

Maybe you find yourself constantly reminding students to mute their microphones or raise their hands before blurting out answers. Custom signs are the perfect tool to have that as a constant reminder behind you. Pick a color that works with your surroundings and add a message that will help with your teaching style.

3. Stay Connected with Students

One challenge of online learning is that students often feel quite isolated. Consider how you can make direct contact, through emails, instant message and video, to as many learners as possible, helping them see how you are invested in their learning. In addition, encourage ways for learners to see each other as resources through methods like peer feedback and peer review, as well as potentially helping students find peers to study with.

Your students need to know that you are there for them. Make yourself as accessible as you can during days that students may be on campus, and especially on days they are not. Everyone’s educational experience will be better knowing that the teachers will always remain accessible.

Making the Transition to Online

While online learning may be difficult at first, use these ideas to make your transition easier. If you still find that you need help, reach out to other teachers and parents. Your local school district is also a great resource. And keep on learning!

Adapting to Change in Business

Change is something every business is always dealing with. It is an inevitable process that every company must go through. This means that adapting to change and flexibility in business is an absolute must. These two things are essential for every business owner to grasp and understand how they work and why they are important.

Adaptability can be defined as creating modifications or changes in oneself to adapt or suit the new environment. For a work environment culture, it connotes being opened to new ideas, innovations, or alterations. Someone with this skill can work independently or in groups, or perform tasks not designed only for a single individual.

Workplace flexibility emphasizes the willingness and ability to adapt to change, particularly regarding how and when work gets done. In a flexible workplace, the needs of both employee and employer are met. Workplace flexibility is often used as a tool for retaining and engaging employees. It can also help an organization reach its goals thanks to improved productivity.

In essence, adaptability is about being willing to modify your behavior and actions to meet your business’s future needs. This includes being flexible in your business dealings with your employees and your customers. Find ways to help your business feel more grounded while understanding the impact of each decision you make will affect your business in the long term.

A business is nothing without its customers.

Making sure that your business knows your customer’s needs is key to your survival. Remember that without your customers, you don’t have a business. So, you need to make sure that everything your business does is to find and retain its customers. That includes making adapting to change where and when necessary.

Every transaction your customer has with you is actually an entire journey, and at every step of this journey there is an opportunity to either delight your customer or have your customer suffer a pain point.

Consumers don’t just buy your product or service. They are only with your business because they trust how you make them feel and how you provide solutions to their problems. Yes, this means that customer needs are typically emotional, not logical. The more you know about each of your customers, the better you will be at communicating with them and meeting their needs. Here are some ways you can do this.

Using Signage

Several custom and stock office signs in different colors and all are engraved in plastic.

Any business will significantly benefit from using signage around their office or store. From simple directional signs to more informative signs containing store hours or company policies, engraved signs and plaques are definitely beneficial to have around. Use these identifiers around your business to make everything easier while you are adapting to change and flexibility.

By hanging these signs around your business, you establish ground rules for both employees and customers. These signs also help with communicating openness with your clientele. All conversations start better when people are comfortable. And using signage provides customers and employees the opportunity to be transparent with each other.

Approachability and Adapting to Change with Name Tags

For the majority of retailers, name tags are a business necessity. And, because name tags are permission slips inviting conversation, they encourage engagement. This is due to their primary function being to personalize and humanize each person. Especially for a business whose focus is customer service and face-to-face interaction.

Plastic, engraved logo name tags will help when adapting to change

While it may seem like a small thing, a simple way to avoid your customers feeling awkward is to provide name tags for your employees. These tags can immediately remove any barriers or concerns a customer may have. They allow customers to ask questions and express these concerns to those who care.

In turn, this establishes trust and keeps people coming back to your store. So, no matter your location or business, name tags are here to help. From security to branding, retail establishments have almost become synonymous with name tag use.

