We welcome you to The Learning Center which is full of articles about how to host the best event ever, networking with colleagues and so much more. Coller Industries offers a wide range of products such as ribbon rolls, rosettes, name tags, lanyards and award plaques, we want to make sure that you know how and where to use them. Whether you’re planning the best conference anyone will ever attend or hosting a simple dinner party, The Learning Center is here to make sure you are using these tools in the best possible ways.
NEW! Contrast Matters: Your Logo and Identification
Owning a business means that you have worked hard to get recognition through your branding. Part of this branding is your company logo, and this magnificent marketing tool is one of the oldest forms of visual communication. But, have you considered how to correctly add your logo to identification (name tags, lanyards, signs, ribbons, etc.)?
A great business logo should imprint in the minds of your clients, customers or audience using text, icons and graphic elements, such as color or shapes. As author Robin Landa says, “A logo is the single graphic design application that will be a part of every other brand design application [for your business].”
When you look around, you instantly see logos everywhere, from the pen you write with to the car you drive and even letters you receive in the mail. This is because businesses know that as you see these logos, they instantly remind you of their brand, even if you throw them in the trash. You can see the same thing with your logo and identification products.
> Printing your logo on identification: How to avoid problems & fix potential issues (NEW!)
>Personalized awards have become popular as everyone constantly seeks ways to express their gratitude. They help recognize an individual’s or team’s achievements, contributions and efforts. When you give recognition to others, you help build business goals and boost self esteem. Read more and choose the best award for your needs: Creative Ways to Effectively use Recognition
Your Business & Identification
For many industries, name tags are an essential part of business. While some companies require uniforms, others may not need anything so formal. Name tags are a way to get employees at any business looking similar. They quickly identify employees, volunteers and even products and services rendered.
No matter what type of business you run, name tags are beneficial. The nature of your business doesn’t matter; your customers should be your priority. After all, a happy customer is your greatest asset as a business. So, no matter what you do, you should be working on customer engagement.
> Find name tags and identification that best represents your business.
Networking, Branding & Marketing Strategies
Networking is a supportive system of sharing and exchanging information and services among individuals, groups or institutions that have a mutual interest. Specifically, it is the cultivation of productive relationships for employment or business. Networking extends beyond any meeting or event to actively develop business and personal relationships.
Especially when it comes to a business network, making sure that you build these lines of communication is crucial. Without them, there is no network. These lines, commonly referred to as a relationship or communication, are the most important thing to maintain a network. If you don’t have a good set of contacts, a brand that can support itself, or strong marketing strategies, a network will fail.
> Learn more about networking, branding and marketing strategies.
Meetings, Conferences and Other Events
Preparation is what makes the difference when planning any event. Meetings are vital for communication and management, so be sure to plan so they can solve problems, save time and increase productivity. Conferences are more than an assembly of people for a cause or common interest. Each event is a place to convene and plan for upcoming projects, workshops and so much more.
While most events occur on a face-to-face basis, other event forms can include video conferences and telephone meetings.
> Learn more about planning a meeting, conference or other events.
Education and Teaching Tools
Whether it’s for the first day of school or needing to know how to make a lesson plan, this information is for everyone in the education field. Even students can learn from these articles. From how to use identification products in the classroom to tips on setting up storage for the school year, you can find it all here.
Help your students with their productivity and classroom etiquette. Make sure that students and faculty feel like they belong and provide them with acceptance as individuals. Or, find creative ways to use all of the supplies that you have purchased or been given. No matter your educational need, this is the section for you.
> Learn more about education and teaching tools in The Learning Center.
Learning Center: Retail and Sales
Unfortunately, we have all seen when a customer walks into a store and doesn’t get the attention they were looking for, so they leave. They were expecting something that the store offers but didn’t feel that they got the right help while looking for the desired product. While it may seem like a small thing, a simple way to avoid your customers feeling this way is to provide name tags for your employees. These tags can immediately remove any barriers or concerns a customer may have. They allow customers to ask questions and express these concerns to those who care. In turn, this establishes trust and keeps people coming back to your store.
So, no matter your location or business, name tags are here to help. From security to branding, retail establishments have almost become synonymous with name tag use. When a retail employee wears a name tag with a logo on it, the tag becomes a form of advertising. It can then reinforce the company’s brand in the minds of their customers. These name tags have so much power, but you must first give it to them.
> Learn more about retail and sales in The Learning Center.
Wearing and Using Identification
Name tags may seem like a trivial thing, but clever use of this tool needs to be part of your marketing. Wearing and using identification provides a means to offer your customers exceptional service. Employees who wear name badges signal a sense of responsibility and become approachable at any time. As such, identification is an important part of any corporate identity.
Often worn in work environments, name tags are a required uniform piece. They are used by many companies, such as restaurants and retailers, so that customers can identify an employee quickly by name. Others use name tags in professional settings where uniforms are not typically worn. These include universities, banks and other companies.
> Essential Business Tools: The Name Tag
> Learn more about wearing and using personal identification.
> Using Markers on Reusable Name Badges – When using any marker to write on your products, we recommend testing that they work as expected and can be removed according to your needs. Erasable chalk and permanent markers work on all our plastic and metal products. (Learn more and watch a video!)