Marketing with Ribbons

Personalized ribbon rolls with corporate logos will help when adapting to change

From window displays to goody bags for new customers, personalized ribbons are sure to make your customers trust you. Brand each ribbon roll with your company logo and wrap it around nearly anything (including display pieces). Badge ribbons are a great asset to your name tags as they help further identify and distinguish your employees in the workplace.

All other custom ribbons are also here to help your business succeed. No matter your choice, make sure your color, imprint and logo are consistent with your established brand. “Most businesses understand that branding and marketing go hand-in-hand. However, there are some things to consider. Even large companies use custom ribbon marketing. Promoting your brand with personalized ribbons is almost a must in the world today. From wrapping a purchase at a large department store to sending out event invitations, every business can, and should, benefit from using ribbon branding.”

Building Customer Relationships

The key to any good relationship is communication. Keeping open lines between yourself, your employees and your customers is crucial to your success. Without this communication, those customer relationships that keep you in business will fall short of where you need them. And remember that without your customers, you will go nowhere.

Connecting and engaging with customers is important on different levels. First, you must meet the standards that the customer expects from you. This could mean products or services rendered. Make sure that everything your business does is for the customer. Not only will this help with the retention of current customers, but this can also bring in others that your clientele tells about your wonderful company.

Second, engage the customers on their level. If they expect one thing and you always go above and beyond those expectations, they are sure to keep coming back. Third, never stop trying. Whether this means up-selling to specific customers or reaching out after every purchase made, make sure your customers know how much you appreciate their business.

Don’t Forget Your Employees

Simply put, the happier your employees are, the harder they will work. And, the more they work, the better the customer service they will provide. So, as a business owner, you must make sure that your employees remain happy. This, in turn, will make it so that your employees take pride in their jobs and continue working for you. When customers see that you can retain happy employees, they will continue their patronage to your business.

Studies have proven that employees often perform better at the jobs when they feel appreciated. Give each employee a personalized ‘thank you’ every now and then, and introduce an employee of the month program, if you don’t have one already. If you can help your employees take pride in their jobs, their work performance will also improve.

When your employees are happy, they become more flexible in their jobs. They typically don’t say, “That’s not my job,” or, “Do I have to?” when you ask them to go above and beyond their duties. So, a happy employee is a busy one; and they are easier to work with. Help them be happy by recognizing their input and influence in your company. Take pride in their jobs, and in turn, they will also find pride in working for you.

Adapting to Change and Being Flexible

A flexible work environment has many benefits. It helps workers achieve greater work-life balance, leading to increased employee satisfaction and improved morale. That in turn means employee turnover is reduced, as is the cost to recruit and train new hires. Loyalty, engagement, and retention is improved, which helps a company’s productivity and its bottom line.

Remember that the key to any relationship is open communication. That means while you are working with your flexibility and adapting to change, you keep your lines with your employees and customers open. This way, they will always know your goals and that they can continue to trust in your business.

How to Help Employees Feel Safe Wearing Name Tags

Achieve your company’s potential with employee safety and quality name tags.

Name tags are essential to your company’s success. Having your employees wear name tags leads to better communication, quality performance and overall growth. However, some employees think wearing a name tag is a risk to their safety. If you want your company to achieve its potential, you must help employees feel safe wearing your company’s name tags. By resolving their concerns, you will have a team of loyal employees to help you grow your business.

Two restaurant employees wearing name tags with first names only, which is meant to help employees feel safe wearing name tags.

Why You Want to Use Name Tags

Employee identification improves multiple aspects of your business simultaneously. Here are just a few examples.

Customer Service

metal name tags used for customer service in a food service business

Name tags help employees provide excellent customer service. Acting as icebreakers, they encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also permit customers to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Branding

Your brand distinguishes you from your competitors. The more customers see it, the stronger your brand becomes. Take advantage of company name tags by customizing them with your business logo. With a logo on each employee’s name tag, your brand becomes visible throughout the entire office or store.

Productivity

Employees work best together when they know each other’s names. Instead of trying to remember who so-and-so is, they can focus on company projects and ask each other for help. Being on first-name terms also creates a friendly, supportive work culture that reduces stress levels and increases job satisfaction. If you want your team to work at maximum capacity, give them name tags to help them remember who their colleagues are.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. Unfortunately, in this digital age, it is easy to find someone’s social media accounts and other information just by knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a severe financial crisis. Such damage can take months, if not years, to recover from.

Employees may not want to wear name tags because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. And some of your employees may have experienced workplace harassment when customers come to the store and ask for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Resolve Your Employees’ Safety Concerns

As an employer, it is best to resolve your employees’ safety concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. In addition, they experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, you must make them feel safe wearing name tags.

An employee goes over paperwork with a client. He is wearing a name tag because his employer knows how to help employees feel safe wearing a name tag.

There is a direct correlation between happy employees and happy customers. When employees interact with customers, their attitude sets the tone for the customer’s experience. If employees are happy, customers will enjoy doing business with your company.

You don’t just want to make your employees feel safe; you want to keep them safe too. Unfortunately, if your employees’ fears are realized and they have their identity stolen, you could be held liable. To prevent your company from getting into legal trouble, ensure you communicate with every employee about how to protect themselves from identity theft and other fraudulent activity.

With so much to gain from using name tags, making your employees feel safe wearing them is worth every effort. You will not only have better customer service and higher productivity but happy employees as well.

Increase Security Using Name Tags

Change how your employees view name tags by pointing out how identification keeps them safe. Once they see how name tags increase workplace security, they should feel better about wearing them. Here are a few ways name tags create a safe work environment.

Prevent Trespassing

Name tags help staff members and security personnel identify if someone is allowed in the facility. All they have to do is look and see if the person is wearing a company name tag. Because your employees are used to seeing their co-workers wear name tags, it will only take them a second to notice if one is missing. Their quick response to any unusual activity will keep everyone in your workplace safe.

Know Who Visitors Are

Pro Tip: To make visitor IDs most effective, use the visitor’s first and last name on their badge.

Visitor ID badges protect employees in multiple ways. They let your team know if visitors are in a restricted area and allow your team to identify visitors by name. If an employee is harassed or suspects a visitor of inappropriate activity, they can report it.

Badges help your employees identify vendors and people who visit your facility regularly. They are the visitors who will become the most familiar with your workplace and your employees’ routines. By creating photo IDs for these regular visitors, your team knows who they are and can quickly report safety issues.

Give Your Support

Whether or not your employees feel safe wearing company name tags depends on how you react to their concerns. First, show them you have their backs by providing the emotional support and assurance they need. You can also put training sessions and practices in place to reassure your employees that they are in good hands.

Listen with Empathy

When employees tell you they are worried about wearing name tags, put yourself in their shoes. Let them know you understand their anxiousness and want to make them feel safe. By validating their concerns, you gain your employees’ trust and put their minds at ease. Knowing you have their best interests at heart, they will continue to devote their time and talents to your company.

Set a Good Example

A great way to assure your employees that it is safe to wear a name tag is to wear one yourself. Confidently share your name and title with everyone coming into your facility. Make sure managers and supervisors also wear identification throughout their workday. By having company leaders show they are comfortable telling strangers their names, your employees will become comfortable with it as well.

Empower Your Team

Support your employees by giving them the knowledge they need to combat any identity theft they may experience. Educate them on recognizing identity theft, what to do if it happens and ways to minimize the financial damage. Employees will worry less about identity theft if they know more about handling it. Once they are confident they can handle problems and understand the advantages, they will gladly wear their name tags.

Take Precautions To Help Employees Feel Safe

Wearing name tags is unlikely to put your employees in harm’s way. However, it is wise to take precautions to help your employees feel safe. Do your part to keep employees safe, and they will put their name tags on without complaint.

First Names Only

A 0.75 x 2.75 inch metal name tag with a first name and initial for a last name to help employees feel safe wearing name tags.

One easy way to help employees feel comfortable wearing name tags is to use first names only. While you are at it, go one step further and give employees the option to use a nickname for extra protection. Using first names or nicknames helps prevent identity theft and creates a casual, relaxed environment that your employees will appreciate. If you end up with two employees with the same first name, the solution is simple: add an initial for their last name. You will still protect your employees’ identities while eliminating confusion.

Name Tag Accountability

Require each team member to turn in their name tag before their last day of employment, preventing them from posing as a current employee and getting access to unauthorized areas. And by taking such safety measures, you make the rest of your staff feel safe at work.

Increase Security

Another way to help employees feel safe is to ensure your building is secure. Hire security personnel, set up cameras and use alarms to prevent trespassing. Keeping the building under surveillance helps to keep employees from worrying about who is seeing their name tags. If they suspect someone is a threat, they know security guards and other resources are available to protect them.

Prevent and Eliminate Harassment

Talking openly about your company’s anti-harassment policies is a great way to make your employees feel safe. Such transparency shows that you stand by your policies and are not afraid to have your employees hold you accountable.

Review Company Policies: Help your employees feel safe by ensuring they are familiar with your anti-harassment policies. Ask managers to review these policies with their team, so everyone knows what they are. Communicating your company’s stance on harassment will make your employees feel safe and help them recognize harassment when they see it.

Reporting Process: To protect your employees from workplace harassment, you must have a transparent, effective reporting process. Once you have one, train each employee on how to use it. Cover various scenarios in your training, including what to do if a customer or vendor continually asks for a team member by name. Knowing how to respond to such situations will reduce your employees’ concerns about wearing name tags.

Enforce Consequences: When a customer or employee is guilty of harassment, follow through with the consequences you outlined in your company policies. Doing so will make it clear to your team that such behavior will not be tolerated. In addition, as you show that your company has zero tolerance for such behavior, your employees will have no problem sharing their names with strangers.

Supportive Work Culture: Sometimes workplace harassment is not reported because some people don’t like getting others into trouble. You can eliminate this issue by asking your employees to stand up for each other. For example, teach them what to do when they see someone harassing a team member. And teach them how to respond when the same customer frequently comes and asks for a specific employee. By encouraging your team to watch out for each other, you create a positive work culture where employees feel safe.

Secure Your Company’s Future

Give your company the best chance at success by making your employees feel that it is safe to wear name tags. Your employees will work productively, knowing their identity and well-being is in good hands. As they interact with customers, your employees’ positive moods will make customers feel welcomed and appreciated. Improved customer service and better work performance are only a part of what you gain from having employees wear name tags; you will also enjoy greater brand recognition and ensure your company’s longevity. If you face other concerns besides identity theft and workplace harassment, know you have name tag experts who are always here to help.

See our complete line of identification products, including name tags on our website: www.nametag.com. Our customer service representatives process each order quickly and stay in touch during the entire process in case you have questions.

The Importance of Name Tags

What is the importance of name tags to businesses? That’s a great question! As your name tag experts, we want to provide our customers with answers for their organization.

From retail stores to secure data centers, name tags are a part of everyday life. Studies have shown that communication is enhanced when people know each other’s names. Whether you are a professional, a business, an educator, a meeting planner, or anyone else, name tags are essential in reaching out to customers and clients. By giving your employees name tags to wear, you are increasing their visibility and accessibility.

four professionals showing the importance of name tags and branding

Name tags are an essential tool for the growth and success of your business. They make customers feel welcome in your office or store because they immediately know who they are talking to. And they make your employees more accountable for their actions because their name is visible to everyone. As a result, nearly every business uses them! You can find name tags in many industries, including food service, hospitality, retail, event planning, etc. Each name tag tells your brand’s story to help customers and employees remember their experience.

Scott Ginsberg (The Name Tag Guy)
has developed a philosophy about wearing name tags.

“Everyone should wear name tags, all the time, everywhere, forever.”
——————

We agree that name tags are essential!

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags but so did your customers! There would be fewer questions about who people were or what they needed.

Name Tags are essential in marketing and communication. They provide personal identity and with a logo, they expand corporate branding as well. Employees who wear name tags offer additional customer service and personal responsibility for that business. Name tags are the hardest working element to a person’s uniform in meetings, conventions or any event.

4 Important Reasons to Wear Name Tags

Name tags and other personal identification products can significantly benefit your company. And while these products might seem trivial to have around the workplace, using them has many advantages. They become part of your marketing and a means to offer your customers exceptional service. The conversations that come from wearing a name tag lead to better interactions and opportunities for sales. And they make your employees directly approachable at any time.

IDENTIFICATION

Classic name tag

Sometimes, it can be challenging to remember everyone’s name. However, by wearing name tags, newer employees and other team members in the company are more apt to recognize each other.
These identifiers have become essential for many companies while allowing employees to follow required dress codes and maintain their individuality. After all, the primary reason for wearing a name tag is to provide an identifying feature for each person.

From churches to state office buildings, having identification also helps when dealing with people. Whether it’s a group of 12 or a crowd of 1,000, when everyone is wearing a name tag, it’s easier to ensure people are where they need to be. It is also easier to remember who each person is. Whether for employees, volunteers or visitors, using an identifier like a name tag provides a professional atmosphere for everyone. It keeps employees accountable for their actions and gives customers the necessary information to complete their business with you.

BRAND RECOGNITION

Add a logo to name tags

Branding is an essential part of any business, whether large or small. Support a strong branding and marketing strategy using name tags with your logo.

Add your business logo to name tags and quickly identify every employee, volunteer and other staff as a part of your organization. Every time employees wear their name tags at work or within the community, they provide free advertising. Use these professional tools to your organization’s advantage, and remember that the more visible your brand is, the stronger it becomes.

With so many options for logo name tags, you’re sure to find something that fits your needs.

COMMUNICATION

reusable name badges

Name tags are an excellent way for customers to start conversations with employees and retail staff. They inform the customer who they are working with from the first interaction. This communication goes both ways. And, if a customer needs to report an employee’s behavior, whether exemplary or otherwise, name tags provide an instant identifier for those circumstances. In turn, this dialogue aids managers and other supervisors in handing out praise and dealing with disciplinary actions.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature,”

Scott Ginsberg

A sense of unity is one of the most positive things to come from wearing a name tag. Belonging to a team provides a sense of togetherness and helps businesses to function to their highest capacity. Name tags help build this bond, and with that bond comes unity and happiness. Now is the time to recognize that having a happy team means having a successful business. When everyone wears a name tag, the positive experiences they share with your customers are boundless.

Many studies show that communication improves when people know each other’s names. They may need to interact with others regularly who they have yet to meet; wearing a name tag breaks down social barriers so that everyone is approachable. Remember that better communication always turns into better performance.

SECURITY

photo ID badge

When you require employees and staff to wear name tags, you can quickly identify if they belong where they are.
There are many times when visitors may be present. Visitor ID badges keep everyone safe. Security teams understand the importance of name tags in keeping track of where people are and where they need to be. Identify everyone, from visitors to the president of your company. With this identification, everyone is sure to know where they belong and who might not belong.

Sometimes, wearing a name tag will help identify people prepared to provide aid or emergency services in hazardous situations. Name tags can also help emergency and security professionals identify people who can give them access to certain areas of a facility that will allow them to respond adequately to the situation.

For companies that deal with sensitive information or products, someone who is out of place would be easier to spot when employees are accustomed to seeing their fellow employees with name tags.

The True Importance of Name Tags:

Discover name tags

Name tags will always have a fundamental place in interpersonal communication. They increase the ease of identification, the quality of communication, security and recognition for your organization. In addition, name tags eliminate barriers between your customers and employees, so add them to your business today!